We all have a money story — but are you aware of the beliefs that are shaping yours?

In this deeply personal solo episode of The Business of Thinking Big, I'm diving into a topic that touches every entrepreneur, especially us mama CEOs: money mindset.

I'm sharing how my own money beliefs were shaped growing up with two parents who saw money very differently — and how I've had to unlearn so many stories in order to grow a thriving, joyful business.

From common limiting beliefs to the hidden ways our upbringing shapes our financial reality, this episode is packed with reflective prompts and practical strategies to help you shift into abundance.

Whether you're making six figures or just starting out, there's always room to grow — and it starts with the way you think about money.

In this episode, you'll discover:

• The top four sources that shape our money beliefs (spoiler: it's not just your parents!)
• How to identify and reframe limiting thoughts around wealth and success
• Practical exercises and affirmations to improve your money mindset, starting today

Timestamps:

0:34 – Lianne's personal money story

3:24 – What is money mindset, really?

6:00 – Where our money beliefs come from

12:00 – Common money blocks

22:30 – Empowering new money beliefs

31:00 – Tools to support your mindset shift

38:00 – Reflective questions and next steps

Links mentioned:

• Here are a few episodes I've recorded about money mindset:
• Money Mindset, A New Take: https://www.liannekim.com/blog/333
• The Importance of Money: https://www.liannekim.com/blog/281
• Up-level your Money Mindset: https://www.liannekim.com/blog/180

Mamas & Co. community: https://www.mamasandco.com/

—

Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

Let’s be honest… Instagram can feel like a full-time job. If you’re feeling overwhelmed by the never-ending content treadmill, you are not alone!

In this week’s episode of The Business of Thinking Big, I’m joined by social media expert and ManyChat consultant Lilly McCue to help you work smarter (not harder!) on Instagram. Together, we unpack what’s working right now to grow your reach and engagement, why link-in-bio isn’t cutting it anymore, and how automation tools like ManyChat can transform casual scrollers into paying clients—without you living in your DMs.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• The current best practices for Instagram growth—what’s working NOW
• Why relying on “link in bio” is costing you conversions
• How ManyChat creates one-to-one connections that scale
• Why small business owners need simple funnels (not salesy scripts!)
• How to start list-building through social without burnout

Timestamps:‌ ‌

0:33 Meet Lilly McCue

3:50 Why Instagram still matters

6:25 What is ManyChat and how it works

10:05 Real-life use cases for lead magnets

13:00 Funnel writing if you hate copywriting

18:10 Reels, engagement, and video content

24:00 Strategic vs performative social media

30:50 Quality over quantity approach

33:20 Content batching tips

34:50 Simplifying and starting where you are

Links mentioned:

• Lilly's website: https://chatbotsocial.co/
• Lilly's mom, Amber: https://ambermccue.com/
• ManyChat: https://manychat.com/
• Vanja Moves: https://www.instagram.com/vanja.moves/?hl=en
• Adley: https://www.instagram.com/adley/

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

—

Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

Do you set ambitious New Year's goals only to feel overwhelmed and abandon them by spring? The problem isn't your commitment—it's that annual goals are too big and abstract to maintain momentum.

I break down why quarterly goal-setting is the game-changer your business has been waiting for. When we shift from 365-day marathons to focused 90-day sprints, everything changes.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• Why our brains are wired for shorter goal cycles
• The four types of seasonal goals that create balance: revenue, non-revenue business, personal, and family
• How to choose one most important goal per category
• The "finish line mindset" that helps you push through when motivation wanes
• Why celebrating small progress catalyzes bigger achievements
• How to set up consistent revenue during "lighter" seasons

Timestamps:‌ ‌

6:00 The problem with annual goal-setting

8:20 How quarterly goals align with natural rhythms

12:00 Why too many goals = failure

16:47 The four types of seasonal goals framework

17:48 Revenue goals year-round

21:00 Non-revenue business goals

25:10 Personal goals aren't selfish

27:36 Family goals for connection

34:24 Three tips for better goal-setting

35:18 The "finish line mindset"

Links mentioned:

• Check out my group coaching program, A-Players: https://www.mamasandco.com/coaching
• Episode: Finish-Line Mindset: https://www.liannekim.com/blog/228
• Episode: The Art of Receiving: https://www.liannekim.com/blog/191

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

—

Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

What if believing in yourself was the difference between thriving and just surviving as a creative entrepreneur?

In this episode, I sit down with Charlene Dinger, founder and creative director of Kinisi Kids, to explore the mindset shifts that transform creative businesses from struggling to thriving. Charlene's journey from competitive dance burnout to building a joyful, profitable business in less than a year proves that when we change our beliefs about what's possible, everything changes.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• Why the "starving artist" mentality keeps creatives stuck in underearning cycles
• How to leverage your warm network to land major contracts without feeling salesy
• The mindset shift that transforms rejection into momentum
• Why multiple revenue streams in your zone of genius create stability
• How to define success on your own terms
• The strategy that keeps you top-of-mind with potential clients

Timestamps:‌ ‌

1:45 From competitive dance to burnout

12:44 Breaking the "starving artist" trap

16:55 Building multiple revenue streams in your zone

25:32 The 90-day goal that changed everything

26:00 How to leverage your warm network

30:18 Dealing with discouragement

34:04 Patience and persistence for lasting success

40:00 Redefining success: harmony over hustle

Links mentioned:

• Charlene’s website: https://www.kinisikids.com/
• Kinisikids on IG: https://www.instagram.com/kinisikids/
• Charlene’s personal IG: https://www.instagram.com/charlenedinger/?hl=en

Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

—

Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

Feeling burnt out and drained in your business? Not sure what truly lights you up anymore? You're not alone, and more importantly — you don't have to stay stuck there.

In this powerful follow-up episode, I'm diving deep into the practical strategies that will help you rediscover joy in your entrepreneurial journey. This isn't about toxic positivity or pretending everything is fine — it's about giving yourself permission to explore, create, and experience genuine fulfillment in the work you're building.

After more than a decade of coaching women entrepreneurs, I've learned that joy isn't something you earn after you "make it." Joy is the fuel that gets you there. And if you're feeling like you're just going through the motions or chasing someone else's definition of success, this episode is your wake-up call.

In this episode, you’ll discover:

• Why giving yourself permission to explore new ideas (without implementing them all) can reignite your passion
• The "one or two rule" for pursuing new opportunities without burning out
• How to identify and eliminate the "shoulds" that are draining your energy
• My personal story of recognizing I was the bottleneck in my own business — and how I fixed it
• The question that reveals where your biggest frustrations hold the most potential for joy
• Why delaying joy until you "achieve more" is keeping you stuck
• How to build micro-doses of joy into your daily routine right now

Timestamps:

• 00:00 Permission to explore new ideas without pressure
• 01:00 The danger of chasing too many shiny objects at once
• 02:00 Making space for joy-driven projects (even free ones!)
• 03:00 Avoiding the "shoulds" that drain your energy
• 05:00 Recognizing when others' agendas are influencing your choices
• 06:00 Where are your bottlenecks? Journaling prompts for clarity
• 10:00 The "Oh God, not this again" indicator for finding joy opportunities
• 13:00 Building micro-doses of joy into your routine
• 15:00 Finding people who are living joyfully (and learning from them)
• 16:00 Building a Joyful Business book recommendation

Links mentioned

• Be sure to listen to Part 1 of this conversation before this epsiode: https://www.liannekim.com/blog/349
• Check out my book, Building a Joyful Business: https://www.liannekim.com/book

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

—

Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

Feeling like your business has become a grind? Like you're drowning in grunt work and wondering if this entrepreneurial dream was all a mistake?

You're not alone, mama. Not even close.

After 10+ years of coaching female entrepreneurs, I still hear the same heartbreaking stories: "My business feels heavy," "I'm just going through the motions," "This isn't what I signed up for." And here's what I want you to know: feeling this way doesn't make you weak or ungrateful – it makes you human.

In this episode, I'm sharing why the entrepreneurial journey is designed to have peaks and valleys, and more importantly, how to find your way back to joy even when you're stuck in the thick of it. Because here's the truth: you don't have to choose between success and fulfillment. You can have both.

This is Part 1 of a deeper dive into reclaiming the joy in your business – not just the Instagram-worthy highlights, but the day-to-day satisfaction that comes from building something that truly lights you up.

In this episode, you'll discover:

• Why feeling burnt out and unfulfilled is actually a normal part of the entrepreneurial journey (and what it means for your growth)
• The real reason you're stuck doing grunt work instead of the meaningful work you started your business for
• My step-by-step framework for getting crystal clear on what a joyful business looks like for YOU
• How to identify the energy drains that are keeping you stuck in survival mode
• The tough love truth about why you're not going after what you say you want
• Real examples of entrepreneurs who made difficult decisions to reclaim their joy

Timestamps:

• 00:00 - Why entrepreneurship isn't meant to be one high after another
• 03:00 - Normalizing the lows and what they teach us
• 05:00 - Strategy #1: Getting clear on what joy looks like for you
• 11:00 - Strategy #2: Going after it relentlessly (without the 80-hour weeks)
• 16:00 - Strategy #3: Finding your Zone of Genius
• 20:00 - Strategy #4: Eliminating energy-draining clients
• 22:00 - Making tough decisions about team members
• 24:00 - Taking intentional action on what you discover

Links mentioned:

• Melanie Ziltener episode: https://www.liannekim.com/blog/286
• Don't forget to listen to Part 2 of this episode (once live ;) https://www.liannekim.com/blog/350

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

—

Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

What if prioritizing your wellness didn’t require hours at the gym or fancy equipment? What if it could start with just... getting up off the floor?

This week on The Business of Thinking Big, I’m joined by the incredible Juliet Starrett — lawyer, bestselling author, co-founder of The Ready State, and accidental entrepreneur — for a powerfully real conversation about health, movement, and sustainable wellness for busy women.

We dive into Juliet’s journey from high-powered lawyer to parking-lot CrossFit gym owner to health thought leader, and how she built a business (and life) around solving real problems for real people — starting with helping us move more and hurt less.

If you’re a mompreneur with big dreams and little time, this one is a must-listen 💛

In this episode, you’ll discover:

• Why movement isn’t about gym time (and what to do instead)
• How to use the “8-8-180 Rule” to boost your longevity and energy
• Juliet’s “never do nothing” mindset shift to get consistent
• How her business grew from backyard workouts to a bestselling brand
• Why your wellness creates the capacity to lead, grow, and thrive

🕒 Timestamps:

• 00:00 Meeting Juliet Starrett
• 04:00 The Ready State mission
• 06:00 The "Built to Move" philosophy
• 07:45 Accidental entrepreneurs
• 11:00 Starting a fitness business from a shipping container
• 14:00 Finding opportunities as entrepreneurs
• 16:00 The side hustle approach to starting a business
• 20:00 Why female entrepreneurs need to prioritize wellness
• 23:00 Mental clarity from physical movement 26:00 The "eights" system for wellness
• 29:00 Rest is the next best thing to sleep
• 30:30 Walking 8,000 steps daily (and why it works!)
• 31:00 The shocking outdoor time statistics
• 32:30 Sitting on the floor for 30 minutes daily
• 36:00 "Never do nothing" mantra
• 40:00 Breaking free from 80s/90s fitness conditioning
• 42:30 The 70% rule for consistency
• 47:00 Control what you can control

Links mentioned:

• Crossfit: https://www.crossfit.com/
• https://www.garmin.com/en-CA/
• Her website: https://thereadystate.com/starrett-system/
• Her book: https://thereadystate.com/product/built-to-move/

—

Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

Let’s talk about money — with compassion, clarity, and zero judgment.

In this solo episode, I’m breaking down one of the most common struggles I see with women entrepreneurs (especially mamas just starting out): not feeling confident or organized when it comes to the money side of your business. Whether you’re not making money yet, not tracking your income, or not paying yourself — this episode is here to help you shift from shame to empowerment.

After more than a decade of coaching women entrepreneurs, I’ve noticed that financial clarity and confidence aren’t built overnight — but they are learnable. You don’t need to be a numbers nerd or love spreadsheets. You just need to start.

So if you’ve ever said, “I’m just not good with money” — grab a notebook, tune in, and let’s change that narrative together. 💛

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• The 5 most common types of money shame — and how to overcome each one
• Why tracking your income and expenses (even for 15 minutes a week!) is a game-changer
• The first step to paying yourself a salary — even if it’s small to start
• The one question you must ask to shift your financial mindset
• How to move from financial fear into empowered decision-making

Timestamps:‌ ‌

• 04:00 – Money shame #1: Not making enough money
• 15:00 – Money shame #2: “I’m just not good with money”
• 24:00 – Money shame #3: Overspending or unclear spending
• 27:00 – Money shame #4: Not paying yourself
• 35:00 – Money shame #5: Not being on top of your taxes

Links mentioned:

• Building a Joyful Business: https://www.liannekim.com/book
• Making Bank book: https://www.amazon.ca/Making-Bank-Money-Skills-Real/dp/1443469815

—

Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com