Social Media? Social Selling? Are they the same? Does one contribute or conflict with the other?

In this series finale we get to spend some time with Lena Weber-Reed, a social media strategist, and a firm believer in the potential for social media to help generate demand and leads in a B2B environment.

Right now, social media and social selling are hot topics in the IT eco-system, with most end-to-end resellers and MSPs feeling that they are not quite where they should be on this point. I feel like telling them that they're not alone. Indeed, it's likely that we all feel that we could be doing more, or doing better with our social media efforts. Or is it just me...?

Anyway, in this conversation, Lena sheds some light on how social media in general, and LinkedIn in particular, can be effectively used to build brand, establish credibility in your market, and drive revenues. One or two useful ideas or recommendations is sometimes all we need to transform our results - and hopefully, you'll find some in this podcast.

I first came across Neill Murphy on LinkedIn - where else you might ask... His LinkedIn posts just jumped off the page (sorry.... screen) and captured his knowledge and his enthusiasm for social selling.

Neill has over a decade of experience working in the world of on-line marketing and demand generation, and in this conversation we get some insights into how social selling in general, and LinkedIn in particular can be used to raise awareness, establish business capability, personal credibility, and generate demand.

As the world of work has shifted on-line and changed so dramatically since lockdown, many customers and prospects are now even harder to access and influence than ever before. As such, the use of LinkedIn as a social media marketing and communication platform is now key to many sellers and their organizations.

In this episode, Neill shines a light on some of the changes that have taken place - and presents some solutions for those in search of social selling success.

Shortly after the announcement of Advania's acquisition of Servium, we were joined by Colin Brown (Board Member for Advania Group). In our conversation, Colin tells of the background to the deal itself, and paints a picture of the potential for for newly enlarged Advania UK company. Additionally, Colin gives some sage advice on people entering the IT eco-system as of 2024.