The Bottom Line

著者： Cody Wittick & Taylor Lagace
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  • サマリー

  • Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.
    Cody Wittick, Taylor Lagace
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あらすじ・解説

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.
Cody Wittick, Taylor Lagace
マーケティング 経済学
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エピソード
  • The Winning Formula To Grow Is Not Paid: It's Organic (with Joe Welstead)

    The Winning Formula To Grow Is Not Paid: It's Organic (with Joe Welstead)
    2024/11/13

    Join host Cody Wittick on this insightful episode of The Bottom Line, where he sits down with Joe Welstead, the innovative founder of Oshun, a hydrating supplement company. Joe shares his journey from building his first brand, Motion Nutrition, over 6-7 years to launching Oshun with a fresh perspective and lessons learned.

    In this conversation, Joe reveals the missteps he avoided the second time around and how he's embracing a simplified approach with Oshun. They delve into the strategical shift from launching multiple products to focusing on one SKU, and the decision to hone in on a direct-to-consumer model over an omnichannel approach. Learn how Joe leverages organic growth, balances control over brand narrative, and navigates the new landscape of paid advertising.

    Tune in to discover the bottom line on building a successful brand from the ground up.

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    There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.

    Go to: https://www.getsaral.com/ and get a 7-day free trial.

    ----------------------------------------------------------

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    Connect with Cody on LinkedIn or X .

    Connect with Taylor on LinkedIn or X.

    Discover Kynship.
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    23 分
  • The Best Episode on Website Optimization You've Ever Heard ( with Chase Clymer)

    The Best Episode on Website Optimization You've Ever Heard ( with Chase Clymer)
    2024/10/30

    Join hosts Cody Wittick and Taylor Lagace on this special episode of The Bottom Line, as they dive deep into the intricacies of achieving industry benchmarks and optimizing e-commerce performance. Featuring guest Chase Clymer, the episode unpacks numerous facets of conversion rate optimization (CRO), product-market fit, and holistic customer journeys.

    Chase shares his journey in leveraging tools like ChatGPT and heat mapping software to create and test landing pages rapidly using the AIDA formula (Attention, Interest, Desire, Action). Through personal experiences and actionable insights, he emphasizes the need for authentic influencer content, robust filtering and sorting options for high-SKU stores, and the importance of user experience and design strategy on websites.

    Listeners will also walk away with practical advice on utilizing the ICE principle (Impact, Certainty, Ease) to evaluate and prioritize new ideas, enhancing average order value (AOV) through upsells and cross-sells, and understanding the user-centric approach to CRO.

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    There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.

    Go to: https://www.getsaral.com/ and get a 7-day free trial.

    ----------------------------------------------------------

    ----------

    Connect with Cody on LinkedIn or X .

    Connect with Taylor on LinkedIn or X.

    Discover Kynship.

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    The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!
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    33 分
  • Why People Hire an Agency - Strong Opinions with Cody Wittick

    Why People Hire an Agency - Strong Opinions with Cody Wittick
    2024/10/16

    Join host Cody Wittick on this special episode of The Bottom Line, where he delves into the critical role of strong opinions in agency-client relationships. Cody recounts his recent experiences—one frustrating and one successful—while redesigning Kinship's website, showcasing the impact of strategic insight versus mere execution.

    Learn why combining strategy with execution is vital for any business looking to thrive. Cody emphasizes the key differences between agencies, freelancers, and contractors, and why having a partner who can provide strategic guidance can make all the difference. If you're juggling multiple roles, from founder to head of growth, this episode is a must-listen for elevating your approach to hiring external partners.

    Tune in for actionable advice and strategic perspectives on making your next partnership the most effective yet.

    ---------

    There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.

    Go to: https://www.getsaral.com/ and get a 7-day free trial.

    ----------------------------------------------------------

    ---------

    The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!
    続きを読む 一部表示
    9 分

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