• The Business Growth Show

  • 著者： Ford Saeks
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The Business Growth Show

著者： Ford Saeks
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  • Welcome to The Business Growth Show, where each week we bring you in-depth interviews with the leading voices in business success. Hosted by Ford Saeks, the show provides valuable insights and strategies for entrepreneurs, business owners, and anyone looking to grow their brand. From top CEOs to experts in sales, marketing, operations, customer experience, entrepreneurship, and success, our guests share their personal experiences, lessons learned, and advice to help you achieve your goals. Whether you're a seasoned entrepreneur or just starting out, The Business Growth Show offers practical and actionable advice to help you take your business to the next level. Tune in and join Ford as he explores the stories and strategies of the most successful business leaders of our time on The Business Growth Show.
    2024
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  • S1Ep198 Franchise Industry Trends & Insights with Sherry McNeil

    S1Ep198 Franchise Industry Trends & Insights with Sherry McNeil
    2024/09/12
    Franchise industry trends are shaping the future of business for franchisors and franchisees alike, making it essential to understand the evolving dynamics of this sector. Sherry McNeil, the President and CEO of the Canadian Franchise Association, provides a comprehensive look at the current landscape of franchising and the strategies that can lead to success. With over two decades of experience in the franchise industry, Sherry has become a key figure in guiding major brands through the complexities of market development, brand building, and business growth. Sherry’s journey in the franchise world is marked by her hands-on experience with iconic brands like Dairy Queen, Boston Pizza, and YUM! Restaurants International. Her ability to navigate franchise industry trends has allowed her to lead these brands through significant growth and transformation. She has a unique perspective on how franchisors can align their brands with core values, ensuring that both the franchise and its operators are positioned for long-term success. This alignment is particularly important in an industry where trends can shift rapidly, and the ability to adapt is crucial. One of the most significant franchise industry trends that McNeil highlights is the increasing involvement of private equity in franchising. This trend has led to a rise in multi-brand and multi-unit franchisees, fundamentally changing the landscape. As private equity firms invest in larger franchise operations, they bring new resources and expectations, which can drive both opportunities and challenges for existing franchisees. Her insights into this trend reveal the importance of being financially prepared and strategically resilient to navigate these changes successfully. Economic factors and government regulations are also playing a pivotal role in shaping franchise industry trends. Sherry’s extensive experience in working with both franchisors and franchisees gives her a balanced view of how these external factors impact the business. Understanding the implications of new regulations, tax changes, and wage increases is critical for maintaining profitability and sustainability in franchising. She emphasizes the need for strategic planning and proactive engagement with these trends to avoid being caught off guard by shifts in the market. Cultural differences are another area where franchise industry trends are becoming increasingly relevant, especially for brands looking to expand internationally. Sherry’s experience in global franchising underscores the importance of understanding and respecting local cultures and consumer preferences. She points out that what works in one market may not necessarily succeed in another, and franchisors must be willing to adapt their strategies to fit different cultural contexts. This adaptability is key to achieving success in new and diverse markets. Sherry’s approach to franchise industry trends is grounded in real-world experience and practical advice. Her ability to analyze complex situations, create win-win scenarios, and provide clear direction is what sets her apart as a leader in the industry. For those involved in franchising, whether as a franchisor or franchisee, understanding these trends is essential for making informed decisions that drive growth and profitability. As franchise industry trends continue to evolve, staying informed and adaptable will be critical for success. Sherry’s insights offer a valuable guide for navigating the challenges and opportunities that lie ahead in the franchise world. Her expertise in brand building, business development, and market strategy provides a blueprint for thriving in this competitive and ever-changing industry. Watch the full interview on YouTube. Don’t miss future insights on franchise industry trends and other key business growth strategies. Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. Stay ahead of the curve and equip yourself with the knowledge you need to succeed. About Sherry McNeil: Sherry McNeil is the President and CEO of the Canadian Franchise Association (CFA), bringing over 20 years of extensive experience in the franchise industry. An accomplished executive, McNeil has a proven track record in brand building, business development, and strategic leadership. Her career spans key roles with some of the most recognized franchise brands, including Dairy Queen, Boston Pizza, YUM! Restaurants International, and Petro Canada. McNeil’s deep understanding of franchising stems from her hands-on experience at both the store level and in executive leadership. This unique perspective enables her to effectively guide franchisors and franchisees through the complexities of market analysis, real estate selection, project management, and concept rebranding. Known for her ability to create win-win scenarios and ...
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    23 分
  • S1Ep 197 Transforming Franchising Through Authentic Video Storytelling with Trevor Rappleye

    S1Ep 197 Transforming Franchising Through Authentic Video Storytelling with Trevor Rappleye
    2024/09/05
    Have you ever wondered how to effectively convey the transformative impact of franchise ownership through engaging and authentic content? This episode of Fordify LIVE! The Business Growth Show tackles that very question, featuring Trevor Rappleye, CEO of Franchise Filming. Trevor's expertise in video storytelling has been instrumental in helping franchisors close more deals by capturing the true essence of their brand and the success stories of their franchisees. Video storytelling is a powerful tool for franchises. It allows brands to connect on a deeper level with potential franchisees by showcasing real-life transformations and successes. In this episode, Ford Saeks and Trevor Rappleye discuss how authentic and emotional video content can drive franchise growth. They delve into Trevor's journey from converting VHS tapes to DVDs at the age of 13, to founding Corporate Filming and Franchise Filming, where he now helps businesses tell their stories in a compelling way. Trevor's business philosophy revolves around the power of storytelling, emotion, and authenticity. These elements are crucial in the B2B and franchise spaces but are often overlooked. Franchise Filming fills this gap by offering a unique service model that includes no hidden fees or travel costs within the U.S., quick turnaround times with finished videos delivered in just 10 days, and comprehensive video marketing services that handle everything from scheduling to filming and editing. Ford and Trevor dive into the importance of capturing franchisee emotions on location. This approach builds trust and connects with viewers on a deeper level than traditional talking head videos or green screen productions. By showcasing the genuine happiness and success of franchisees, Franchise Filming creates content that truly reflects the brand's impact. Ford and Trevor delve into the practical aspects of video production for franchises. Trevor shares insights on how his team handles the entire process, making it seamless for franchisors. From managing logistics to final editing, Franchise Filming ensures that the final product is both high-quality and delivered promptly. This efficiency allows franchises to use video storytelling as an ongoing strategy to attract and engage potential franchisees. Trevor's approach has garnered the trust of well-known brands like Empower Brands, FastSigns, and Batteries Plus. These companies have benefited from high-quality video content that enhances their franchise development, customer testimonials, and overall brand storytelling. By focusing on the human side of business, Trevor's videos reveal emotions and stories that written words simply can't capture. Anyone in the franchising industry looking to enhance their marketing efforts with authentic video storytelling will find valuable insights in this episode. You'll discover how to effectively use video to communicate your brand's story and connect with your audience on a deeper level. Watch the full episode on YouTube. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About the Guest Trevor Rappleye is the CEO of Franchise Filming, a company specializing in creating authentic and emotional marketing videos for franchises. Trevor's entrepreneurial journey began at the age of 13, and he has since built a reputation as a master storyteller. His company offers a unique service model with no hidden fees, quick turnaround times, and comprehensive video marketing services. Trevor is passionate about capturing the true essence of brands and helping businesses connect with their audiences through compelling video content. Learn more about Franchise Filming at FranchiseFilming.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing & sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.
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    53 分
  • S1Ep196 Resilience and Leadership with Chad Hymas

    S1Ep196 Resilience and Leadership with Chad Hymas
    2024/08/29
    Leadership can often feel like navigating a storm without a compass. How do you steer your team through adversity and inspire resilience in the face of challenges? In this week’s episode of Fordify LIVE! The Business Growth Show, we delve into this crucial topic with Chad Hymas, a world-renowned motivational speaker known for his remarkable story of turning a life-altering accident into a source of inspiration and leadership. Chad shares with Ford, his journey from a devastating accident that left him a quadriplegic to becoming one of the busiest motivational speakers, traveling up to 200 times a year. Chad’s story is a powerful testament to the human spirit's resilience and the profound impact of leadership. He emphasizes the importance of mindset, viewing obstacles not as barriers but as opportunities for growth and innovation. Chad and Ford discuss the essential qualities of effective leadership, highlighting how true leaders inspire their teams by example. Chad’s approach to leadership goes beyond traditional methods, focusing on authenticity, empathy, and the willingness to understand and support team members' unique challenges. Their discussion reveals how leaders can build trust and loyalty by being present and genuinely caring about their team's well-being. Chad views adversity as a powerful teacher. He talks about the physical and emotional challenges he faces daily and how these experiences have shaped his perspective on leadership. By embracing his circumstances and finding strength in vulnerability, he has become a beacon of hope and resilience. This approach encourages leaders to harness their own challenges to inspire and motivate their teams. Ford and Chad explore the concept of accountability in leadership, sharing strategies for fostering a culture where team members take personal responsibility for their actions and contributions. They provide insights on creating an environment that encourages open communication and mutual support, which are critical for building a cohesive and high-performing team. Chad stresses the need for leaders to have clear intentions and to act with purpose. This means setting specific goals, being deliberate in interactions with team members, and consistently aligning actions with the organization's values and mission. Intentional leadership helps create a focused and motivated team that is better equipped to achieve long-term success. Ford and Chad provide actionable takeaways for improving leadership skills, emphasizing the value of continuous learning and adapting to change. Leaders must be open to new ideas and willing to evolve with their teams. This flexibility and commitment to growth are essential for navigating the ever-changing landscape of modern business. Chad’s experiences also highlight the significance of emotional intelligence in leadership. Understanding and managing one’s emotions, as well as being attuned to the emotions of others, is crucial for effective leadership. Emotional intelligence helps leaders connect with their teams on a deeper level, fostering a sense of trust and collaboration. Ford and Chad also touch on the role of mentorship in leadership development. Having mentors and being a mentor to others can provide invaluable guidance and support. Mentorship helps leaders gain new perspectives, refine their skills, and develop the next generation of leaders within their organizations. Fordify LIVE! with Chad Hymas offers a wealth of knowledge on leadership, resilience, and the power of a positive mindset. The insights shared provide a roadmap for leaders looking to make a lasting impact on their teams and organizations. By focusing on authenticity, accountability, intentionality, and emotional intelligence, leaders can create environments where their teams thrive and succeed. Watch the full episode on YouTube. Don’t miss out on future episodes of Fordify LIVE! Join us every Wednesday at 11AM Central on your favorite social platforms for live discussions on leadership, business growth, and more. Also, catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. Stay connected and continue your journey towards excellence with insights from top experts and industry leaders. About Chad Hymas Chad Hymas is an internationally acclaimed speaker, bestselling author, and advocate for safety awareness and personal empowerment. Despite a life-altering accident that left him paralyzed from the chest down, Chad inspires audiences worldwide with his message of resilience, leadership, and purposeful living. He holds the Council of Peers Award for Excellence (CPAE) and is a member of the National Speaker Hall of Fame. Chad’s engaging storytelling and practical strategies for overcoming obstacles make him a sought-after keynote speaker. His bestselling book, "Doing What Must Be Done," shares his journey of resilience and offers lessons on embracing life’s challenges with courage. Chad’s ...
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    46 分

あらすじ・解説

Welcome to The Business Growth Show, where each week we bring you in-depth interviews with the leading voices in business success. Hosted by Ford Saeks, the show provides valuable insights and strategies for entrepreneurs, business owners, and anyone looking to grow their brand. From top CEOs to experts in sales, marketing, operations, customer experience, entrepreneurship, and success, our guests share their personal experiences, lessons learned, and advice to help you achieve your goals. Whether you're a seasoned entrepreneur or just starting out, The Business Growth Show offers practical and actionable advice to help you take your business to the next level. Tune in and join Ford as he explores the stories and strategies of the most successful business leaders of our time on The Business Growth Show.
2024
マーケティング 経済学
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