In this episode of The Automation Show, we take a deep dive into how automation can revolutionize customer lifecycles and improve business efficiency. This episode is unique—there's no guest this time. Instead, we explore the cutting-edge capabilities of Google’s Notebook LM and how it can be leveraged to streamline processes, enhance customer journeys, and personalize automation strategies.

Using three key resources—the Small Business Automation Handbook, 24 Proven Automations for a Perfect Customer Lifecycle, and the Customer Experience Book—we demonstrate the powerful potential of this AI-driven tool. You’ll also hear a 16-minute audio overview generated by Notebook LM, featuring AI-generated co-hosts discussing automation insights.

From understanding the four core stages of a customer lifecycle to exploring tools like web forms, email sequences, and campaign canvases, this episode is packed with actionable insights for entrepreneurs, marketers, and business owners.

What You’ll Learn in This Episode:

• What Google Notebook LM is and how it can help your business.
• The importance of understanding your customer’s external, internal, and philosophical needs.
• Why automation is a tool for personalization, not just efficiency.
• Key stages of the customer lifecycle: Collect Leads, Convert Clients, Create Fans, Conquer Chaos.
• The power of tools like lead magnets, automated email sequences, and landing pages.
• How internal automation can streamline operations and boost team productivity.
• Advanced strategies: APIs, campaign canvases, and A/B testing for optimization.

In this episode of The Automation Show, we’re joined by Jessica Rhodes, founder of Interview Connections, a pioneering podcast booking agency that has facilitated over 30,000 podcast interviews for entrepreneurs. Jessica shares the secrets behind scaling her business, managing a high-touch service, and integrating automation to streamline operations.

What You’ll Learn in This Episode:

• How Interview Connections blends human touch with automation to book thousands of interviews.
• Key automation tools, including HubSpot, Alaware, and Slack, and how they enhance productivity.
• The evolution of automation in Jessica’s business and the lessons learned along the way.
• The power of podcast guesting as a strategy to educate your audience and grow your business.
• Tips on working effectively with ad agencies to improve your marketing funnel.
• Jessica's top three productivity tools for running a seamless day-to-day operation.

Links and Resources Mentioned:

• Jessica's Agency: InterviewConnections.com
• Register for the Masterclass: InterviewConnections.com/livemasterclass
• Tools discussed: HubSpot, Slack, and ChatGPT

Whether you’re a business owner looking to scale, a podcast enthusiast eager to understand the booking process, or just someone passionate about leveraging automation for growth, this episode is packed with actionable insights.

Tune in and discover how Jessica turned her manual processes into a powerhouse operation—and how you can, too!

WATCH THE VIDEO: https://youtu.be/jJqGZCba6WQ

In this episode of The Automation Show, we dive into the integration of AI with marketing automation and explore a highly customized automation setup using GoHighLevel. Host Shaun Whynacht walks us through a real client use case for a wellness assessment that captures leads and assesses their scores across five wellness categories: social, community, health, financial, and purpose. Unlike traditional nurturing, where all leads receive the same follow-up sequence, this setup takes a tailored approach, delivering content based on each individual’s lowest scoring wellness areas.

Shaun details how GoHighLevel’s Client Connector and ChatGPT functionality allow for a sequence that prioritizes the lowest scoring categories, transitioning leads through targeted content based on their progress. By using an innovative “rank sorting” system, the automation assigns the next lowest category after each completed sequence, ensuring a fully personalized journey for every user. He also touches on potential generational customization, adapting messaging based on age.

For those wanting to see the visual setup, Shaun recommends watching the YouTube video linked in the show notes, as it includes a detailed walkthrough of the workflows and tag systems used. This episode is packed with insights for anyone looking to elevate their automated marketing efforts with AI. If you enjoyed the episode, don’t forget to subscribe and rate The Automation Show on your favorite platform!