In this insightful episode of The Coaching Edge Podcast, hosts Erwin de Grave and Steve Jeffs sit down with Cindy Schulson, founder of Marketing From Within, to explore how coaches can break through the noise and build lasting client relationships in an oversaturated market. Cindy shares her deeply human approach to marketing—what she calls "Marketing with Heart instead of Hype"—and reveals the rising importance of clarity, consistency, and authenticity in an era of what she calls a "trust gap" in the coaching industry.

Cindy explains the power of teaching your client journey in your marketing, and how real connection, not polished perfection, is the key to building credibility. She emphasizes the need for transparency, niche specificity, and aligning your unique value with the right clients at the right time. The conversation covers the dangers of fluff marketing, the responsible use of AI, and how coaches can shift from generic sales tactics to thought leadership that truly resonates.

This episode is a must-listen for any coach seeking to attract aligned clients and build trust in a world full of noise. Cindy’s message is clear: it’s not about selling more—it’s about serving better.

Tune in and learn how to authentically position your message and build a coaching business grounded in integrity.

You can watch the full episode here: https://thecoachingedgepodcast.com/cindy-schulson-on-building-trust-through-marketing-with-heart/

In this powerful episode of The Coaching Edge Podcast, hosts Steve Jeffs and Erwin de Grave sit down with Supriya Sahai, an executive and career transition coach with a rich background in learning and development. Supriya shares how she’s cultivated a thriving coaching practice and business, serving executives—especially in family-owned businesses—across Dubai and Hong Kong.

What sets Supriya apart is her multifaceted, heart-led approach. She views coaching not as a standalone identity but as one tool among many in a broader transformational journey. Integrating modalities like CTI coaching, psychometric assessments, hypnotherapy, and family constellations, she customizes her work to meet client needs in real time.

She dives into gender dynamics in corporate coaching, noting how many women invest in coaching themselves, while men are often sponsored—highlighting a deeper cultural and systemic divide. Supriya reflects on the inner journey sparked by coaching others, exploring how embodiment, journaling, and pricing clarity helped her evolve personally and professionally.

Listeners will gain practical insight on creating value-based coaching packages, pricing with confidence, and stepping into entrepreneurship as a coach. Supriya’s closing message is a powerful reminder: lead with love, and the business will follow.

View full episode here: https://thecoachingedgepodcast.com/how-supriya-sahai-turned-coaching-into-a-purposeful-business-built-on-authenticity/

In this compelling episode of The Coaching Edge Podcast, hosts Erwin de Grave and Steve Jeffs sit down with Jennifer Britton — internationally recognized coach, author, and thought leader in group and team coaching. From her early days leading international teams via long-range radio to writing the world’s first book on group coaching, Jennifer shares her inspiring journey and lessons learned over 20 years as the founder of Potentials Realized.

The conversation explores the evolving landscape of coaching — from the rise of virtual facilitation to the power of co-leadership, relational dynamics, and creating human-centered spaces in a tech-driven world. Jennifer emphasizes how team and group coaching empower individuals, expand perspective, and foster collaboration across difference — something increasingly vital in today's complex, hybrid workplaces.

Listeners gain insight into why coaching is more essential than ever as a tool for transformation, not only for leaders but for entire organizations. She offers tips for coaches looking to step into group and team coaching, stresses the importance of co-coaching partnerships, and shares how small, consistent actions lay the foundation for long-term success.

Whether you're a coach, team leader, or organizational change agent, this episode is a masterclass in how coaching can spark innovation and human connection in uncertain times.

View full episode here: https://thecoachingedgepodcast.com/jennifer-britton-on-group-coaching-leadership-the-future-of-work/

In this episode of The Coaching Edge Podcast, hosts Steve Jeffs and Erwin de Grave welcome leadership coach Amal Saymeh for an insightful conversation on coaching, authenticity, and personal leadership. Amal shares her unique coaching philosophy, centered on the Arabic concept of Fitra—returning to one's innate state and full potential. She discusses her transition from chemistry to coaching, the importance of self-leadership, and how coaches can avoid the common pitfall of "squeezing the tea bag"—overextending themselves in service of others.

The conversation also explores the fine line between coaching and therapy, strategies for sustaining a coaching business, and the role of self-reflection in both personal and professional growth. Amal’s passion for guiding individuals toward their most authentic selves shines through in this engaging and thought-provoking discussion.

Join us as we dive deep into the art of coaching and leadership, uncovering valuable insights for coaches and clients alike.

View full episode here: https://thecoachingedgepodcast.com/reconnecting-with-authentic-leadership-a-conversation-with-amal-saymeh/

In this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave sit down with Martin Rüegg, a former business leader turned executive and team coach. With a background in engineering and IT leadership, Martin shares his unique transition from corporate leadership to coaching, emphasizing the importance of deep personal transformation.

The conversation explores key themes in leadership coaching, including the role of strong team connections, navigating leadership challenges, and managing coaching engagements in complex organizational settings. Martin provides insight into the fine balance between coaching and consulting, sharing how he integrates his industry expertise while maintaining a coach-like approach.

Additionally, Martin delves into the challenges of coaching within mergers and acquisitions, where cultural differences can create friction. He offers strategies for helping leaders facilitate smoother transitions and foster inclusive environments. The discussion also touches on the business side of coaching, highlighting the importance of structure, self-awareness, and collaboration with other coaches for success.

For coaches, business leaders, and those passionate about leadership development, this episode offers invaluable lessons on transformation, teamwork, and the power of conscious leadership.

View full episode here: https://thecoachingedgepodcast.com/from-engineering-to-executive-coaching-martin-rueggs-leadership-transformation/

In this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave welcome Tinus van der Merwe, a transformational coach with a wealth of experience in leadership development, coaching education, and organizational dynamics. Tinus shares his journey from industrial psychology to transformational coaching, emphasizing the importance of going beyond words to uncover deeper insights through subtle cues in body language and energy shifts.

The conversation dives into the complexities of coaching within organizations, exploring the ethical considerations, stakeholder dynamics, and the challenges of balancing client needs. Tinus also provides valuable advice for new and aspiring coaches, offering practical insights into developing a keen awareness of a client’s unspoken messages.

Throughout the episode, Tinus challenges common coaching myths, including the idea that coaching is about "helping" rather than guiding clients to their own realizations. He also discusses the significance of being fully present, building strong client relationships, and navigating the intersection of coaching, psychology, and consulting.

If you're interested in the evolving landscape of coaching, this episode is packed with thought-provoking insights and actionable wisdom.

View full episode here: https://thecoachingedgepodcast.com/unlocking-transformational-coaching-insights-from-tinus-van-der-merwe/

In this episode of The Coaching Edge Podcast, hosts Steve Jeffs and Erwin de Grave are joined by Lisa Gregory, a seasoned business owner and leadership coach, to discuss the intersection of business and coaching. Lisa shares her unique journey from corporate leadership into coaching, highlighting the crucial mindset shift coaches need to make from being practitioners to business owners.

She offers valuable insights on the importance of sales and marketing in building a sustainable coaching practice and provides practical tips on how coaches can confidently articulate their value. The conversation also explores leadership coaching, overcoming common blind spots, and strategies for scaling a coaching business.

Additionally, Lisa and Steve introduce their book, Stuck No More: Practical Self-Coaching for Everyday Problems, designed to help individuals get unstuck using simple, powerful tools. Whether you're an aspiring coach or a seasoned professional looking to grow your business, this episode is packed with actionable takeaways to help you succeed.

View full episode here: https://thecoachingedgepodcast.com/the-business-of-coaching-success-strategies-with-lisa-gregory/