• The Bigger Narrative

  • 著者： Andy Raskin
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The Bigger Narrative

著者： Andy Raskin
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  • A podcast about strategic narrative
    Andy Raskin
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あらすじ・解説

A podcast about strategic narrative
Andy Raskin
マネジメント マーケティング リーダーシップ 経済学
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エピソード
  • Elekta GM Anish Patankar

    Elekta GM Anish Patankar
    2024/10/15
    How one of the world's largest medical device makers is using a new strategic narrative to differentiate its software offerings from those of its biggest competitor.
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    18 分
  • Foxglove CEO Adrian Macneil

    Foxglove CEO Adrian Macneil
    2024/02/06
    Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap.
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    24 分
  • NorthOne CEO Eytan Bensoussan

    NorthOne CEO Eytan Bensoussan
    2023/09/26
    NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, cash management—all the stuff big companies take for granted, but that small ones still struggle with. As Northone began rolling out those capabilities, however, CEO Eytan Bensoussan and his team struggled to describe what NorthOne was becoming—to customers, investors, and job candidates. So together we built a narrative around what NorthOne now calls “Connected Banking.” In this episode we dive into what that means and how Eytan and his team got there.
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    30 分

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