In this episode of The Catalog Cult, host Dan Pantelo is joined by Nik Sharma (Sharma Brands) to break down the 2025 State of Catalog Ads Report.

Together, they analyze data from over $174 million in ad spend and $2 billion in revenue to reveal why catalog ads are now the backbone of eCommerce growth.

They cover the explosive rise of enriched catalogs, the emergence of product-level video (PLV), AI-powered feed optimization, and the growing multi-platform push beyond Meta.

Whether you're a brand marketer or performance media buyer, this episode is your guide to mastering catalog ads and scaling profitably in 2025.

Welcome back to Catalog Cult, the podcast where we unlock the secrets of catalog advertising and dynamic ad strategies. In this episode, Dan Pantelo, Founder & CEO of Marpipe, dives deep into how creative design can transform your DPA (Dynamic Product Ads) from a “set-it-and-forget-it” afterthought into a major performance driver.

What you’ll learn:

• Why creative is essential for unlocking the full potential of your catalog ads
• Real examples of design elements that boost performance
• How feed categorization drives relevance and conversions
• Why continuous testing is the key to scaling

Whether you’re a performance marketer or brand-side leader, this episode breaks down the practical steps to elevate your DPA strategy—and get more ROI from the impressions you’re already paying for.

Subscribe to the Catalog Cult newsletter for more DPA insights: https://www.marpipe.com/newsletter-sign-up-page

In this special episode of The Catalog Cult, host Dan Pantelo welcomes Facebook Top 100 Advertiser Charlie Tichenor to dive deep into the world of Dynamic Product Ads (DPA). Known for his expertise in turning Facebook ads into a “money printer,” Charlie shares invaluable insights for maximizing the power of catalog ads in 2025.

This episode is packed with actionable strategies for ecommerce brands of all sizes. From breaking down the basics of DPA to advanced techniques for scaling and optimizing campaigns, Dan and Charlie cover it all:

• Beginner Tips: Setting up DPA campaigns with the right audiences and catalogs to steal sales from competitors and close deals with ease.
• Intermediate Strategies: Curating product feeds into categories like bestsellers, high AOV items, or low CAC products to achieve specific business objectives.
• Expert Moves: Leveraging custom labels, offline conversion events, and new Meta features like Video DPA to refine targeting, improve margins, and drive profitability.

Plus, they discuss how to weaponize catalog ads for goals like reducing return rates, clearing inventory, or improving LTV, while keeping your ad account running like a well-oiled machine.

Whether you’re new to catalog ads or an expert looking for advanced techniques, this episode is full of gems that will transform how you approach DPA.

Connect with Charlie Tichenor:

• LinkedIn: https://www.linkedin.com/in/charleytichenoriv/
• X: https://x.com/ctthedisrupter

Connect with Dan Pantelo:

• LinkedIn: https://www.linkedin.com/in/danpantelo/
• X: https://x.com/danpantelo

For more insights and tools to level up your catalog ads, visit Marpipe.com.

If you’re ready to unlock the full potential of catalog ads, subscribe to The Catalog Cult newsletter for tips, strategies, and industry insights: https://www.marpipe.com/newsletter-sign-up-page.