If imposter syndrome has been quietly running the show behind the scenes of your business… this one’s for you.

In this solo episode, we’re getting real about the doubts that sneak in—even when you know you’re capable. I’m breaking down the biggest imposter syndrome triggers I see in the small business space, how they might be holding you back more than you realize, and what to do about them.

We’ll talk through:

• Feeling unqualified or “not expert enough”

• The fear of being seen online (and judged for it)

• What to do when your voice feels different than the “industry norm”

• Charging for work that feels easy to you

• Comparison spirals, inconsistency, and self-doubt

• Tangible mindset and clarity shifts that actually help

You’ll walk away with a reminder of your worth, a few pep talks, and practical ways to move forward with more confidence, clarity, and conviction—even when the fear is still present.

This episode is a mirror, a reset, and a rallying cry for the entrepreneur who’s tired of second-guessing herself.

Listen here to unpack imposter syndrome and take your power back... one aligned, imperfect, but deeply intentional step at a time.

Find me on Instagram: @seedandsol.co and @brandmemopodcast

Take the quiz, view services, + more: www.seedandsol.com

Feeling like you’re constantly juggling too much—and still not getting where you want to be?

In this episode of The Brand Memo, I’m joined by coach, speaker, and author Desiree Cocroft for a deeply honest conversation about redefining success, setting boundaries that actually stick, and un-hustling your business and life so you can show up with clarity, confidence, and intention.

Desiree has helped thousands of high-achieving women own their voice, lead boldly, and build careers on their own terms—and today, she’s sharing the mindset shifts and real strategies to help you do the same.

🎧 IN THIS EPISODE:

• Why time management is really about priority management

• How to stop people-pleasing and rewire your identity

• What most entrepreneurs get wrong about boundaries

• The power of self-awareness and how to start rebuilding from survival mode

• Systems + support tools Desiree uses to run multiple aligned businesses

• How to know when it’s time to pause, pivot, or make a bold move

Connect with Desiree: https://www.desireecocroft.com/Explore the site for a quiz and ways to work together: ⁠https://www.seedandsol.com⁠Connect with me on Instagram: ⁠@seedandsol.co⁠Follow the podcast for more real talk: ⁠@brandmemopodcast⁠

If you’ve ever felt stuck, burnt out, or like your body is rebelling against your business goals—this conversation is for you. In this episode, I’m joined by somatic leadership coach Kim Kimball to talk about how nervous system regulation can transform the way we work, especially for highly sensitive or neurodivergent entrepreneurs. We explore why resistance is actually a form of self-protection, how to make sustainable progress by honoring your energy, and why consistency doesn't mean doing the same thing every day.

Kim breaks down powerful practices like the “Change Formula” and “Energy Mapping Method,” and shares what it really means to work with your body instead of against it. If you’re craving a more easeful, embodied approach to productivity, growth, and leadership—you’ll want to take notes on this one.

✨ Highlights:

• What somatics, parts work, and CBT actually look like in practice

• How to support your nervous system in business

• The truth behind self-sabotage and why it’s never just a mindset issue

• Why perfectionism, people-pleasing, and masking are often nervous system responses

• How to make consistent progress without constant hustle

Resources and links:

Kim's website: www.kimkimballcoaching.com

Kim's Instagram: @kimkimballcoaching

Find me (Your host, Alexis!): www.seedandsol.com

Say hi on Instagram: @seedandsol.co

Follow the show: @brandmemopodcast

🎁 Kim is also offering a free day of asynchronous coaching to listeners!⁠ [Booking link here]⁠

What if the secret to consistent content that actually converts wasn’t posting more—but connecting more deeply? In this episode, I’m joined by Claudia Lamb, a copywriter and content strategist who helps personality-packed brands stand out online by leaning into story-driven, human-centered messaging.

We’re diving into why your content might not be converting (even if it’s “valuable”), how to bring more of you into your brand, and how to use storytelling, video, and content strategy to build trust and connection with the right audience—without chasing trends or burning out.

Whether you’re a service provider, educator, or creative entrepreneur, this episode will help you rethink your approach to content and show up with more clarity, intention, and ease.

We cover:

• The real reason customers are taking longer to convert (and what to do about it)

• Why storytelling > trends—and how to create content that actually resonates

• How to show more of your personality in content without oversharing

• Tips for creating better video without needing a full production setup

• The key difference between content that gets ignored and content that connects

  
  

If you’ve been craving more alignment, consistency, and connection in your content—this one’s for you.

Resources & Links:

Learn more about Claudia’s work: ⁠loudernow.com.au⁠

Email Claudia: claudia@loudernow.com.au

Find me: ⁠www.seedandsol.com⁠

Connect on Instagram: ⁠@seedandsol.co⁠

If you’ve ever felt like you were doing everything right but still running on empty, this episode is your permission slip to stop pushing and start aligning.

Today I’m joined by Renée Fieck—occupational therapist, breathwork facilitator, and feminine leadership coach—who helps high-achieving women harness the power of their menstrual cycle to unlock productivity, creativity, and sustainability in business.

We’re digging deep into how cycle syncing can help you stop working against your body and finally create a business that works with you. This conversation is equal parts mindset shift and practical guidance—and it’s packed with the kind of support that helps you redefine success on your own terms.

We cover:

• How our culture’s obsession with hustle is keeping us stuck in burnout

• The four phases of your cycle—and what to actually do in each one

• The power of slowing down, embracing your rhythms, and syncing your business with your body

• Why traditional productivity advice often fails women (and what to try instead)

• Practical first steps to begin aligning your schedule with your cycle

  
  

Whether you’re brand new to cycle syncing or ready to deepen your connection with your body, this episode will help you reimagine what growth can look like when you stop forcing and start flowing.

Resources & Links:

Connect with Renée: reneeFieck.com

Email Renée: renee@reneefieck.com

Find me: www.seedandsol.com

Say hi on Instagram: @seedandsol.co

Ever feel like things in your business look fine on paper—but deep down, you know something’s off?

In this episode, I’m sharing the story of a surprising pivot I made last summer that reshaped my entire business (and why it didn’t mean I failed). We’re talking about the quiet signs it might be time for a shift, how to know when you’ve outgrown what used to work, and how to realign without burning it all down.

Whether you’re craving more clarity, better clients, or just a business that fits the life you’re actually living—this one’s for you.

In this episode:

• Signs it’s time to pivot (even when nothing’s technically wrong)

• Why alignment matters more than “success”

• My behind-the-scenes story of rebranding and reconnecting with my purpose

• How to start realigning your brand, offers, and messaging without a full overhaul

Website: www.seedandsol.comInstagram: @seedandsol.co

What if you could hit your income goals without juggling dozens of clients or working 40+ hours a week? In this episode, I’m joined by Sarah Masci, founder of Day Rate Mastery, who shares how she pivoted from burnout and scope creep into a business model that helped her triple her revenue and take back her time.

We’re diving into the power of VIP Days—what they are, who they’re for, and how to know if it’s time to shift your offer suite. Whether you're a designer, copywriter, coach, or strategist, you'll walk away with tons of practical insight on how to streamline your services, simplify your client experience, and create more white space in your life and business.

We cover:

• The real story behind Sarah’s pivot from freelance overwhelm to VIP Day success

• Common mindset blocks (and myths!) around offering intensives

• Pricing strategies, boundaries, and client communication tips

• How to scale without burning out or overbooking yourself

If you’ve been craving more ease, clarity, and time freedom — this one’s for you.

Resources & Links:
Learn more about Sarah’s programs: sarahmasci.com
Find me: www.seedandsol.com
Connect on Instagram: @seedandsol.co

Your brand is more than just a logo, a pretty color palette, or a well-designed website—it’s the entire experience people have with your business. In this solo episode, I’m sharing what it really means to have a brand that resonates and how to know if your current branding is actually holding you back. I walk you through the red flags that your brand isn’t working (even if it looks good), what to focus on instead, and how to make your brand feel like you again—so you can attract the right clients and grow with ease.

We’re talking about:

• The biggest branding misconception that holds entrepreneurs back

• Why a brand that “looks good” isn’t always working behind the scenes

• Real signs your brand might be out of alignment

• How to reconnect with the emotional experience you want your brand to create

• A 3-step vibe check to bring your brand back into alignment

Your brand should be more than pretty. It should feel like you—and magnetize the right people because of it.

Explore more:

Website: www.seedandsol.com

Instagram: @seedandsol.co