• The Content Byte

  • 著者： Rachel Smith
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The Content Byte

著者： Rachel Smith
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  • Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly bites of advice, tips and strategies for freelancers who make a living from using their words. We delve into our extensive contact books to bring special guests who share their stories of creating (and sustaining) successful freelance businesses.
    This content is copyright and the property of Rachel Smith and Lynne Testoni.
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Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly bites of advice, tips and strategies for freelancers who make a living from using their words. We delve into our extensive contact books to bring special guests who share their stories of creating (and sustaining) successful freelance businesses.
This content is copyright and the property of Rachel Smith and Lynne Testoni.
出世 就職活動 経済学
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エピソード
  • Dan Kaufman on the craft of writing and editing

    Dan Kaufman on the craft of writing and editing
    2025/04/13

    This week on the podcast, Rachel & Lynne are chatting with former journalist, now educator, writer and editor, Dan Kaufman, about something they all feel passionately about - the craft of writing and editing.

    We have a lot of feelings about this topic, as we chat about the essential skills freelance writers need, including:

    • the importance of mastering the basics of writing
    • the declining emphasis on subediting and what it means for journalism
    • the need for critical thinking, attention to detail, and self-editing
    • the use of AI in writing and why Dan hates it!
    Connect with Dan through his website: https://mediasurvival.com/ Dan's next public workshops are: Press release writing and media pitching on 6 May https://www.eventbrite.com.au/e/press-release-writing-and-media-pitching-course-live-half-day-webinar-tickets-1254147331429) Sub-editing and proofreading on 13 and 14 May (https://www.eventbrite.com.au/e/sub-editing-and-proofreading-short-course-webinar-over-two-half-days-tickets-1254191824509) Dan is offering an exclusive 15% discount code to his courses for podcast listeners with the code: contentbyte Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au
    Rachel's List www.rachelslist.com.au
    Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
    Episode edited by Marker Creative Co www.markercreative.co
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    51 分
  • Michal Eisik on building a kickass portfolio website (and avoiding common mistakes)

    Michal Eisik on building a kickass portfolio website (and avoiding common mistakes)
    2025/04/06

    This week Rachel and Lynne are chatting about freelancer websites with Michal Eisik, a copywriter and course creator who shares her expertise on creating effective websites and freelance portfolios.

    We discuss:

    • the importance of having a well-designed, easy-to-update website
    • the value of client testimonials, and how to manage clippings and case studies
    • website analytics and user behaviour
    • whether you should display pricing on your website
    • Michal also provides insights into different approaches to using your website for lead generation, along with a list of must-have tools for freelancers

    Whether you're a freelance writer, copywriter, or creative, this episode is packed with actionable advice to help you succeed.

    Connect with Michal at https://www.michaleisik.com/

    Find Rachel www.rachelsmith.com.au

    Find Lynne www.lynnetestoni.com

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    48 分
  • Josephine Barrett on a career as a screenwriter

    Josephine Barrett on a career as a screenwriter
    2025/03/30

    This week on the podcast, Rachel & Lynne are chatting with successful screenwriter Josephine Barrett. Josephine is an acclaimed novelist, teacher and script writer, writing and editing successful TV shows, series and movies.

    She talks about:

    • The difference between script writing and script editing
    • How Home & Away helped her refine her craft
    • How she secures regular work
    • How teaching writing inspires and helps her to be a better writer
    • How she makes a good living as a creative
    • How she organises her day and maintains a disciplined approach to her work

    Connect with Josephine via LinkedIn: https://www.linkedin.com/in/josephine-barrett-bb872a24/

    Find Rachel www.rachelsmith.com.au
    Find Lynne www.lynnetestoni.com
    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    30 分

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