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In this very open and frank conversation, Christophe speaks about how color influences their projects, what are crucial elements for the success of their work and the difficulties they came across on their design journey and the challenge to innovate and pick projects that reflect their values. Connection, Rebellion, Artisan and Sensory, that is what Masquespacio is all about.

Christophe Penasse was born the 4th of March 1983 in a small city next to the capital of Belgium, Brussels. Since a very young age his mother taught him to be a saver. Something that motivates him to sell his old games on trail markets and to his friends. When he was 15 years old while he studied Commerce in his country, during holidays and his free time he started to work for Sony Pictures Home Entertainment in Brussels. Being music his passion, at the same time he started to buy and sell records online. After finishing his college studies he went to study marketing in Mechelen, next to Antwerp, while he continued to work during his free time at Sony giving a helping hand to the commercial and marketing department, without losing his passion for music. After schooling in marketing he worked a short time for the American Enterprise Federal Express before accomplishing his dream to go live in Spain, a country that he felt in love with because of its culture and way of living. In Spain the first 5 months he only dedicated to study Spanish and its culture, to later on being contracted as a customer manager for the German cash & carry Makro. After two years of work at the customers’ department he decided to start up design studio Masquespacio with his partner Ana Milena Hernández Palacios. At Masquespacio he is in charge of the marketing and commercial department, as well as being involved in the strategic part of the creative consultancy’s projects.

Masquespacio is an award winning creative consultancy created in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Combining the 2 disciplines of their founders, interior design and marketing, the Spanish design agency creates custom-made branding and interior projects through a unique approach that results in fresh and innovative concepts. In 2020 they won the EDIDA 2020 ‘Young Talent Award’ by the international network of Elle Decoration Magazine and in 2019 they have been awarded ‘Interior Designers of The Year’ by the Spanish edition of The New York Times’ T Magazine. Previously they also have been awarded with the ‘Massimo Dutti New Values’ award by Architectural Digest Spain and the ‘Wave of the Future’ award by Hospitality Design USA, next to a continued international recognition by media specialized in design, fashion and lifestyle trends. They have worked on projects in several countries like Norway, USA, France, Portugal, Germany, USA and Spain.

Actually they are working on several hotel and restaurant projects in Spain, Saudi Arabia, Colombia, Germany, Qatar, Singapore and Cambodia amongst others.

In 2019 they also created Mas Creations a new lifestyle brand that shows their most personal vision through a universe of textures, materials and colors represented in new furniture collections as well as interiors.

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There is a reason why I picked this title and you hear that when you listen to the conversation. Stefan is a true trend hunter who never stops searching for the new as his curiosity brings him to over 30 fairs a year. In this interview we talk about what is trending right now, what is coming and we wonder about what the future may bring when it comes to color and its application.

Stefan ”Trendstefan” Nilsson is one of Sweden’s and Scandinavia’s most influential trend experts. Constantly on foot, he visits fairs and world cities to scout the latest in design, lifestyle, sustainability, retail and hospitality. These insights are shared in various magazines and at seminars. Trendstefan also runs the design arena Designgalleriet, and is most visible on social media under @trendstefan. Swedish magazine Rum have listed Trendstefan as one of the most influential people in architecture and design in Sweden.

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Anna Starmer talked to TCA about her vision on the future of color being more value-based where homogenous colors have no place and we select colors that fit our values, that are beautiful and endure the test of time.

Anna Starmer has been guiding brand colour direction for over 25 years. Her colour library, client palettes and Luminary colour publications reveal the future thinking that will shape the future of colour and materials. She is a board member of the British Textile Colour Group, Intercolor and Interfilliere Salon de la Lingerie Paris. And sits on the colour futures panel for Dulux Paints.

Beyond her books, Anna works directly with brands and retailers, manufacturers, organisations and universities. She understands the technical language of colour, from materials for Dualit or Volvo, to colours for Triumph Lingerie to Ikea. Communicating and visualising colour for brands and manufacturers, Anna has developed colour libraries for clients, from Manolo Blahnik to Marks and Spencer.

Luminary Colour is the bi-annual publication and colour library, founded and created by Anna Starmer. The books and colour swatches are hand made in the UK to an exacting technical standard. Luminary has evolved organically from a future colour forecasting service with a 2-3 year ahead season, into a non-seasonal platform of inspiration and innovation; today we collaborate with botanical dyers, wild dye plant foragers, waste food pigments, waste material specialists and bio-colour innovators – featuring emerging colour swatches in every book.

Colour and material futures sit at the heart of our creative practice, yet beauty is so much deeper than surface level. Our stories have deep rooted connections to the origin of colour and long-term future intentions, way beyond a single season. Our work visualises a regenerative future, exploring a wiser, more intuitive ways of making and creating.

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With Zuzanna we talk about just everything that is strategic design thinking to how to get out of our comfort zone to color-matching in plastics, to being the only woman in the room and how businesses need to understand that their brand is made of people. And all that while being brutally honest.

Zuzanna started her career in 1998 at Philips Design and for years she contributed with SignalS of Change analyses to international visionary design projects. Then for almost 15 years she was involved in Design Management & Trends consultancy at a leading Dutch design consultancy Vanberlo (today part of Accenture Industry X.O). Since 2014 she has been a founding partner of 360Inspiration, working for clients from various industries, including many blue chips and market leaders. Zuzanna's core expertise areas include Up-Front Innovation, Industry’s Cross-fertilization, SignalS of Change and Strategic FutureS Thinking. Her research and consulting activities concentrate on 8 crucial industry fields: CE, DAP, Home, Healthcare, Mobility, FMCG/Retail, Urban and Finance. She works closely with CEOs and decision makers on strategic scenario’s development as well with R&Ds/in-house creative teams on specific projects. With almost 25 years of experience Zuzanna skillfully translates her knowledge into actionable innovative programs, using many of her own, self-developed tools. Simultaneously, she has been engaged in promotion of creative industry as Member of the Board and then Advisory Board member of Dutch Design Week as well in the international design education, as a lecturer at TU/e University in Eindhoven and at Parsons School of Design in New York. She is a co- founder of School of Form – a design academy in Poland.

Skalska has been a jury member at many prestigious design competitions like IF Design Awards and a keynote speaker at many recognized business conferences and economic summits. She is an active journalist and contributing editor to leading design and lifestyle magazines. In addition, together with her partners Greenhat Innovation and Blue Media/Autopay, she publishes an annual book - a comprehensive volume on SignalS of Change research.Her professional and public activity has been often recognized not only by the prestigious world’s design awards. In addition, in recent years she has been granted prestigious titles, such as one of the 50 most influential women of Eindhoven region, one of the strongest contributing expats in Eindhoven or one of the best professional speakers in Poland. Born in Warsaw, Poland, Zuzanna has been living in the Netherlands since 1992.

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It is always super fun to talk to fellow Dutchies. Lidi Bus talked about her journey as an artist, how she came about her inflatable design and their colorful combination but also about vulnerability and her quest to break free from average.

Born Dutch, Lidi designs and fabricates unique inflatable props and set pieces, definitely not modern art to be stared at in silence. Her creations are striking expressions of applied art aimed at fashion, interior design, product presentations, photo shoots and events. Inflatable items with specific dimensions and colors can be created on request. Break free from average is her motto and she certainly does.

Lidi Bus inflatables serve as an extension for storytellers to help them create eye-catching presentations. They resonate with creators who see value in an exceptional approach, and seek to stand out from the crowd. Exclusive, bold and unique. Lidi embraces extraordinary projects, far removed from the mundane, making a statement: average is simply not enough.

The very essence of her work is based on a mix of observation, gathering useful and interesting working materials as well as ongoing research into the technical details, including the inflation system and intricate details of finishing. It is from this playful approach that the rough ideas emerge and are then carefully filtered: from broad to narrow, making room for the true concept and final result.

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Xiaojing is the first person on the podcast to talk with an Asian perspective on color, design experience and CMF as she talks about the many differences between eastern and western consumer trends, preferences and color perceptions. As one of the most well-known CMF designers in China, Xiaojing will give her view on what is happening in the field and not just in China.

Xiaojing Huang is a renowned design strategist and trend expert, strategy director and partner of YANG DESIGN, chief editor of China Design Trends Report.

Winner of Red Dot Design Award, IDEA and Design For Asia Silver Award, Influential China Young by Linkedin. Chief editor of China Design Trends Report, which is by far the authoritative annual trend report for the Chinese market since 2013. The report has successfully forecasted well-selling Chinese design trends including gradient, purple, copper green and iridescence. She is curator of CMF TREND LAB, and design column writer of magazines including md. Invited speaker of many design events including TEDx, Color Marketing Group, NCS color forecast and Semiofest. Xiaojing studied in Guangzhou and Berlin from experience design expert.

As strategic director of YANG DESIGN, the forward-looking design consultancy in China, she has been leading the strategic team to build the CMF Lab and UX Lab , defining design strategy to realize business value for companies in different development stages. Her clients are leading brands including Boeing, BMW, GM, Nissan, Hyundai, Didi, Samsung, Microsoft, Huawei, BOSE, Haier, vivo, Schneider Electric, Unilever, Vanke, DuPont and 3M.

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In this podcast, Ghalia will talk about how she is creating a platform for the under-represented narratives in the design world in her region, the Middle East and how she is keen on breaking design stereotypes. How can color be used as a tool to surpass digital censorship so designers may speak up and communicate what they stand for?

Ghalia Elsrakbi is a design professional, researcher, and design educator. After obtaining her a Master's degree in Design at the Sandberg Institute, Gerrit Rietveld Academie in Amsterdam, she joined the post-academic interdisciplinary program " Design Negation" at Jan van Eyck Academy in Maastricht. Her research was dedicated to the investigation of populist politics from the perspective of design and theory.

In 2009, she co-founded with South African designer Lauren Alexander Foundland Collective, an art and design practice based between Cairo and Amsterdam. Foundland’s projects explore under-represented political and historical narratives by working with archives via art, design, writing, educational formats, video making, and storytelling. It aims to critically reflect upon what it means to produce politically engaged work from the position of non-Western artists working between Europe and the Middle East.

Ghalia is an Associate Professor of Practice in Design at the Graphic Design program at the American University in Cairo. She is a co-founder and the Artistic Director of Cairotronica, Electronic and New Media arts festival in Cairo.

Ghalia received a nomination and was a finalist for the Dutch Prix de Rome prize in 2015 and the Dutch Design Awards in 2016. She was awarded the Smithsonian Artist Research Fellowship in 2015/2016 for research in the Faris and Yamna Naff Arab American Collection at the Smithsonian's National Museum of American History in Washington DC.

Ghalia has lectured and exhibited widely in Europe, the United States, and the Middle East, including Centre Pompidou (FR), The Rotterdam International Film Festival(NL), ISPC (NYC), Ars Electronica, Linz (AT), IMPAKT Festival (NL), London Art Fair (UK), Beursschouwburg, Brussels, Fikra Design Biennial (UAE), Porto Design Biennial (PT), Amman Design week (JOR).

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Part of learning about color is understanding it's many facets and cultural meanings. Laura Tofts passionately shares her perspective on color from a southern African point of view, describing Zimbabwe's color symbolism across pattern, natural pigments and minerals. Her goal is to bring global color conversations to Africa and spread its traditions with the world.

Born 47 years ago in Zimbabwe to British immigrants, Laura grew up in the Capital City Harare and completed her High School education there. In 1996, after completing Tertiary studies in Linguistics and Tourism, Laura moved to Brighton, Sussex, UK and gained experience in various Restaurants and Hotels before landing a position at the American Express Head Office in the European Corporate Travel Department.

The Call of Africa was too much, and Laura returned to Zimbabwe in early 2000 and joined Avis Car Hire as The National Sales “Lady” .... Until political events in the country saw the rapid collapse of the tourism industry and a very depressed environment. At that point Laura decided it was time for a change and whilst working as a restaurant manager in a 5-star Restaurant in Harare, studied Accounting by night. Once qualified, Laura took up a role as Bookkeeper in a Paint Shop downtown ... and that’s when the Eureka moment happened, and the passion was ignited.

The following year Laura opened her first Paint Wholesale Warehouse in the Light Industry Area, where she is still based today... 23 years later! Needless to say, Laura Tofts has extensive experience and deep knowledge about coatings and colour design. She is the only NCS qualified colour trainer in Zimbabwe, training architects, interior designers and anyone with an interest in colour. During the last 13 years, she has extended her skillset by delving deeply into specialist finishes, such as cement, texture, wallpaper, and anything else that adds dimensions to a wall. She has earned Certification from The Institute of Concrete of South Africa, specialising in cement for construction. Laura owns The Showroom (recently re-branded from Artisan), a surface design company that supplies top-quality products and creates unique finishes for residential and commercial projects. The Showroom is Zimbabwe’s main distributor of Medal Paints, Cemcrete, Earthcote, Jaxoleum and Wallpaper Inn, Eijffinger, ORAC, among others.

Laura’s Instagram Page best summarises it all “Africa forever in my Soul, Colour all around me”.

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