As designers, it’s easy to get stuck in a niche—whether it’s branding, illustration, or lettering—and feel like that’s all we can offer. But what if that skill was just a stepping stone to something even bigger? In this episode, I sit down with Adam Vicarel, a designer who started with hand lettering and expanded into branding, packaging, and large-scale murals. He shares how he embraced growth, landed bigger clients, and reframed his career along the way.

We’ll dive into the mindset shifts that help creatives break out of their niche, diversify their skills, and open up new opportunities—without feeling like they’re starting over. Adam shares practical advice on repositioning yourself, expanding your portfolio, and confidently evolving your creative career.

If you’ve ever felt stuck, unsure of how to grow, or hesitant to branch out, this conversation will give you the push you need. Tune in for actionable insights, real-world strategies, and the motivation to stop limiting yourself and start thinking bigger! 🎨🚀

#GraphicDesign #CreativeGrowth #FreelanceSuccess #DesignCareer

In our very first Portfolio Spotlight episode, we’re featuring Stephanie Louise, a talented designer who’s sharing an inside look at her creative journey and how she built her portfolio. We’ll explore her work, talk about the strategies she used to showcase her skills, and get her insights on navigating the design world.

https://stephanielouise.ca/

https://www.instagram.com/mild.side

Most designers don’t include case studies in their portfolios—and that’s a huge missed opportunity. A case study doesn’t just show your final design, it tells the story behind it: your process, strategy, and the impact of your work.

In this episode, I break down my Case Study Template, a step-by-step framework designed to help designers confidently showcase their projects in a way that attracts clients and job opportunities.

Then, we put it to the test! I sit down with designer and friend Tristan Rumery, who recently used the template to improve one of his website case studies. We go through the before and after, breaking down how he transformed his project presentation and what he learned along the way.

Finally, we share key advice for designers who want to use this template to its full advantage—so you can start building stronger, more persuasive case studies today.

If you’ve been struggling to present your work in a way that truly stands out, this episode is for you!

Case Study Template on Behance: https://shorturl.at/dH37z

Tristan on Instagram: https://shorturl.at/mFCwB