This week on The Business of PT, we’re joined by the incredible Emma Barry!

Emma's a powerhouse in the fitness industry, having served as the Group Fitness Director for Les Mills, where she played a key role in taking the brand to America.

She’s also left her mark on Equinox and has become the go-to consultant and speaker for fitness businesses worldwide.

Plus, she’s the author of Building a Badass Boutique, a must-read for anyone in the fitness biz!

In our conversation, we dive deep into three crucial themes:

• Systems: How to align onboarding processes with your team’s unique styles for success.
• Brand:Why a brand is more than just a logo—it’s about how you make people feel.
• Scale:We tackle the big question—is scaling always the right move? And what does scaling really mean?

And of course, we couldn't wrap up without chatting about Emma's favorite topic, Tech!

We explore how personal trainers can embrace AI as a powerful tool to do more of what they love.

Don't miss this inspiring episode packed with insights and actionable advice for PTs looking to elevate their game!

Thanks to ⁠QUOOX⁠ for supporting this series of The Business of PT. Find out more how they can enable your superior personal service at QUOOX.com

#BusinessOfPT #FitnessIndustry #EmmaBarry #Podcast #AIinFitness #BrandBuilding

Music licenses...

Intro Music: In The Back Room by Blue Dot Sessions

Sponsor Music: Setting Up by Blue Dot Sessions