What do you want to be when you grow up?
With special guest: Tony Johal

Episode 14 of "The Business of Real Estate" podcast, hosted by Lynn Hoffmann and Eric Johnson, features a guest with a diverse background in real estate, Tony Johal covers everything from residential sales to commercial, brokerage ownership, and franchising.

He emphasizes the importance of understanding one's motivations for career changes and highlights the need for careful planning and reflection before making big decisions. Tony advises agents to only expand into team leadership or new ventures if they have an overflow of business. He also underscores the value of coaching, mentorship, and alignment with forward-thinking companies.

The episode offers insights into balancing personal sales with team management, the power of consistent branding, and the importance of tracking marketing efforts.

For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net

Unique Value Proposition

In Episode 13 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson discuss the importance of having a Unique Value Proposition (UVP) in the real estate industry. They emphasize that many realtors struggle to clearly define what makes them stand out. The key points covered include:

1. Defining Your UVP: Realtors need to understand what makes them unique and focus on their strengths rather than trying to appeal to everyone.

2. Standing Out: It’s important to go beyond standard offerings like high-quality photos or drone footage by providing exceptional service that truly differentiates you from competitors.

3. Consistent Communication: Regular, consistent communication and delivering on promises are vital for building trust and maintaining client relationships.

4. Feedback and Improvement: Asking clients for feedback helps in refining your UVP and improving your service.

5. Value in Teams: Team leaders and brokerages also need a clear UVP to attract and retain team members, ensuring everyone understands the value provided.

The episode concludes with a reminder to continuously refine and communicate your UVP to succeed in real estate.

For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net

Overcoming Objections

In this episode of "The Business of Real Estate" podcast, hosts Eric Johnson and Lynn Hoffmann dive into the topic of overcoming objections in the real estate industry.

They emphasize that objections should be seen as opportunities rather than roadblocks. Lynn introduces the "LIMBS" approach (Listen, Isolate, Mirror, Solve) for handling objections effectively, while Eric highlights the importance of isolating the objection to avoid a barrage of concerns from clients.

They discuss various strategies, including the importance of preparation, practicing responses, and understanding the underlying reasons behind client objections. The episode also touches on the value of empathy, maintaining a positive mindset, and the significance of clearly communicating the value proposition to clients. Both hosts agree that handling objections with confidence and skill is crucial to success in real estate.

For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net