• The Accidental Rise of Live Coding on Twitch

  • 2025/01/31
  • 再生時間： 43 分
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The Accidental Rise of Live Coding on Twitch

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  • What happens when you accidentally discover a whole new developer audience? At Twitch, Katie Penn and her team set out to build a platform for game integrations—but instead found developers eager to live code. She shares how they recognized the opportunity, leaned into it, and built a thriving developer ecosystem. Sponsored by Developer Marketing in Practice: The coaching and training program to level-up your developer marketing career. Episode outline:

    01:26 – Understanding Twitch’s developer audience
    Katie explains how Twitch initially focused on gaming integrations but saw the opportunity to expand into a broader developer ecosystem.

    03:35 – Using live streaming to engage developers
    Katie shares how her team experimented with live coding streams, unexpectedly drawing in developer advocates and growing a new community.

    07:21 – The challenge of trust in developer marketing
    Reflecting on Twitter’s Fabric launch, Katie highlights the difficulty of rebuilding developer trust after past missteps.

    10:17 – Why showing ‘under the hood’ matters
    Katie emphasizes how transparency—whether through blog posts or live demos—helps developers connect with a platform.

    12:29 – Segmenting developer audiences effectively
    Katie discusses how different types of developers (enterprise, hobbyists, mobile app developers) have distinct motivations and engagement patterns.

    19:19 – Strategies for engaging different developer types
    Katie outlines how different audiences require tailored approaches, from partnerships to content marketing to meetups.

    26:30 – Metrics for tracking developer engagement
    Katie breaks down key metrics Twitch used to measure the health of its developer community, from API calls to extension adoption.

    30:06 – Lessons from Twitter and Twitch
    Katie reflects on the risks of overpromising to developers and why developer programs need to be core to a company’s business.

    35:18 – Advice for new developer marketers
    Katie shares why product marketing skills are essential in DevRel and how marketers can establish themselves as strategic partners.
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あらすじ・解説

What happens when you accidentally discover a whole new developer audience? At Twitch, Katie Penn and her team set out to build a platform for game integrations—but instead found developers eager to live code. She shares how they recognized the opportunity, leaned into it, and built a thriving developer ecosystem. Sponsored by Developer Marketing in Practice: The coaching and training program to level-up your developer marketing career. Episode outline:

01:26 – Understanding Twitch’s developer audience
Katie explains how Twitch initially focused on gaming integrations but saw the opportunity to expand into a broader developer ecosystem.

03:35 – Using live streaming to engage developers
Katie shares how her team experimented with live coding streams, unexpectedly drawing in developer advocates and growing a new community.

07:21 – The challenge of trust in developer marketing
Reflecting on Twitter’s Fabric launch, Katie highlights the difficulty of rebuilding developer trust after past missteps.

10:17 – Why showing ‘under the hood’ matters
Katie emphasizes how transparency—whether through blog posts or live demos—helps developers connect with a platform.

12:29 – Segmenting developer audiences effectively
Katie discusses how different types of developers (enterprise, hobbyists, mobile app developers) have distinct motivations and engagement patterns.

19:19 – Strategies for engaging different developer types
Katie outlines how different audiences require tailored approaches, from partnerships to content marketing to meetups.

26:30 – Metrics for tracking developer engagement
Katie breaks down key metrics Twitch used to measure the health of its developer community, from API calls to extension adoption.

30:06 – Lessons from Twitter and Twitch
Katie reflects on the risks of overpromising to developers and why developer programs need to be core to a company’s business.

35:18 – Advice for new developer marketers
Katie shares why product marketing skills are essential in DevRel and how marketers can establish themselves as strategic partners.
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