The Business of Marketing

著者： Advertising Week
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  • サマリー

  • Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
    Copyright © 2024 Demand Exchange and Advertising Week
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あらすじ・解説

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
Copyright © 2024 Demand Exchange and Advertising Week
マネジメント マーケティング 経済学
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エピソード
  • Aisling Conlon, International Trade Director, UK Advertising

    Aisling Conlon, International Trade Director, UK Advertising
    2025/01/15
    Aisling Conlon, International Trade Director for UK Advertising, discusses her unique role in promoting UK advertising globally, especially in the US market. She highlights the impact of UK advertising exports, VIP networking events, and partnerships, such as with Advertising Week New York, aimed at fostering industry connections and expanding international opportunities for UK businesses.
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    26 分
  • Dana Bodine, VP of Marketing, Trustpilot

    Dana Bodine, VP of Marketing, Trustpilot
    2025/01/14
    Dana Bodine, VP of Marketing at Trustpilot, discussed the company’s mission to foster trust through authentic reviews, focusing on industries with high consumer lifetime value like FinTech in the U.S. She highlighted Trustpilot’s efforts to combat fake reviews, its AI-driven fraud detection, and data-backed ROI on customer engagement. Bodine emphasized human-centric marketing and the synergy […]
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    38 分
  • Damon Reeve, CEO, Ozone

    Damon Reeve, CEO, Ozone
    2024/12/04
    Damon Reeve, CEO of Ozone, discussed Ozone’s role as a programmatic advertising platform formed by major UK publishers to help them compete with larger platforms. He highlighted Ozone’s technological investments, focus on “premium web” content, and its recent expansion into the U.S. Reeve also addressed industry challenges, including audience targeting, media fragmentation, and regulatory issues.
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    26 分
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