Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, explore how many property management companies struggle to articulate the value they bring to the table with the tech stack they have assembled and often fail to effectively communicate how they can create operational efficiencies and higher occupancy rates as a result.

In this episode, Kerry and Jimmy explore how multifamily operators utilize technology to streamline processes like marketing, leasing, and resident services, yet often fail to showcase these tools when trying to win new business. The podcast offers valuable insights on leveraging a sophisticated tech stack to differentiate property management companies by demonstrating a commitment to operational excellence, ultimately boosting customer and investor confidence.

Kerry and Jimmy’s Words of Wisdom: “It’s crucial for property management companies to communicate the value of their tech stack to both customers and investors, as it demonstrates their commitment to innovation, efficiency, and long-term success. By showcasing how their technology improves operations and resident experiences, companies can differentiate themselves, build confidence, and justify premium rates.”

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