Jumping right into business, Ethan directly discusses the launch of The Backroad podcast and it's relation to his previous works, with an authentic and unpolished approach. Primarily, we focus on The Mainah Man's most noteable project, The Boondock Perspective, a podcast that released 20 episodes over 2 years. Listen along as Ethan explores how two significant aspects of his life shaped the theme of the show, and his intention to relaunch it into a more entertaining and consumable format.

Out to build something bigger, better, badder and stronger, right in our backyard, The Backroad explores Ethan's passion project, explains how The Mainah Man is produced and supported, and talks of the intent to expand into our community. Ethan further elaborates on the grounded intentions behind The Boondock Perspective, encourages respect, and shares his philosophy of what it means to build something in goodness.

The Backroad sets the series tone with a never before shared, in-depth explanation of the birth and the many transformations of The Mainah Man. Ethan sheds light on how the unique qualities of small-town life shaped a value system that would steer his personal and professional practice, and be placed at the heart of his brand. Through sheer manifestation, Ethan has grown his favorite hobby into a playful career that continues to attract opportunity at every turn.

With the pilot season of The Backroad complete, Ethan talks about the effort that goes into creating his unique sketch comedy videos, and explores some of the obstacles that steal time away from him. Between wardrobe changes, a subtle speech impediment, and the challenges that come with learning a new skill, The Mainah Man videos take more time to complete than his average viewer may realize.

This week on The Backroad, Ethan recounts the many adventures of his recent business trip to Vegas with his sister. With an awkward massage, a beautiful round of golf, an International Pizza Expo, a week of glorious meals, and 100,000 steps behind him, Ethan teaches us how to go broke in Vegas, without gambling.

The Backroad explores how he navigates partnerships using his latest campaign with Waterfront Concerts at the Maine Savings Amphitheater as recent example. A lot of time, effort and energy goes into producing sponsored content, to ensure all brands walk away happy.  Ethan also finally addresses the potential coming TikTok Ban, and how it affects both influencers and companies alike.

Bunkered down in a basement on an editing retreat, Ethan discusses the many perks of being self employed, and the belief system that has driven his career path. He also shares a few of the strong marketing principles that have backed his entrepreneurial efforts. Stay tuned to Waterfront Concerts social media for Caleb Sky The Concert Guy trailer and videos, releasing soon!

This week The Mainah Man had the opportunity to speak with highschool students as a guest speaker at Husson Alive, at Husson University. In this episode of The Backroad, Ethan revisits his conversation by tossing out a few helpful tidbits of information on marketing, hashtags, business, and messaging, and reveals the pros and cons of the career path. Plus, as to be expected at this point, Ethan expands upon his intentions and the philosophies that guided him through the lecture.