This week on The Commerce Club podcast I’m joined by Rachel Cutler, a lead product designer specializing in user experience (UX) for e-commerce brands.

We discuss the critical role of UX in enhancing customer journeys, the importance of intentional design, and how to effectively navigate the challenges when building a highly converting e-commerce websites.

Rachel also does a deep dive into my brand new e-commerce website [www.timeisnotahealer.com](http://www.timeisnotahealer.com) and shares her feedback with me in this live analysis experience.

Connect with Rachel on LinkedIn here: https://www.linkedin.com/in/rachelacutler/

Rachel Cutler is a Lead Product Designer based in NYC. She specializes in creating user-centric experiences for e-commerce brands. She has worked with Instacart, Brita, Fellow Products, Coterie, and many more. She builds user experiences that are brand-focused to drive user engagement, and conversion rates, and develop ride-or-die loyal customers.

Her design rules are her tools to connect to the target audience in a meaningful way, to create an initial instinct about an inanimate object - a piece of furniture, water filter, coffee thermos, even a toothbrush. She loves creating moments that draw you in without making it the center of attention.

If you've enjoyed this episode please make sure to hit that subscribe button :)

Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

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LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram

In this episode of the Commerce Club podcast, I am joined by Rebecca Lazarou, founder of Laz the Plant Scientist.

Rebecca is a medicinal plant scientist, herbal expert, holistic therapist, and educator here to help you heal, she stocks herbal teas and remedies on her online store https://laztheplantscientist.com/.

Rebecca came to me in 2021 to work on the pricing for her products as she wanted to make sure she priced them appropriately to be able to sell wholesale in the future, and now we are back for a full circle moment to discuss her brand new wholesale strategy to add an additional revenue stream into her existing e-commerce business.

If you are looking to introduce a wholesale channel to your business this episode talks you through some key steps to take before you begin.

I have a course that goes into this in much more detail and provides all the templates mentioned in today's episodes which you can find out more about here: https://thecommerceclub.co/p/how-to-get-your-product-stocked-in-retailers

If you've enjoyed this episode please make sure to hit that subscribe button :)

Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram

If you’re running a Shopify or E-commerce business, you are going to want to watch this to learn how to use your data analytics to drive sales growth.

I’ve worked with some of the world's biggest luxury fashion brands, and one thing they all have in common is the use of key performance indicators such as conversion rates, traffic, average order value, and return customer rates in their future sales and marketing strategies.

By analyzing these metrics, e-commerce business owners can make better-informed decisions that lead to improved performance and increased sales.

Learn more about how to use the data in your e-commerce business here!

If you've enjoyed this episode please make sure to hit that subscribe button :)

Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram

I outgrew my ecommerce mentoring business in it’s original format… And I’ve seen it happen to so many of my ecommerce founder clients as well.

In this weeks episode I am chatting about how important it is for your business to work for you as a founder, and what steps you need to take if you realize suddenly it’s not…

If you've enjoyed this episode please make sure to hit that subscribe button :)

Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram

Feeling like you’re ecommerce business if failing? Here’s why 👇

Back in 2020, e-commerce was booming - so many of your businesses were probably born in this time, and thrived… for a while...

Fast forward to 2024, and the market we are in is VERY different. Customer shopping behavior has shifted, the ecomony has changes and getting your business seen is much harder…

This means what you were doing back then, is NOT going to continue working now - you can't keep running your business the way you did the past few years.

If you want to survive and thrive in this new market, TRUST ME it’s time to pivot!

Out with the old (things that are no longer working for you) and in with the new (getting really clear on your strategy and how to optimize your customer experience to ensure conversions)

I share my take on this and give advice on you can pivot your business in this episode.

If you've enjoyed this episode please make sure to hit that subscribe button :)

Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram

So many people think drop-shipping is going to be their “get rich quick” scheme - but can it ACTUALLY make you rich?

IMO NO…

Dropshipping is for sure a popular business model in the ecommerce world, that has a lot of benefits, but it is not a get rich quick scheme and actually you could end up losing more money than you make...

While dropshipping offers low risk and low barriers to entry, it is not a sustainable long-term plan if you don't build a brand around it.

Many people approach dropshipping as a way to make quick money by selling trending products without being passionate about what they're selling.

This leads to a crowded market, lack of customer loyalty, and poor customer experience.

However, dropshipping can be done well by building a brand, white labeling products, and utilizing platforms like Amazon FBA.

I share more of my personal opinions on dropshipping in today's episode.

If you've enjoyed this episode please make sure to hit that subscribe button :)

Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram

If your e-commerce conversion rate is less than 2% YOU ARE MISSING OPPORTUNITY TO SELL!

In this episode, I let you in on the most common reasons why why customers may not be converting on your e-commerce website - these are the challenges pretty much ALL of my clients face.

The main 3 reasons money is left on the table in an e-commerce business is because:

1. Website Merchandising Issues
2. Lack of a Sales Strategy
3. Confusing customer journey

I’ll be giving you solutions for all of these to help you improve your ecommerce conversion rates.

If you’re ready to get a bit more strategic about selling in your ecommerce business and converting more of your browsers in to buyers - get started with my convert more customers checklist, where I’ll give you 10 actions to take on your website in order to generate more sales. Download it here: https://itssophiebiggerstaff.myflodesk.com/conversionchecklist

If you've enjoyed this episode please make sure to hit that subscribe button :)

Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram

I always said I’d never start an E-Commerce business, but I lied…

Or atleast changed my mind.

In this episode I share my journey of launching my own ecommerce business Tinah, which is a mental wellbeing marketplace on a mission to change the narrative around mental health.

I fill you in on everything you might want to know from the inspiration behind the business, the challenges we’ve faced setting up, and the steps we took to bring the business to life.

If you’re looking to set up your own e-commerce business check out my FREE Start Your Ecommerce Business tool kit - a 30-day action plan for the first month of you launching your ecommerce business.

If you've enjoy this episode please make sure to hit that subscribe button:

And if you’re interested in learning more and supporting TINAH you can find us here:

www.timeisnotahealer.com

https://www.instagram.com/timeisnotahealer

https://www.tiktok.com/@timeisnotahealer

You can also find my online course I followed to set up my e-commerce business right here: https://thecommerceclub.co/p/the-e-commerce-launch-pad

If you've enjoyed this episode please make sure to hit that subscribe button :)

Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram