Summary:

Ever wondered how to get a TV interview? Our latest episode reveals the insider secrets to making it happen!

If you’re an author or expert aiming to gain media exposure, this conversation is full of tips and strategies you won’t want to miss. Today’s guest, seasoned news anchor and TV host Nicole Nalepa, shares her unique perspective on what it takes to stand out to anchors and producers.

In episode #170 of The Author’s Corner, Nicole Nalepa talks about her journey from morning news anchor to co-host of Great Day at 9A and host of Mommyhood Unscripted, now airing as a TV show. She unpacks key tactics for crafting an email pitch, common mistakes to avoid, and the importance of authenticity in connecting with media gatekeepers. Tune in for Nicole’s expert advice on navigating the TV interview process and getting your story the attention it deserves!

Key takeaways:

• Explore the importance of pursuing your passion and dreams.
• Discover how to effectively pitch a story.
• Learn the significance of concise and engaging communication.
• Uncover the benefits of personalized pitches.
• Recognize the value of authenticity in media appearances.
• Explore strategies for increasing your chances of being invited as a guest.
• And much more!

Resources mentioned in this episode:

• Nicole’s Podcast: Mommyhood Unscripted
• WFSB-TV News
• Nicole’s Favorite Book: My Name is Memory by Ann Brashares

About Nicole Nalepa:

Nicole Nalepa is a seasoned news anchor, TV host, and podcast producer known for her mom-focused show, Mommyhood Unscripted. After over a decade waking up Connecticut on WFSB-TV’s morning news, she transitioned to a daylight role, now co-hosting Great Day at 9A and the Noon newscast with segments like Family Friday and 3 Things You Need to Know & 1 You Don’t. Her Mommyhood Unscripted podcast, featuring candid conversations with experts on motherhood, also became a TV show on WWAX, airing Sundays at 8:30 a.m. Nicole's journalistic experience includes covering major events like the Boston Marathon bombing manhunt and Hurricane Sandy.

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Summary:

If you missed our last Robin’s Riff, you might not know it’s National Book Month!

As an editor and lifelong book lover, I’ve been reflecting on why I read—and I’m excited to share some thoughts in this week’s episode of The Author’s Corner.

Whether you’re a fellow word geek or just enjoy getting lost in a good mystery, I think you’ll relate!

In Episode #169 of The Author’s Corner, Robin shares her personal reasons for reading, emphasizing its value in her life. She discusses reading as an editor, for pleasure, to gain knowledge, and as a means to relax. Colucci highlights the joy of engaging with different genres, including mysteries and humor, and the importance of reading print books for better sleep. She invites listeners to reflect on their own reading habits and the benefits they derive from books.

Key takeaways:

• The unique value reading brings to life
• Why editing feels like solving a puzzle
• Exploring guilty pleasure reads like mysteries
• How print books can improve your sleep
• The surprising benefits of reading before bed
• The balance between entertaining and informative reads
• Gaining insights from historical books
• And much more!

About Robin Colucci:

Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.

Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.

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Summary:

Ever wondered how storytelling can ignite social change and inspire communities? Our latest episode dives deep into this compelling topic!

If you’re passionate about using your writing to address critical societal issues, this conversation is packed with insights you won’t want to miss. Today’s guest, an acclaimed author and publishing expert, shares her profound understanding of the power of narrative in activism!

In episode #168 of The Author’s Corner, Dr. Amanda Nell Edgar discusses her journey from academia to founding Page & Podium Press. She unpacks how authentic storytelling can create real impact, debunks the myth of writer's block, and introduces the four quadrants of storytelling that resonate with readers. Make sure to listen in for Amanda’s expert advice on embracing vulnerability in your writing and leveraging your narrative to champion social justice!

Key takeaways:

• Explore the importance of storytelling in addressing social justice issues
• Understand the misconceptions surrounding writer's block and how to overcome them
• Discover the elements that contribute to effective storytelling
• Learn how authenticity and clarity enhance reader connections
• Uncover the role of vulnerability in impactful narratives
• And much more!

Resources mentioned in this episode:

• Page & Podium Press Website
• Amanda Edgar’s Book: The Summer of 2020: George Floyd and the Resurgence of the Black Lives Matter Movement

About Dr. Amanda Nell Edgar:

Dr. Amanda Nell Edgar is an award-winning author, ghostwriter, and the founder of Page & Podium Press. She co-authored The Summer of 2020: George Floyd and the Resurgence of the Black Lives Matter Movement , authored two nationally award-winning books, and ghostwritten many more. After a fifteen-year stint in academia, Amanda left university life to found Page & Podium Press, a publishing company that helps leaders share their stories and ideas through world-changing books. Additionally, Amanda has been invited to speak at organizations ranging from FedEx to the National Communication Association to the U.S. Department of State, sharing relatable examples and digestible philosophy on issues of identity, leadership, and socially conscious storytelling.

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Summary:

October is National Book Month, and it’s the perfect time to celebrate everything we love about books!

In honor of this, I’ve got some fun and simple ways to help you celebrate and reignite your love for books.

In Episode #167 of The Author’s Corner, Robin shares a few creative ideas on how to make the most of this special month, whether you're looking to discover something new or find a fresh way to enjoy your favorite reads. I’ve also got a surprising tip on how to refresh your bookshelf—and your mind—just in time for the fall reading season!

Key takeaways:

• The joys of visiting your local library this month
• Uncovering the charm of independent bookstores
• The unexpected power of writing reviews
• Engaging with kids to foster a love for reading
• Discovering the uniqueness of each independent bookstore
• The importance of supporting local bookstores
• And much more!

About Robin Colucci:

Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.

Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.

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Summary:

Ever wondered what it really takes to become a New York Times bestseller?

It’s a journey that requires strategy, dedication, and a deep understanding of the publishing industry!

Today, my guest, Michael Drew, a book marketing expert, joins us to share his incredible insights and experiences in helping authors achieve bestseller status.

In episode #166 of The Author’s Corner, Michael Drew shares his journey from high school dropout to helping authors achieve New York Times bestseller status. He discusses the role of bestseller lists in curating books for readers, the mechanics of publishing, and the challenges of getting books on retail shelves. Michael also highlights the need for a strong marketing platform, understanding publishing costs, and negotiating co-op budgets. He introduces the 741 rule, explaining how to reach customers through multiple channels, and outlines the five standards for making the New York Times list, while also mentioning other key bestseller lists.

Key takeaways:

• How tying your book back to your business can establish trust
• The importance of marketing and promotion in publishing
• Recognizing the challenges in the publishing industry
• The value of a bestseller lies in the effort to meet the standards
• What to expect regarding publishing expenses
• Understanding revenue breakdowns for better negotiations
• The 741 rule for effective customer engagement
• The five standards for qualifying for the New York Times bestseller list
• And more!

Resources mentioned in this episode:

• The Promotabook Website
• Google's Study Zero Momment of Truth
• The Wizard of Ads by Roy H. Williams

About Michael Drew:

Michael Drew is a book marketing expert, entrepreneur, and the CEO and founder of Promotabook. With over 26 years of experience in the publishing industry, Michael has launched 104 consecutive books onto national bestseller lists, including over 130 New York Times, Wall Street Journal, and USA Today bestsellers. He has also orchestrated more than 1,000 number-one Amazon titles. Michael’s strategic marketing campaigns have significantly boosted the visibility and profitability of numerous authors.

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Summary:

Did you know that some of the most challenged books are also among the most read?

As we celebrate National Banned Books Week, I find it fun to think about how the most challenged books of all time also happen to be among the world’s top perennial best sellers.

If you've ever wondered why these books are targeted or what they have in common, this week’s Robin’s Riff is for you.

In Episode #165 of The Author’s Corner, Robin Colucci discusses the significance of National Banned Books Week by exploring the top 10 most challenged books of all time. She reflects on the themes and controversies surrounding these literary works, particularly focusing on George Orwell's 1984 and its relevance in today's society. The conversation emphasizes the irony that many banned books are also bestsellers, highlighting the ongoing struggle against censorship and the importance of freedom to read.

Key takeaways:

• Why certain books consistently face bans and challenges
• How censorship efforts often backfire
• The societal tensions and historical shifts reflected in the reasons behind specific book bans
• Why George Orwell’s 1984 remains a crucial and timely read in today’s sociopolitical climate
• My personal reflections and connection to these enduring banned books
• And much more valuable insight awaits!

About Robin Colucci:

Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.

Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.

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Summary:

Ever wondered how some books skyrocket to national bestseller status while others fade into obscurity? Our latest episode has some answers!

If you're aiming to take your book to the next level, this conversation holds a treasure trove of insights you won't want to miss. As our guest today, a fellow publishing expert with a track record of creating bestsellers, shares his invaluable expertise!

In episode #164 of The Author’s Corner, Kevin Anderson shares his journey from a small farm in northern Alberta to the heights of the publishing world. He offers invaluable advice on what it takes to create a bestseller, the importance of storytelling, and how to navigate the ever-evolving landscape of the publishing industry. Make sure to listen in for Kevin’s expert tips on everything from manuscript preparation to marketing strategies that can propel your book to bestseller status.

Key takeaways:

• Explore the intricate criteria determining various bestseller lists.
• Understand why some books make the cut while others don’t.
• Discover the crucial role of sustained and consistent efforts in book promotion.
• Gain insights into the importance of having a unique angle and staying authentic to create stories that resonate widely.
• Learn about ethical versus unethical promotion strategies.
• And more!

Resources mentioned in this episode:

• Kevin Anderson & Associates Website
• The Subtle Art of Not Giving a F*ck by Mark Manson
• Atomic Habits by James Clear
• Principles by Ray Dalio

About Kevin Anderson:

Kevin Anderson is a #1 New York Times-bestselling editor, a #1 national-bestselling author, and an entrepreneur who has built multiple 7- and 8-figure editorial service businesses. His flagship company, Kevin Anderson & Associates, has helped produce more than 200 New York Times bestsellers and 600 national bestsellers, supporting a network of 500+ freelance writers and editors. KAA is responsible for launching the #1 New York Times bestselling YA series, Five Nights at Freddy's by Scott...

Summary:

If the idea of AI makes you uneasy, you’re not alone. Many authors fear that AI could feel impersonal or replace the creative touch that makes their work unique.

But what if AI could actually enhance your marketing strategy without taking away your personal touch?

In episode #163 of The Author’s Corner, Heidi Yarger shares her journey from traditional social media marketing to using AI tools like ChatGPT. Heidi explains how she uses ChatGPT to generate content ideas, create captions, and even summarize podcast conversations. She emphasizes the importance of personalizing the AI-generated content and the need for human involvement in the process. Heidi also discusses the effectiveness of different types of posts and the challenges of navigating the ever-changing social media algorithms.

Key takeaways:

• How AI like ChatGPT can supercharge your book marketing.
• The key to making AI-generated content work for you.
• Why video and carousel posts are game-changers for authors.
• Boost engagement by aligning posts with your book’s themes.
• How AI tools can spark fresh ideas for your social media.
• Give readers a peek behind the curtain with exclusive content.
• Why staying active on social media is crucial for success.
• Keep promoting your book—long after the launch.
• How engaging with readers can grow a loyal fanbase.
• And more!

Resources mentioned in this episode:

• The Spitfiregirl Website
• Heidi’s Instagram
• ChatGPT
• Canva
• Books:
• Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen
• Rich Dad Poor Dad by Robert Kiyosaki

About Heidi Yarger:

Heidi Yarger is Founder & Creative Director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand and social media strategy that will serve you before, and long after your book launch.

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