In this episode, we talk with Antony Stewart, the Digital Fitness Director for Johnson Health Tech. With a wealth of experience from his time at prestigious brands like David Lloyd, Virgin Active, and Third Space gyms, Antony shares invaluable insights into what separates the good from the great in the realm of personal training.

The conversation kicked off by exploring Antony's fundamental lessons learned throughout his career that he believes all PTs should embrace, emphasising the importance of sowing seeds of inspiration weather inside or outside the gym, the importance of nurturing human connections, embracing organisational systems, and maintaining an unwaveringly positive outlook.

Delving deeper, we dove into the realm of digital content creation, dissecting what constitutes exceptional content and how personal trainers can craft compelling material even with limited resources. Antony shares invaluable insights on leveraging digital platforms effectively to engage and empower clients, offering practical tips for maximising impact on a basic budget.

Whether you're a seasoned fitness professional or aspiring to enter the industry, join us as we unpack the secrets to thriving in the ever-evolving landscape of personal training. Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk