Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling.

Discover:

• How storytelling can strengthen your brand and foster community engagement
• The ways Agorapulse integrates storytelling into customer communication
• How AI supports Mike in brainstorming, creating story frameworks, and managing six podcasts
• The importance of choosing the right storytelling framework beyond just the hero's journey
• The fine line between automation and creativity, and how to avoid the pitfalls of over-reliance on AI
• Ways AI can help analyze and improve your storytelling by identifying missing elements
• Mike's current preferences for AI tools in copywriting (Claude) vs. research/strategy (ChatGPT)
• The evolution of AI language models to incorporate more reasoning and evaluation
• The critical role of well-crafted prompts in getting quality AI output for business and marketing use cases

Important links & mentions:

• The Social Media Hat thesocialmediahat.com/connect
• Mike on LinkedIn https://www.linkedin.com/in/mikeallton/
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you struggling to get found through your content? We dive into the art of effective content repurposing, exploring how it can transform your content strategy across search, email, and social media.

In a world where people search for information everywhere—from Google and Instagram to TikTok and generative AI tools—having a robust content strategy is more crucial than ever.

Join host Amy Woods to discuss the importance of search, email, and social media, and how they can help you effectively connect with your audience. Discover how you can turn your long-form content into valuable resources for your email subscribers and social media followers, ensuring you stay top-of-mind and drive meaningful engagement.

Find out:

• The importance of having content on your website and relevant social platforms
• Why email is essential for nurturing leads
• How social should complement your search and email strategies
• How to create pillar content (blogs, webinars, podcasts) that serves as a base for your content strategy
• Ways to break down long-form content into engaging email segments and social media posts
• How effective content repurposing can streamline your content creation process, saving time while maximizing reach

Important links & mentions:

• The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• Optimizing Content for AI: Effective Repurposing Tactics www.content10x.com/311
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing.

In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal into his latest book, Digital Threads, where he outlines a practical framework for businesses to implement big brand strategies on a budget. Discover how the SES framework—Search, Email, and Social Media—can transform your marketing approach and help you build meaningful relationships with your audience.

Find out:

• The six containers of digital marketing
• Strategies for search, email, and social media marketing - aka the SES Framework
• How to get the maximum ROI from social media

Important links & mentions:

• Digital Threads https://nealschaffer.com/free-preview-ebook-digital-threads/
• Neal on LinkedIn https://www.linkedin.com/in/nealschaffer/
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter