Today, we’re diving into The Let Them Theory by Mel Robbins—a book that’s taken the internet by storm. Whether you’ve read it or not, this episode will give you insight into why this concept is so powerful for Boss Moms.

• The Power of Storytelling – Why Mel Robbins' approach to storytelling makes Let Them such a compelling read and how you can apply it to your content and business.

• Let Them (and Go Slower If You Need To) – Why comparing yourself to others is draining, and how embracing your pace is the key to success as a mom and entrepreneur.

• The Reality of Adult Friendships – How building a business can change your relationships, and why finding a supportive community (like Boss Mom Plus) is essential.

• A Fun Bonus! – Dana’s absolute favorite sheets for relaxation and self-care, and why they’re worth the hype.

• Read more at BossMom.com

• Join Boss Mom Plus for a community that gets you: bossmom.com/join

• Get 40% off Dana’s favorite sheets at CozyEarth.com with code Boss Mom

If this episode resonated with you, make sure to hit subscribe and leave a review! We love hearing from you. Thanks for tuning in—I heart your face, and I’ll see you next time!

Life in the toddler stage is chaotic, especially when you’re running a business. In this episode, Dana Malstaff and Krista Lockwood share their personal journeys, practical tips, and the importance of community during this unique season of motherhood. Whether you’re just starting out or navigating your next steps, this episode is packed with relatable stories and actionable advice.

What You’ll Hear:

• Why the toddler stage is a game-changer for mompreneurs.

• How Dana and Krista managed their businesses while raising toddlers.

• The messy, beautiful overlap of business and motherhood.

• Practical tips for thriving during this season.

• Why finding the right community is essential for success.

Resources Mentioned:

• Boss Mom Plus: Join at bossmom.com/join for live events, social sessions, and a supportive community.

• Motherhood Simplified: Learn how to create a peaceful, decluttered home with Motherhood Simplified & Krista Lockwood.

Don’t Miss Out:

• Subscribe to the Boss Mom Podcast to catch every episode.

• Share this episode with a fellow mompreneur navigating the toddler stage.

• Join Boss Mom Plus to connect with like-minded moms and access exclusive resources.

Connect with Us:

• Website: bossmom.com

• Join the Community: Boss Mom Plus

• Follow Us: Find us on Facebook, Instagram, and YouTube.

The toddler stage is messy but full of growth and opportunity. Listen in and let’s navigate this season together!

Episode Summary:
In this episode of the Boss Mom podcast, we’re diving into how to use AI to simplify your life and business—without losing your personal, human touch. AI isn’t just a trendy tool; it’s like having a personal assistant, project manager, and late-night therapist rolled into one. We’re sharing our real-life experiences and actionable strategies for making AI a powerful (and fun!) part of your routine.

Whether you’re a skeptic or a curious newbie, this episode will show you how to embrace AI in ways that feel authentic and productive.

• Rethinking AI as a Team Member: Why treating AI like a collaborator (instead of just a tool) makes all the difference.
• Actionable Ways to Use AI: From brainstorming and repurposing content to turning voice notes into polished ideas, we share how AI can streamline your tasks.
• How to Use AI Without Losing Your Voice: Learn how to align AI’s output with your tone, personality, and expertise.
• AI as a Time-Saving Mom Hack: Discover how AI can help with everyday tasks like meal planning, organizing your to-do list, and even brainstorming new ideas.
• Why Long-Form Content Still Matters: Find out how AI-driven search tools like SearchGPT are changing the game and why SEO-optimized content is critical for staying relevant.

• Cozy Earth Sheets: Transform your late-night work sessions with the softest bamboo sheets. Use code BOSSMOM at CozyEarth.com for 40% off.
• Free AI Training: Learn how we use AI to save time and stay creative. Grab the free opt-in at BossMom.com/AI.
• Long-Form Content Episode: Want to know why long-form content is key? Check out our episode on leveraging blogs and SEO for business growth.

This isn’t a technical tutorial—it’s a heartfelt, conversational deep dive into how we’ve made AI work for us as moms and business owners. You’ll laugh, learn, and leave feeling inspired to use AI as a tool to make your life easier, your business smoother, and your downtime a little more restful.

So grab your favorite drink, settle into your Cozy Earth sheets, and hit play!

• Struggle to find time for content creation as a busy mom.
• Want to create content that grows your authority and works for you long-term.
• Are curious about how to use tools like ChatGPT and SEO to simplify your workflow.

• What is long form content?
• Why long form content matters for moms.
• How to use long form content to refine your messaging.
• The difference between short-form and long form content.
• How to create long form content strategically.
• Repurposing your long form content.
• Why long form content is your safety net.

• Visit BossMom.com for more resources and articles.
• Nurture To Convert Messaging course

In this episode, we dive into simple splurging and why it’s essential for moms. Whether it’s high-quality sheets, creating time for yourself, or saying “no” guilt-free, we’re talking about how to prioritize YOU amid the chaos of motherhood. Splurging isn’t just about spending money—it’s about giving yourself permission to slow down, enjoy life, and invest in things that make you feel special.

From bamboo sheets that feel like a hug to simple self-care rituals, we’ll explore the splurges that make life easier, more joyful, and downright luxurious. You deserve it!

1. The true meaning of splurging (it’s not always about money!).
2. Why investing in quality—like Cozy Earth sheets—can change your life.
3. Small daily habits that feel like a splurge, from slow mornings to decadent meals.
4. How decluttering makes room for meaningful indulgences.
5. Permission to set boundaries and say “no” as a self-care practice.

Mentioned in This Episode:

• Cozy Earth Bamboo Sheets: Want to experience the best sleep of your life? Head over to Cozy Earth and use code BossMom for 40% off! Trust us, these sheets are worth every penny—they’ll make your bed feel like a sanctuary.

Connect with Us:

• Join the conversation in BossMom+.
• Check out our Boss Mom Favorites for more splurge-worthy ideas!

Don’t Forget:
If you enjoyed this episode, please share it with another mom who needs permission to treat herself. And leave us a review—it helps us reach more moms just like you!

• Why "messy marketing" is more than just a trend and how it’s helping brands connect authentically.
• The importance of user-generated content and how you can leverage testimonials and partnerships to drive sales.
• How trust has become the ultimate currency in a world of AI and hesitant buyers—and how to build it.
• Why smaller, bite-sized offers are easier to sell in 2025 (and how to structure yours).
• The critical role of messaging and consistency in standing out in today’s crowded market.
• Fresh ideas for diversifying your income streams, including affiliate marketing and Amazon Influencer opportunities.

• Boss Mom Plus – Join Now
• Nurture to Convert Messaging Course
• Email Dana at dana@bossmom.com to share your thoughts or ask questions!

• Why high-ticket programs are declining and smaller solutions are thriving.
• How to leverage user-generated content marketing to build trust.
• Why people are taking longer to buy and how to nurture your audience effectively.
• Simple content strategies you can implement right now to grow your social presence organically.

1. Why polished, high-end content isn’t connecting anymore.
2. How user-generated content marketing brings trust and relatability.
3. The power of POV-style storytelling and personal experiences.
4. Why specificity in your messaging is key to attracting your audience.
5. The “Age of Sleuthing” and why the buying process is now a long game.

• Instagram: @ShannonMcKinstrie
• LinkedIn: Shannon McKinstrie
• TikTok: @ShannonMcKinstrie
• Reels Lab: Learn More Here

• Reels Lab: Shannon’s go-to program for creating scroll-stopping Instagram Reels that actually work.