Shane and Kyle talk about the difference between true innovation and simply following trends. They explore how to stay focused on what really drives results, rather than getting lost in the noise of new ideas. If you've been holding onto a big idea or struggling to make it happen, this episode gives you the motivation to get started and make those ideas count.

00:00 - The Role of Innovation in the Mortgage Industry

07:22 - Defining Innovation and Avoiding Mere Adoption

09:41 - The Importance of Effective Adoption and Execution

14:52 - The Benefits of Having a Team and Seeking Input

19:02 - Taking Action on Ideas and Joining the AI Sprint

Takeaways:

Innovation vs. Adoption: It’s easy to get caught up in chasing the latest trends, but it’s more effective to focus on adopting and refining what already works for your business. Not everything new is better; sometimes, it’s about making the existing strategies your own.

Execution Over Ideas: You might have a lot of great ideas, but if you’re not executing them, they’re not helping you. Set aside time for innovation, but make sure the bulk of your day is dedicated to putting proven strategies into action.

Use AI to Your Advantage: If you’re feeling stretched thin, consider leveraging AI tools. They can help you handle tasks more efficiently, even if you don’t have a big team behind you. AI isn’t just for tech giants; it’s something you can use to stay ahead.

Build a Support Network: Don’t try to do everything on your own. Having a group of peers or accountability partners can help you refine your strategies and keep you focused on what really matters.

Take Action Now: If there’s an idea or strategy you’ve been thinking about for a while, stop waiting and start doing. Whether it’s small steps or a bigger leap, the key is to begin.

Quotes:

"Innovation is a drug that has a diminishing return. Every time you use it, you have to do more to feel like you're getting the same return."

"If I'm using AI because I see my competitors using AI, I'm not really an innovator, I'm an adopter."

"Block out innovation time on your calendar, but also have adoption time for executing proven ideas."

"You can't always have conversations with yourself. You need others to help you refine your adoptions and innovations."


Show Links:
Community Platform: https://products.thecollectivecoaching.com/

Social Media:

Facebook - https://www.facebook.com/itsthecollectivecoachings/
YouTube - https://www.youtube.com/@TheCollectiveCoaching
LinkedIn – https://www.linkedin.com/company/collectivecoaching/
Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

Shane and Kyle tackle the challenge of balancing business and life, especially during those off-season times when things can get a little disjointed. They share real-world examples of how to maintain your rhythm, keep your brand visible, and stay productive, even when you're on vacation or dealing with life's unexpected turns. If you're looking to keep your momentum going, this episode is packed with valuable strategies.

03:20 - Navigating Seasonality in Life and Business

08:33 - Maintaining Balance and Generating Revenue During Off-Season

10:08 - Simplifying and Prioritizing Tasks in Different Seasons

13:59 - Consistent Communication with Referral Partners

15:29 - Active Presence on Social Media

17:16 - Effective Email and Inbox Management

Takeaways:

Understanding Seasonality in Your Business: It's crucial to recognize and navigate the different seasons in your business and life. Whether you're winding down from a busy period or gearing up for one, you need to stay consistent to avoid losing momentum.

Balancing Work and Vacation: Even when you're on vacation, it's important not to completely disconnect from your work. You can still enjoy your time off without letting your business suffer by staying engaged with a few key tasks.

Maintaining Non-Negotiable Habits: There are certain business activities you should never let slide, like staying in touch with your referral partners, keeping up your social media presence, and staying connected with your team. These habits keep your business running smoothly, even during off-seasons.

Using Technology and Delegation: Leveraging technology and delegating tasks like email management can make a huge difference. By setting up systems and using virtual assistants, you can ensure that nothing critical falls through the cracks, even when you're not fully plugged in.

Quotes:

"How you navigate the wind down of one season and stepping into another is the same regardless."

"You never take off in an industry where you only make when your brand, your actions, your efforts are consistently taking."

"When you're on the track and you've opted into that race, you can't stop running until you cross the finish line."

"Having more eyeballs on your inbox than just your own is such a powerful way to truly be able to step out and feel good."

"Every Friday, that was going out to 900 to a thousand referral partners or potential referral partners. I wanted them to be seeing my brand, my face every Friday."

Show Links:
Community Platform: https://products.thecollectivecoaching.com/

Social Media:

Facebook - https://www.facebook.com/itsthecollectivecoaching/
YouTube - https://www.youtube.com/@TheCollectiveCoaching
LinkedIn – https://www.linkedin.com/company/collectivecoaching/
Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

In this episode, we're tearing apart the sales process that separates top producers from the rest. We're breaking down the exact steps from lead contact to pre-approval, focusing on speed, education, and transparency - giving you the blueprint to dominate your market and scale your business.

03:11 - Personal Journey and Realization

06:37 - Taking Action and Booking Classes

08:29 - Six Ways to Educate

17:23 - Choosing Topics to Educate On

22:09 - The Power of Lead Generation Through Education

Takeaways:

Leverage Education for Lead Generation: Discover how leading with education can drive lead generation. By teaching what you know, you create opportunities to connect with potential clients.

Act on Your Ideas: Don't wait for the perfect moment to start. Schedule your classes or webinars now, even if you're not fully prepared. This forces you to take action and refine your process on the go.

Utilize Multiple Platforms: Use various platforms like Zoom, YouTube, and social media to educate your audience. Each platform offers unique opportunities to reach and engage with different segments of your market.

Collaborate and Network: Collaborate with others through webinars, podcasts, and guest speaking opportunities. This expands your reach and leverages the influence of others to grow your audience.

Quotes:

"Everybody is always looking for a new way to do lead generation. Everybody's always trying to figure out how do we get the wheels to turn? How do we get more opportunities in the door? How do we stay top of mind? How do we get in front of more people?"

"If you believe you're really good at what you do, you just need more people to know about you, then you need to go get on other people's things, other people's podcasts, other people's shows."

"Relational equity, are you building relational equity with people? And education is such an easy way to do that."

"You want them to see you as an educator and not just a bragger or a hardcore salesperson."

"If you want to get uncomfortable and start doing things that you've been unwilling to do, you better just start taking action instead of making a huge checklist of what you've got to do before you can do anything."

Show Links:
Community Platform: https://products.thecollectivecoaching.com/

Social Media:

Facebook - https://www.facebook.com/itsthecollectivecoaching/
YouTube - https://www.youtube.com/@TheCollectiveCoaching
LinkedIn – https://www.linkedin.com/company/collectivecoaching/
Instagram - https://www.instagram.com/thecollectivecoachingcommunity/