In this episode we talk about what makes personalization so effective.

Here's what I touch on:

• findings of a study on preference for personalization,
• a unexpected quote about one-to-one personalization,
• how our self-centeredness fuels desire for personalized interactions,
• the link between personalization and brand humanization

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The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission.

Listen on Spotify.

The articles and quotes mentioned in this episode are from Hubspot and Segment.

If you have any questions or comments for me, reach out via Linkedin or e-mail sophia@hroom.ca.

Thanks for checking out this episode!

Hosted on Acast. See acast.com/privacy for more information.

Here's what I touch on in the first episode:

• the definitions of personalization,
• the difference between "one-to-one" personalization vs "one-to-many",
• marketing message standard today vs 10 years ago,
• personalization done wrong - example of personalization "attempt",
• what does truly personalized message look and feel like w/ example,
• why is personalization the art of giving a fuck

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The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission.

Listen on Spotify.

Also, one of the definitions of personalization is taken from this article on Zendesk.

If you have any questions or comments for me, reach out via Linkedin or e-mail sophia@hroom.ca.

Thanks for checking out this episode!

Hosted on Acast. See acast.com/privacy for more information.