• The Business of Fitness Podcast

  • 著者： Dan Williams
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The Business of Fitness Podcast

著者： Dan Williams
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  • Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
    2023
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Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
2023
経済学 衛生・健康的な生活
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エピソード
  • 67: 6 steps to a multiple income stream side hustle

    67: 6 steps to a multiple income stream side hustle
    2025/04/01

    In this episode Dan unpacks the six-step system he uses (and recommend to fitness business owners) for launching a successful fitness side hustle – from identifying real problems to testing and scaling the idea. This is based on the process we follow in the Fitness Side Hustle Project.

    5 things you’ll learn in this episode:
    • Why starting with a problem, rather than an idea, is the key to building a viable fitness side hustle.
    • How to generate and filter multiple business ideas using your avatar’s real pain points.
    • The frameworks I use to evaluate and prioritise ideas with low risk and high reward.
    • What a Minimal Viable Product (MVP) actually looks like in the fitness industry – and why you should never build before testing.
    • How to assess whether your side hustle is scalable, sustainable, and worth growing.

    Resources mentioned:

    • The four Es. A framework to build fitness businesses.
      Read the article | Listen to the podcast
    • 9 ways to pivot your fitness business to earn more.
      Read the article | Listen to the podcast
    • 10 ways to ensure your side hustle idea will make $50k.
      Read the article | Listen to the podcast
    • A strategy guide to generating multiple income streams for Fitness Professionals.
      Read the article
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    19 分
  • 66: How she grew her business by being locally famous (strategies)

    66: How she grew her business by being locally famous (strategies)
    2025/03/24
    Dan sits down with Renee Cabassi, who gets 80% of her new clients and members by being 'locally famous'. Renee walks us through the actual steps she took to make her fitness business widely known and talked about in her local community. This episode is extremely practical, and offers up clear and immediately actionable steps you can go out and take starting tomorrow. If you want to create local buzz around your business, this is the place to start. Renee offers up this actionable take-away you can implement immediately: 'Put on your branded shirt, go to a local café, buy a meal or coffee, post a photo or video online tagging the business, leave them a positive review, and genuinely engage in your community.' Here's a summary of the key strategies Renee and Dan discuss: Offline Profile Building Strategies: Tell people what you do Strike up conversations at parks, playgrounds, sports training, etc.Don’t hide what you do; be friendly and approachable, not salesy. Network with Local Businesses and Health Providers Connect and regularly meet with local healthcare providers (physios, acupuncturists, nutritionists, coaches, etc.).Actively share and tag them on social media; promote each other.List these trusted advisors or partners publicly (website, social media). Support Local Businesses Regularly visit local cafes, businesses, and actively promote them online.Tag local businesses on your social media.Host events or meetups at local businesses. Attend and Engage with Local Community Events Participate in council events, community gatherings, markets, fairs, etc.Share and promote these community events online. Use Car Magnets for Branding Place branded magnets on your car; strategically park where your target audience will see them.Increase local visibility through regular presence. Wear and Gift Branded Clothing Create appealing branded clothing that clients proudly wear.Gift branded clothing to local business owners and community members.Consider meaningful branding (e.g., core values printed on clothing). Donate or Sponsor Local Events and Fundraisers Provide prizes or vouchers for local fundraisers, school P&C raffles, quiz nights, sports clubs, etc.Offer free training sessions or events for local clubs (e.g., youth sports clubs, netball clubs). Volunteer and Get Actively Involved in Your Community Volunteer for local groups or committees unrelated to your core business.Show genuine care for local issues; build authentic community connections. Use Studio or Facility Signage Ensure clear signage if you have your own space.Leverage visibility even if in a shared/community space (car magnets if signage is limited). Distribute Flyers and Posters (Strategically) Place posters and flyers strategically at locations your target audience frequently visits. Give Talks or Workshops at Relevant Local Groups Offer free educational talks or workshops to mother's groups, daycares, community groups. Enter Local Awards and Recognition Nominate yourself or your business for local business awards, community awards, or similar recognitions. Online Profile Building Strategies: Build a Strong and Clear Digital Presence Maintain a clear, consistent presence online (website, social profiles).Ensure it’s immediately clear who you are, who you serve, and your USP. Create Valuable, Authentic Content Consistently create content aligned to your niche.Focus on authentic, relatable, observational humour, or real-life struggles relevant to your audience. Engage in Community Facebook Groups Be an active, helpful, genuine contributor in local community groups.Rarely, if ever, directly promote your business; instead, participate as a community member. Leverage Client Testimonials and Word-of-Mouth on Social Media Encourage clients to mention you in online groups when relevant conversations occur.Actively thank or acknowledge these recommendations publicly. Create Facebook Events When hosting events or fundraisers, create Facebook events and encourage clients to share. Have a Cheerleader Group (Micro-influencers) Set up a group (e.g., Messenger or WhatsApp) of loyal clients who can promote and share key posts.Sparingly use them to amplify important social media content. Create Locally Relevant Guides or Articles Write articles or guides (e.g., “Pram-Friendly Walks in Bayswater,” “Family-Friendly Bushwalks”).Share these resources widely online, tagging councils and local groups. Regularly Perform the “Google Test” Regularly Google yourself and your business to ensure your online presence aligns with your desired personal and business brand.Make sure top results reflect positively, demonstrating active community involvement, quality content, and clear branding. If you enjoyed this episode, you’ll also enjoy the following, they’re some of my most popular articles and podcasts on topics similar to this one: Episode 55: The 19 ways to get more gym clients (podcast | article).Episode 54: How his referral ...
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    57 分
  • 65: Hyrox: Answer these 6 questions before adding it to your gym.

    65: Hyrox: Answer these 6 questions before adding it to your gym.
    2025/03/04
    In this episode I explore whether gym owners should add Hyrox training to their fitness business, by unpacking six key questions to help decide if it’s the right strategic fit. 6 things you’ll learn in this episode How to assess whether Hyrox actually solves a meaningful problem for your specific target market.Why understanding your gym’s USP is critical before adding new programs like Hyrox.How offering too many services can dilute your positioning and weaken your brand.The importance of being either 10 times better or meaningfully different when competing in crowded fitness trends.How to spot hidden opportunities by zigging when other gyms are zagging.The risks of aligning your gym’s brand with external brands like Hyrox, and how that can impact your reputation long-term. TRANSCRIPTION: Gym owners are always looking for the next big thing. That thing that can add a couple of zeros to the bottom line of their bank statements. So when Hyrox came along, a lot of gym owners saw dollar signs. Here was a global fitness movement that has captured the attention of both recreational exercisers and pro athletes. If you’ve been living under a rock, Hyrox is basically a cross between a fun run for people who get bored easily, an obstacle course race for people who don’t like getting mud in their hair, and a CrossFit competition for people who can’t walk on their hands. This is a movement that is expected to reach almost 500,000 participants this year, across 85 events in 26 countries. There are around 5,000 affiliated gyms worldwide. For gym owners, the barrier to entry is really low. Most, if not all gyms already have all the equipment needed to offer their clients and members the Hyrox experience. The initial financial outlay is virtually non existent. But here’s an interesting observation. If you look at a map of Hyrox Gyms, a lot of the 5,000 gyms listed as offering Hyrox are actually CrossFit Gyms, F45s, or other existing ‘functional fitness’ businesses. With astronomical growth numbers, and this low barrier to entry, it almost seems like a no-brainer that you should consider adding Hyrox training to your service offerings. But there’s a pattern that repeats time and time again in businesses that are easy to start. Because people don’t have to work hard or invest heavily to set them up, and because the hurdles to clear are so low, there’s very little filtering. There’s nothing to keep out and protect the people who maybe aren’t cut out to run a business like that. And that means everyone gets to play. And things start to get pretty crowded. It’s like the PT industry. It’s getting easier and easier to become a qualified PT. And the rates of people leaving the industry are getting higher and higher. I’ve spoken about ways to pivot your fitness business before, in episode 48 of The Business of Fitness Podcast, 9 ways to pivot your fitness business to earn more (read the article here). So it got me thinking, is there a filter we can apply to Hyrox to help you decide whether it’s a smart business move for you? So before jumping aboard the Hyrox train, there are the six questions you should be able to answer ‘yes’ to. Let’s run through them and unpack each one. Question 1: Does Hyrox solve a problem your avatar has better than the solution you’re already providing? Every single successful business on earth solves a problem. Coca Cola solves thirst. Disney solves boredom. Amazon solves lack of time to shop. And each of these businesses has a very clearly defined avatar who they solve this problem for. And your business should too. Without thinking about it, you should be able to clearly and easily complete the sentence ‘My business helps [type of person you help] to [problem you solve]. For example. My business helps over 60s build stronger bones. My business helps isolated mums build healthy social connections. My business helps skinny blokes build bigger muscles. If you can’t complete this sentence for your business, you’ve got a bigger problem than whether or not to introduce Hyrox. Start by working out who you’re for and how you help them. The type of person you target is called your avatar, and how you solve their problem is called your value proposition. But let’s say you can complete the sentence. You know who you’re for, and the problem you solve for them. And this brings us back to the first question you need to be able to answer ‘yes’ to, ‘does Hyrox solve a problem your avatar has better than the solution you’re already providing?’. Dumping your current avatar and disregarding their needs isn’t a smart business move. It’s like McDonalds deciding to stop selling burgers to their loyal clientele of convenience-chasing Big Mac lovers, and instead switching to pizza. Their customers simply don’t want pizza. It doesn’t solve their problem. You shouldn’t switch to Hyrox because it’s trending, you should switch because it’s ...
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    31 分

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