Dr. Brandon Guthrie is a director of international development for Dairy Queen. He has over 15 years of experience in international consumer retail, franchising, M&A, development, and finance.

Join Brett and Brandon as they continue their conversation about brand partnerships in the quick service restaurant industry, franchising strategy, when partnerships and product category expansions make sense for brands, Crumbl Cookies and more.

This is part 2 of a 2 part series.

Intro and outro music by Yari via bensound.com.

Dr. Brandon Guthrie is a director of international development for Dairy Queen. He has over 15 years of experience in international consumer retail, franchising, M&A, development, and finance.

Join Brett and Brandon as they dive deep into international brand building, brand partnerships in the quick service restaurant industry, international go-to-market strategy and utilizing local partners in international brand expansion.

This is part 1 of a 2 part series.

Intro and outro music by Yari via bensound.com.

Mercedes Castro is a marketing and brand strategist with over 10 years of experience in startups, luxury brands, hospitality, nonprofits and technology.

Join Brett and Mercedes for Part 2 of their discussion about partnerships between luxury and non-luxury brands, heritage brands using brand partnerships to remain relevant and the potential risks and rewards for partners in a "high-low" partnership.

Intro and outro music by Yari via bensound.com.