Curtis and Lucas Nicotra (Sticks) went from zero views in Sydney to producing a feature film about Mr Beast's life. Along the way they built a habit of flying to the US uninvited, secretly writing and filming trailers about their favourite YouTubers, then surprising them with their own premiere. This is the story of how two brothers with no handbook built their way into the top 1% of creators.

I break down exactly how I have worked with creators like Yes Theory, Beta Squad, Creator Camp and Simon Squibb.

Imagine …
Your house was firebombed.
Your producer arrested.
All because you uploaded some YouTube videos.
This is the reality for FriendlyJordies
For years he has been breaking down Australia’s media monopoly.
Covering corruption, abuses of power, and war crimes.
Using his mix of comedy and skits, Jordan has captivated millions around the world.
So I sat down with him to ask:
Why he keeps going despite the constant threats?
How the media shapes how you see the world?
And how we can fight back against persistent propaganda?

In 2025, Max Klymenko was named TikTok Creator of the Year after growing his ‘Career Ladder’ series into a global phenomenon, racking up tens of billions of views while interviewing the most famous, fascinating and powerful people around the world.

So, while at a Creator Leaders retreat, we decided to put Max on the spot and ask what he’s learnt from chatting with thousands of people around the world ...

The United States forcing tourists to hand over their social media will cause cascading effects that will damage tourism, research and investment for decades to come ... here how.

The hidden reasons that lead to the downfall of Logan Paul and David Dobrik. What happened, why, and how we can make sure it never happens again ...

Everything wrong with Time's list of the top 100 creators—and my thoughts on who should have topped the list instead.

50 States in 50 Days: what happens when a creator couple sets off to find the coolest Airbnb in America—while rallying a global audience to donate millions to a good cause.