• The Bud Light controversy (so far)

  • 2023/05/25
  • 再生時間： 14 分
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The Bud Light controversy (so far)

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  • After Dylan Mulvaney, a transgender actress, on 1 April, shared a video on Instagram for Bud Light with her followers, conservative politicians and celebrities condemned Anheuser-Busch for being a “woke company” and boycotted the brand. Throughout April, Bud Light’s sales tanked, which conservative media celebrated as proof that their boycott was working. Observers are scratching their heads: How could Anheuser-Busch’s leadership so obviously underestimate the risk of a pushback from consumers?
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After Dylan Mulvaney, a transgender actress, on 1 April, shared a video on Instagram for Bud Light with her followers, conservative politicians and celebrities condemned Anheuser-Busch for being a “woke company” and boycotted the brand. Throughout April, Bud Light’s sales tanked, which conservative media celebrated as proof that their boycott was working. Observers are scratching their heads: How could Anheuser-Busch’s leadership so obviously underestimate the risk of a pushback from consumers?
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