Are you an Explorer or a Rebel (Outlaw), in Branding Archetypes?

In this episode, we break down these two bold archetypes, contrasting their leadership styles, strengths, and challenges.

While on the surface they may seem very similar these two powerful brand archetypes have a very different brand position and approach to dominating their niche in 2025, and beyond!

Learn how archetypes frame how you position your strengths and navigate the world—I also use the 23-43 ‘Genius to Freak’ channel in Human Design (BG5) to demonstrate how it looks different for Explorers vs. Rebels.

Tune in for pop culture examples, actionable insights, and a whole lot of archetype inspiration.

If you haven't yet take the worlds first of it's kind BG5 + Brand Archetypes Quiz! Fair warning: It's long for accuracy and it is heavy in the pop culture references (can't remove the pop culture from me!). You can find the Brand Archetype Quiz here:QUIZ

The next step? Join me in the Turning Archetypes Into Income Workshop Jan 3rd to kick off 2025 with a strong brand that attracts the RIGHT attention (for you!): WORKSHOP (use code "WORKSHOP" for $10 off until Dec 22!

Are you leveraging the Channel of Judgment in your BG5/ Human Design to elevate your brand?

In this video, I break down the powerful interplay between the Channel of Judgment and brand archetypes, offering actionable insights into how this channel influences your storytelling, leadership style, and decision-making.

Discover how different brand archetypes—from the bold Outlaw to the relatable Everywoman/ Everyman—express the Channel of Judgment uniquely, and why understanding this dynamic is crucial for aligning your brand and message with your natural energy.

I’ll share:

• The nuances of the Channel of Judgment through various archetypes.

• How to properly position your brand using BG5/ Human Design.

• Real-world examples of how this channel shapes your ability to refine, critique, and build a brand that resonates deeply with your audience.

Whether you’re a business owner, content creator, or entrepreneur, this video will help you harness your Human Design to position your brand powerfully and authentically.

Ready to turn your archetype into a movement?

Watch now and learn how to align your unique blueprint with your brand strategy!

Key Topics Covered:

1. What is the Channel of Judgment in Human Design?

2. How the Channel of Judgment interacts with different brand archetypes.

3. The power of archetypal branding for business growth.

4. How to align your Human Design channels with your brand strategy.

Subscribe for more: I release weekly insights on archetypal branding, Human Design (BG5), and how to create movements, not just brands.

Learn your brand archetype here: QUIZ

BRAND VIP Days: HERE

Brand to Movement Accelerator (done for you): HERE

Are you ready to break the rules and redefine your industry?

In this live stream, we’ll explore the different expressions of the Outlaw archetype and how to channel its rebellious energy into your branding and business strategy.

Discover the subtle nuances between being bold, disruptive, and magnetic—and why not all rebels are created equal.

Learn how to align your Outlaw energy with your unique voice and vision to create a brand that doesn’t just stand out—it leads a movement. Perfect for disruptors, innovators, and anyone tired of playing by the rules. Lead the movement. Build the mythos.

In this episode, you’ll learn:

• The core traits of the Outlaw archetype.

• Different ways the Outlaw archetype can express itself in branding and marketing.

• How to integrate rebellion into your business without alienating your audience.

• Examples of successful Outlaw brands and what makes them magnetic.

Ready to turn your brand into a movement?

Grab your archetype in the first of it's kind BG5 + Brand Archetypes Quiz HERE

Ways to work together:

BRAND VIP Days LEARN MORE

Brand to Movement Accelerator LEARN MORE

Discover how Taylor Swift has mastered the art of branding by leveraging the “Everyday Woman” archetype to create a movement that resonates worldwide.

In this episode of Movements & Mythos, we’ll break down Taylor Swift’s branding secrets and explore how her relatable storytelling transforms fans into a fiercely loyal community.

Learn how emotional connection and the power of shared experiences can elevate your brand from ordinary to iconic.

We’ll also reveal actionable insights on movement-building strategies and branding lessons that entrepreneurs, creators, and disruptors can apply to their own businesses. Whether you’re looking to craft a personal brand as impactful as Taylor’s or want to turn your message into a movement, this episode has you covered.

Perfect for fans of Taylor Swift, branding enthusiasts, and leaders aiming to build loyalty and create a lasting legacy.

Key Themes:

• Taylor Swift’s marketing strategy and branding secrets

• Leveraging the “Everyday Woman” archetype to connect with your audience

• Building emotional connections through storytelling in branding

• Turning fans into loyal communities

• Actionable branding lessons for entrepreneurs and creators

• How to create a movement with relatable branding

Grab your archetype in the first of it's kind BG5 + Brand Archetypes Quiz HERE

Ways to work together:

BRAND VIP Days LEARN MORE

Brand to Movement Accelerator LEARN MORE

Ready to build a brand that stands out in a sea of sameness, in 2025 (and beyond)?

In this video, we’re diving into the transformative power of archetypes and meaning to create a brand that not only attracts the right audience but scales effortlessly.

Here’s what we’ll cover:

• What makes brands stand out and why yours might be blending in.

• How to use brand archetypes to uncover your unique positioning.

• Real-world examples of brands that nailed their archetype—and those that failed to evolve.

• Actionable tips to align your personal brand with your vision and values.

Grab your archetype in the first of it's kind BG5 + Brand Archetypes Quiz HERE

Ways to work together:

BRAND VIP Days LEARN MORE

Brand to Movement Accelerator LEARN MORE

"I Do the Shows for the Ranch" ~ Taylor Sheridan

In this inaugural episode of The Brand Archetypes: Movements & Mythos Podcast, we dive into the magnetic world of Taylor Sheridan—the mastermind behind Yellowstone, Lioness, Tulsa King, and more.

Sheridan’s storytelling isn’t just about creating shows; it’s about weaving powerful themes of loyalty, legacy, and resilience into every frame.

We explore:

• The golden thread that ties all of Sheridan’s work together, no matter the genre.

• Why staying true to your purpose is the secret to creating a movement that resonates.

• The inevitable backlash that comes with doing something worth noticing—and how Sheridan handles it with unapologetic authenticity.

• How you can apply Sheridan’s principles to your brand or movement to inspire loyalty and leave a legacy.

Whether you’re a creator, leader, or disruptor, this episode will challenge you to think differently about your work and your why.

Join the movement. Build the mythos.

Grab your archetype in the first of it's kind BG5 + Brand Archetypes Quiz HERE

Ways to work together:

BRAND VIP Days LEARN MORE

Brand to Movement Accelerator LEARN MORE