Join us in this engaging teaser episode as we sit down with Mark Himmelsbach, a marketing and communications professional known for his expertise in developing multi-discipline communication strategies. Mark brings years of experience leading cross-functional teams and boosting both for-profit and non-profit organizations. In this conversation, he delves into the realms of digital strategy, emerging technology, and strategic consulting.

Throughout the episode, Mark shares his specialized knowledge in account planning, media, and communication planning. He discusses how these critical elements play a pivotal role in today’s digital landscape. He also touches on the integration of philanthropy in business and how strategic management consulting can drive organizational success.

Key Takeaways from This Episode:

Digital Strategy Excellence: Explore the core components of a successful digital strategy and how to implement them effectively across various platforms.

Emerging Technology Insights: Gain insights into the latest technologies and how they can be leveraged to enhance communication and marketing efforts.

Philanthropy in Business: Understand the importance of philanthropy in building brand reputation and fostering community engagement.

Cross-Functional Leadership: Learn from Mark’s experiences in leading diverse teams to achieve cohesive and targeted communication outcomes.

Whether you’re a marketing professional aiming to sharpen your strategy, a leader in a non-profit seeking effective communication tactics, or someone interested in the intersection of technology and philanthropy, this episode offers valuable perspectives. Tune in to elevate your understanding of modern marketing and strategic planning with insights from one of the industry's veterans.

Remember to subscribe to our channel for more episodes featuring leading experts in marketing and communications, and don't forget to like and comment with your thoughts or questions about today’s discussion!

#DigitalMarketing #StrategicConsulting #PhilanthropyInBusiness #EmergingTechnology #MarketingStrategy

In this must-watch episode, we delve into the turbulent world of Direct-to-Consumer (DTC) brands with Hal Smith, the visionary behind H Street Digital. As many DTC brands face a daunting landscape characterized by dwindling venture funding, soaring costs, and digital advertising hurdles, Hal provides a masterclass on how some brands not only survive but thrive under these conditions.

Join us as Hal breaks down the three key strategies that successful DTC brands are employing to overcome the industry's current adversities:

Profit-First Approach: Learn how prioritizing profitability over rapid scaling, setting clear financial goals, and managing customer acquisition costs can transform the effectiveness of performance advertising.

Systems-Driven Operations: Discover how applying systems thinking to optimize processes can enhance efficiency and output, ensuring sustainable growth despite market constraints.

Strategic Nimbleness: Uncover the importance of adaptability in DTC strategy, from rapidly testing different marketing platforms to adjusting targeting strategies based on real-time data.

Hal also sheds light on why large agencies often fail to implement these strategies effectively, emphasizing the need for a nimble, focused approach that H Street Digital champions. This episode is a treasure trove of insights for any DTC brand looking to scale profitably and maintain relevance in a competitive market.

Whether you're a startup founder, a DTC marketer, or someone interested in the dynamics of modern consumer brands, this discussion offers critical insights into making strategic decisions that lead to real-world success.

👉 Subscribe to our channel for more insights into the DTC landscape and strategies that lead to real growth. Like, comment, and share to join the conversation – we want to hear how your brand is navigating these challenging times!

Join us in this captivating episode as Faruk Heplevent, a master of car photography and founder of The Scope, delves into his illustrious career and the transformative shift from traditional photography to cutting-edge CGI technology. Discover how Faruk's innovative venture, Scope City, is reshaping the automotive industry by providing customizable urban backdrops for digital vehicles, leveraging the latest in gaming technology.

Episode Highlights:

• From Film to CGI: Explore Faruk's transition from traditional car photography to pioneering in CGI, setting up his company to cater to the world's biggest car brands.
• The Creation of Scope City: Dive into the details of Scope City, how it utilizes gaming technology to offer customizable urban landscapes for digital vehicle showcases.
• The Impact of AI on Marketing: Discuss the specific roles of small AI bots in making marketing tasks more efficient and effective, and Faruk's vision on the future of AI in marketing.

Faruk will explore how his passion for photography and expertise in CGI has culminated in groundbreaking tools that not only enhance car visuals but also streamline the creative process for car manufacturers and CG artists globally. He'll discuss the evolution of the industry, the impact of small AI bots that are making significant strides in efficiency and effectiveness, and his insights on how these technologies are poised to drive marketing and AI forward.

Tune in to learn from Faruk Heplevent about the seamless integration of AI into the world of automotive marketing and beyond, and how small, specific AI applications are becoming game-changers in the industry.

Whether you're a professional in the automotive sector, a CGI artist, or just fascinated by the convergence of technology and creativity, this episode will provide you with the inspiration and insights to harness AI for your projects.

Don't miss it!

Check out The Scope Today: https://thescope.studio/contact

Unlock the secrets to high-performance team leadership with authors Teresa Caro and Megan Barney in this exclusive episode titled "What is Your Purpose Playbook?" Dive deep into the critical elements of creating a driven and successful team in today's challenging work environment.

In our discussion, Teresa and Megan explore the core themes of their book, "The Purpose Playbook," a vital companion to the Turnaround Leadership Series. The book is crafted to guide leaders and organizations in developing a purpose-driven approach, essential for navigating the complexities of modern team dynamics. They discuss how establishing a clear purpose, vision, objectives, roles, and mutual trust can transform teams and lead to unprecedented performance levels.

"The Purpose Playbook" is not just theory but a practical guide filled with methodologies and activities designed by Teresa, Megan, and co-author Jeff Hilimire. These strategies have been honed through years of practical application in their own teams and through extensive consulting work with various organizations.

In this episode:

Learn why a clear purpose is crucial for team cohesion and performance in ad hoc and asynchronous work settings.

Discover the PVTV model (Purpose, Vision, Tenets, & Values) and how it can serve as a roadmap for your team's success.

Gain insights into the proprietary leadership concepts that have shaped numerous high-performance teams.

Hear firsthand from the authors about their experiences and the transformative impacts of their methodologies.

Whether you are a team leader, a business owner, or someone interested in organizational development, this episode offers valuable insights and practical advice on fostering a purpose-driven culture that empowers teams to achieve more.

Subscribe to our channel for more in-depth discussions and expert insights into leadership and team management. Don't forget to like, comment, and share your thoughts or questions about building purpose-driven teams!

#PurposePlaybook #LeadershipDevelopment #TeamBuilding #BusinessStrategy #OrganizationalCulture #HighPerformanceTeams

Dive into the ever-evolving world of digital marketing with our latest interview featuring Jeff Greenfield, a renowned expert in the field. In this must-watch episode, get a look into our comprehensive discussion on the fate of Google's third-party cookies and what the future holds for digital advertising.

What's Really Happening with Third-Party Cookies?

Jeff Greenfield brings his insights into the shifting landscape of online privacy and advertising. While it was once believed that third-party cookies would be phased out by Q3 of 2024, a recent announcement has pushed this date even further to 2025. What does this mean for marketers, advertisers, and consumers alike? Jeff unpacks the implications of this delay and what strategies businesses should consider during this extended transition period.

"The train has not left the station on getting rid of third-party cookies," says Jeff. This teaser gives you just a taste of the insightful, full-length discussion that explores the complexities of privacy, digital tracking, and the future of reaching audiences online.

Stay tuned for the full interview and join us as we delve deeper into these critical changes. Whether you're a marketer trying to navigate the new norms, a business owner concerned about digital strategy, or simply a tech enthusiast curious about the future of digital interactions, this interview will provide valuable perspectives to help you understand and adapt to the changing digital landscape.

Don't miss out! Subscribe and hit the bell icon to get notified when the full interview goes live.

Share your thoughts and questions in the comments below — let's discuss what the future holds for digital advertising!

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Website: https://prorelevant.com/

What's your backstory?

Welcome to another episode of our marketing podcast where we dive deep into the transformative world of Artificial Intelligence in marketing. Today, we're joined by Michael Greenberg, CEO of Third Brain Automation, a leading digital operations company that specializes in AI automations for large businesses.

In this episode, we explore the significant impacts of AI on marketing departments and the dynamic between marketing teams and their agencies. Discover how AI not only changes the landscape of digital marketing but also how it can be harnessed effectively to revolutionize your marketing strategies.

Michael will share his expert insights on making AI work not just efficiently, but effectively for you, turning AI into a game changer for your business.

We'll cover practical tips on:

-integrating AI technologies

-overcoming common challenges

-leveraging AI to drive measurable improvements

Whether you’re looking to enhance your marketing department's capabilities or seeking to understand the role of AI in digital marketing, this discussion will provide valuable knowledge and strategies to help you succeed in the AI-powered marketing world.

Don’t miss out on these expert insights.

Subscribe to our channel for more discussions like this and hit the bell icon to stay updated on all our latest content.

Drop your questions or experiences with AI in marketing in the comments below—we'd love to hear how AI is transforming your strategies!

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Website: https://prorelevant.com/

What's your backstory?

Join us in this episode as we explore the profound impact of artificial intelligence on the marketing world with Georgios Grigoriadis, a seasoned expert in AI and the digital landscape. Georgios shares his insights on how AI is not just a tool but a transformative force that is reshaping marketing and altering our daily lives and functionalities.

In this discussion, Georgios challenges us to rethink our perceptions of AI's capabilities, advocating for a more grounded and realistic understanding of what AI can truly achieve. He predicts that in the coming years, AI will become a central driver in marketing, revolutionizing how we engage with customers, analyze data, and execute campaigns.

Tune in to discover how you can leverage AI's full potential within your marketing strategy and prepare for the sweeping changes that AI is set to bring to the industry. Whether you're a marketer, business owner, or just an AI enthusiast, this episode will provide you with a clearer view of the realistic impacts and exciting opportunities AI holds for the future of marketing.

Don't forget to subscribe for more insights, and hit the like button if you find this discussion informative. Share your thoughts or questions in the comments below as we delve into the future of AI in marketing together!

Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

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Website: https://prorelevant.com/

What's your backstory?

How can CDPs help prevent the mess of crumbling cookies? Join us for an interview with marketing innovators.

In this episode, we are diving into the shifting marketing landscape amidst the decline of traditional cookie tracking. As cookies continue to crumble under regulatory and technological changes, Customer Data Platforms (CDPs) are stepping up as essential tools to manage and leverage consumer data effectively.

Join our experts, Rodolphe Dougoud and Bashir Eghbali, as they explore how CDPs can help businesses navigate this transition and optimize their marketing strategies.

Don't miss out on this insightful conversation-- make sure to like, subscribe, and comment with your thoughts or questions. Let's dive into how we can tackle the challenge of a cookie-less future together!

Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

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Website: https://prorelevant.com/

What's your backstory?