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Episode 15: Celebrating Success and Expert Marketing Insights with Ash Borland
In Episode 15 of the Broker Collective, the team celebrates a significant milestone with the Bank of England base rate cut. Special guest Ash Borland joins the conversation to share invaluable marketing insights and tips for mortgage brokers. The discussion spans from building an effective social media presence to targeting niches and leveraging behavioural economics. The episode is packed with useful advice for new and seasoned brokers alike. Tune in to hear Ash's perspective and gain practical strategies for enhancing your business.
00:00 Welcome to Episode 15
00:19 Special Guest Announcement
01:11 Weather and Market Updates
02:11 Bank of England Rate Cut
04:37 Interest Rate Predictions
09:47 Impact on Mortgage Market
16:48 Introducing Ash Borland
19:23 Ash Borland's Journey
25:22 The Power of Personal Branding
33:50 Building a Brand by Being the Anti-Hero
35:10 Finding Your Niche in a Noisy Market
38:40 The Importance of Local Focus
39:23 Understanding Demographics and Psychographics
44:56 Creating Effective Content and Courses
54:20 Challenges and Strategies for Experienced Brokers
59:27 Surviving and Thriving in a Volatile Market
01:02:43 Conclusion and Contact Information