• E358: The Role of Branding in Business Transformation with Jackie Bebenroth
    2024/11/05
    Jackie Bebenroth, a seasoned branding expert with over 20 years in the industry, has guided more than 80 brands, helping leaders uncover and evolve their true purpose. She uses smart branding decisions to require a clear objective perspective untethered from limiting emotions and perceptions. That's why she's developed a set of ‘Poductive Distancing’ techniques that are designed to help leaders gain reliable insights and grow into the future with unwavering clarity and confidence.
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    25 分
  • E357: Using Books as a Credibility Tool to Win Clients with Michael DeLon
    2024/10/30
    Michael Delon serves business experts and thought leaders to help them create a book without writing a word. As a bestselling author and America’s foremost authority on credibility marketing, he teaches business owners how to establish and market their credibility to gain more clients. Through his company, Paperback Expert, he helps clients become bestselling authors and set up profitable podcasts, using credibility marketing strategies to drive referrals and grow their revenue.
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    28 分
  • E356: Gamifying Team Building: D&D as a Team-Building Tool with Asa Goldstein
    2024/10/22
    Asa Goldstein has spent a decade in the agency space as a brand strategist and creative director, facilitating teamwork through both client workshops and managing his own remote team. In his spare time, he’s developed a love for D&D—Dungeons & Dragons. It was only a matter of time before his worlds collided, revealing the opportunity to leverage his popular hobby to achieve real business results by turning everyday teams into fearless, adventuring parties. Now, harnessing his team-building wisdom, agency-specific insights, and a dash of friendly charisma, Asa is helping other agency leaders find the magic in the remote transition.
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    29 分
  • E355: Making the Web Inclusive: Accessibility and Compliance with Bet Hannon
    2024/10/09
    Bet Hannon is the CEO of Accessicart, an agency dedicated to helping e-commerce and high-traffic websites ensure they are accessible to users with disabilities and meet compliance with standards like the ADA and the European Accessibility Act. Accessicart specializes in testing, consulting, and reporting alongside existing website teams to level up skills and educate regarding compliance.
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    36 分
  • E354: From Competitors to Partners with Ronik Patel and Manish Dudharejia
    2024/10/04
    Manish Dudharejia is the wizard behind E2M. With over 15 years of experience in the digital agency space, he has worked closely with experts in technology, entrepreneurship, and digital marketing. E2M helps digital agencies solve bandwidth problems through strategic white-label services. Ronik Patel built the web agency JD Softtech in both Boston and Ahmedabad, India, and realized he wanted to help other agencies grow. He assembled a team of highly qualified website developers and designers and launched UnlimitedWP, a white-label WordPress partner for growing agencies, which has now been acquired by E2M.
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    48 分
  • E353: Beyond Lead Magnets: High-Value Strategies with Skip Wilson
    2024/09/24
    Skip Wilson began his career as a copywriter at 16 and has since become a pioneer in digital media. From shaping CNN’s special projects to leading iHeartMedia’s digital expansion, Skip has spent decades driving innovation in advertising. He is the founder of Draft Media Partners, where he champions innovation in advertising technology. His work has earned him accolades such as Most Intuitive Software Developer and Best Marketing Software Developer. Skip also hosts The Advertising Podcast, empowering marketers across the globe.
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    29 分
  • E352: Building Trust & Credibility in Agency Sales with Tom Martin
    2024/09/10
    Tom is a no-nonsense, straight-talking veteran of the sales and marketing industry with 30 years of experience. He’s the author of The Invisible Sale and is known for his love of stiff drinks, good debates, and his dedication to helping agencies grow strategically by turning conversations into customers.
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    28 分
  • E351: Optimizing Agency Growth with AI and Value-based Pricing with Richard Jaggs
    2024/08/28
    Richard Jaggs is the founder and managing director of Resolution Design, a creative marketing agency based in the southwest of England. Established in 2007, Resolution Design has grown to specialize in helping small and medium-sized businesses transform their marketing efforts. Richard is also the founder of subzapp, a web-based product designed to help agencies manage and scale client subscriptions.
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    28 分