Welcome back to another exciting episode of The After Work Entrepreneur Podcast! In today's episode, host Cathy E. Smith dives deep into the power of referral marketing and word of mouth to supercharge your lead generation efforts. Cathy unpacks practical strategies to create a structured referral program, leverage social media advocacy, and turn loyal customers into brand ambassadors. This episode is a must-listen if you're looking to maximize your business growth with cost-effective and trust-centered approaches. Join us as we explore how to build relationships, foster trust, and create a buzzing community around your brand. Don’t miss out!

Welcome to Episode 29 of The After Work Entrepreneur Podcast, "Profits 101." Today, we're diving into one of the cornerstones of business success: creating a robust revenue plan. Whether you're juggling a side hustle or aiming to go full-time with your entrepreneurial dream, this episode is packed with practical advice to help you generate consistent income and achieve sustainable growth. We'll explore three essential strategies: identifying your revenue streams, setting clear revenue goals, and developing a solid sales and marketing strategy. Tune in to supercharge your business income and take actionable steps toward thriving entrepreneurship. Let's get started!

In today's episode, we're diving into transforming your messaging into a magnet that attracts the right buyers for your product or service. I will explore why clear, effective messaging is crucial for your business's survival and growth, and share three essential tools, tips, and strategies to ensure your communication resonates with your ideal audience. From using frameworks like StoryBrand to leveraging audience feedback and practicing the KISS principle—Keep It Simple and Specific—we'll cover actionable steps to refine and amplify your message. Plus, I'll pose key questions and actions you can implement to align your messaging with your business goals. Get ready to unlock the secrets to captivating your ideal clients and driving your business forward. Let's get started!

Welcome to another episode of The After Work Entrepreneur! I'm your host, Cathy E. Smith. Today, we're diving into part two of our series, "Make Money Like Clockwork." In this episode, we'll explore three powerful strategies to generate passive income: licensing your expertise, setting up automated webinars, and starting a YouTube channel. Whether you have a unique system to license, a knack for creating engaging webinars, or a passion for producing YouTube content, these methods can transform your side hustle into a lucrative venture. Get ready to take notes as we discuss how to document your knowledge, protect your intellectual property, create engaging evergreen content, and monetize your online presence. Let's turn your entrepreneurial dreams into reality!

Welcome to another exciting episode of "The After Work Entrepreneur"! I’m your host, Cathy E. Smith, and today we're diving into part one of a crucial series: "Are You Ready to Make Money Like Clockwork?" If you're a service-based business owner feeling overwhelmed about where to start making passive income, this episode is for you.

We’ll discuss four actionable strategies: creating and selling digital products, developing online courses, building a membership site or subscription model, and diving into affiliate marketing. By the end of this episode, you'll have a clearer roadmap on how-to leverage your knowledge and expertise into consistent, passive income streams. Plus, I'll give you key questions to ask yourself to determine the best path forward for your business. So, sit back, grab a notepad, and get ready to transform your business income. Let’s get started!

In this episode of "The After Work Entrepreneur," our host sits down with Erica Hill, a seasoned licensed financial professional specializing in helping female entrepreneurs reset, realign, and handle their money like the wealthy. Erica shares her passion for guiding businesses through scaling and growth by leveraging business funding wisely. In a candid conversation, Erica covers essential topics such as key factors startups should consider before seeking funding, various types of funding options including grants and zero-percent interest loans, and common funding mistakes to avoid. She also dives into the importance of tracking business numbers, the pros and cons of different funding strategies, and the impact of using personal credit for business expenses. Tune in to learn invaluable insights and actionable advice from Erica Hill on how to navigate the complex landscape of business funding and scale your entrepreneurial journey successfully.

In this episode, I share a simple and practical steps to creating and selling a digital product.

We are thrilled to share our latest episode of The After Work Entrepreneur, where we dive deep into the world of faith-based business entrepreneurship! In AWE Episode 23, our amazing guest Darrell Spears joins Cathy E. Smith to discuss the intersection of faith, business, and kingdom principles.