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In this conversation, Tim Elmore shares five big concepts he wishes he knew before he began writing books. Writing a book is just one-third of the equation, with marketing and creating the product making up the other two-thirds. Then, you must determine whether you are a writer or an author, as there is a difference between being the person who enjoys the writing process and being the authority on a topic. Tim also discusses how books sell events and events sell books, highlighting the symbiotic relationship between books and speaking engagements.

Don Yaeger, a 12-time New York Times bestselling author, storytelling expert, and former associate editor for Sports Illustrated, shares his writing journey, the importance of storytelling, and practical tips for aspiring authors. Don emphasizes the need for a clear outline and an avatar to guide the writing process. He also encourages writers to keep going and not get stuck in perfectionism. Don shares a list of questions that can help jog stories and create engaging content. Overall, the conversation highlights the power of storytelling and the importance of connecting with readers.

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