The Agency Road Show

著者： OpenX and Advertising Week
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  • Advertising Week and OpenX talk with leading agency voices across digital media to provide a deep dive on the evolving role of agencies and how the 21st century agency fits into today’s advertising landscape.
    Copyright 2022 OpenX and Advertising Week
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あらすじ・解説

Advertising Week and OpenX talk with leading agency voices across digital media to provide a deep dive on the evolving role of agencies and how the 21st century agency fits into today’s advertising landscape.
Copyright 2022 OpenX and Advertising Week
マーケティング リーダーシップ 経済学
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エピソード
  • Episode 4 – Agency Transformation with Initiative

    Episode 4 – Agency Transformation with Initiative
    2022/03/08
    Jen Dass, Chief Transformation Officer at Initiative joins The Agency Road Show today to discuss her role, agency transformation, addressability, and more.
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    29 分
  • Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu

    Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu
    2022/02/22
    Dentsu’s EVP, Head of Programmatic, Jen Scheel joins The Agency Road Show this week to discuss the right way to operate a programmatic practice, centralized buying vs. the federated approach, and what keeps her up at night.
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    22 分
  • Episode 2 – Growing a Global Holding Company with OMD

    Episode 2 – Growing a Global Holding Company with OMD
    2022/02/09
    This week, we speak with Luke Lambert, Chief Activation Officer, OMD USA, who discusses how agencies buy media.
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    33 分
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