Interview with Scott Medlin - The Santa’s Wonderland Story!

Nestled outside of Houston, Texas is the World’s Largest Christmas Park that draws over a half million visitors a year from around the country. In this interview with Santa’s Wonderland founder Scott Medlin, you will learn how his childhood passion for Christmas became a magical business success story. Like most entrepreneurs, success didn’t come without many challenges. Scott shares what he learned through his entrepreneurial journey and reveals how getting his brand in alignment made all the difference.

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

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Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

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Connect and Follow Scott Medlin

Scott Medlin is the Founder and CEO of Santa’s Wonderland, the World’s Largest Christmas Park, located in College Station, Texas. He and his family created the 150-acre park as a happy holiday place that preserves and perpetuates the true meaning and “Spirit” of Christmas! His entrepreneurial spirit, leadership, and hard work have resulted in a magical masterpiece that makes Santa’s Wonderland a one-of-a-kind Christmas experience attracting nearly half a million visitors from across the country. Although Santa’s Wonderland is only open during the holiday season, the preparation, maintenance, and growth of the park is a year round endeavor. Scott, with the support of his wife Deb, and his parents Phil and Ann, reflect the true commitment and success of a well-aligned family enterprise.

TikTok: https://www.tiktok.com/@santas_wonderland?lang=en

YouTube: https://www.youtube.com/user/OldTymeWonderland

Instagram: https://www.instagram.com/santaswonderland/

Facebook: https://www.facebook.com/SantaWonderland/

X (Twitter): https://x.com/i/flow/login?redirect_after_login=%2Fsantawonderland

Learn how the very best consultants challenge their clients! My guest today is marketing agency Managing Partner, Eric Poerschke, a successful brand strategist who challenges entrepreneurs to think differently. His firm, NextLevel Thinking, is a strategic partner for clients who depend on brand alignment guidance to achieve growth and success. Join us for an entertaining and valuable discussion that will help you see your business differently.

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

————

Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

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Connect and Follow Eric Poerschke

Eric Poerschke—a visionary marketing strategist and Managing Partner at NextLevel Thinking. Eric is celebrated for his bold, customer-centered approach, where he redefines how brands connect by seeing the world through their customers’ eyes. His unique "outside-in, inside-out" methodology uncovers what makes brands unforgettable, why customers are drawn to them, and how internal dynamics can fuel or hinder growth.

As an "Intuitive Activator," Eric transforms concepts into tangible, impactful strategies that drive revenue, streamline acquisition, and build loyalty. He’s at the helm of a team dedicated to client success, cultivating partnerships that elevate brands and exceed expectations. Through his forward-thinking strategies, Eric continues to position NextLevel Thinking as a powerhouse in marketing innovation and strategic growth.

Website: https://yournextlevel.cc/

LinkedIn: https://www.linkedin.com/company/nextlevel-thinking/

Instagram: https://www.instagram.com/nextlevel.thinking/

Email: EJP@yournextlevel.cc

This episode features Brandon in the guest seat, originally published on the Nice Guys on Business podcast. Branding legend Brandon Coleman Jr joins the Nice Guys Podcast, sharing decades of valuable insights on the power of brand alignment. From defining a brand as a "promise wrapped in a delivery" to discussing how success can erode brands, Brandon provides an expert’s perspective on building and maintaining a strong, consistent brand. Learn the importance of aligning every customer touchpoint with brand promises, the challenges entrepreneurs face in prioritizing branding, and Brandon's inspiring journey of relaunching his branding career in this new phase of his career. This conversation is a must-listen for any business owner seeking to strengthen their brand.

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

————

Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

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(00:00:04) Intro

(00:01:35) About Brandon Coleman Jr.

(00:02:40) Branding in 1976

(00:03:51) Brand is a Promise

(00:04:54) Turnkey and Messaging

(00:05:30) Branding as Making a Promise

(00:06:10) Brand Promise for Entrepreneurs

(00:08:43) Branding Before Modern Era

(00:11:14) Brand Alignment

(00:14:20) No Perfect Brand Alignment

(00:18:11) Podcast Name Critique

(00:22:20) Rethinking Safety Announcements

(00:23:31) Brand Consistency and Fun

(00:26:21) Success Eroding Brands

(00:27:29) Brands Morphing

(00:30:01) Brand Loyalty

(00:31:32) Selling Company Motivation

(00:35:31) Starting a Consulting Firm

(00:39:53) Hidden Power of Brand Alignment