• The Drum: CEO Matters

  • 著者： The Drum
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The Drum: CEO Matters

著者： The Drum
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  • Listen in on real leadership conversations, hosted by CEOs from global agencies across The Drum Network, and their guests. Expect focused, topical episodes with a rounded discussion of experiences, key learnings and advice for industry and agency leaders.

    Hosted on Acast. See acast.com/privacy for more information.
    The Drum
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あらすじ・解説

Listen in on real leadership conversations, hosted by CEOs from global agencies across The Drum Network, and their guests. Expect focused, topical episodes with a rounded discussion of experiences, key learnings and advice for industry and agency leaders.

Hosted on Acast. See acast.com/privacy for more information.
The Drum
マネジメント マーケティング 経済学
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エピソード
  • Navigating the transition to employee ownership

    Navigating the transition to employee ownership
    2024/02/14
    Discover the ins and outs of transitioning your agency to employee ownership, and the mindset shift required for innovation and creativity in design. Are flexibility and adaptability crucial for agencies? How do you prepare your leadership team and succession plans? What's the impact of a hybrid model? Dive into discussions on the EMI scheme, trust structures, and the importance of client relationships in the success of your transition.

    Hosted on Acast. See acast.com/privacy for more information.
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    40 分
  • What digital availability really means in B2B

    What digital availability really means in B2B
    2023/06/02

    B2B marketing is often centered around building sophisticated tech stacks to serve complex buyer journeys at scale. But has this been to the detriment of B2B brand building?


    We tackle the important topic of digital and mental availability in B2B and how B2B brands can get it right.


    The episode is hosted by Andrea Glenn, CEO, Ledger Bennett and joined by Tracy Swartzendruber, VP Marketing, Power Generation and Oil & Gas, GE Digital

    Miguel Gernaey, Independent Marketing Consultant.









    Hosted on Acast. See acast.com/privacy for more information.
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    36 分
  • Balancing head and heart in leadership

    Balancing head and heart in leadership
    2023/03/07
    Leading with empathy has the potential to yield significant results in business, but it’s often overlooked, underappreciated or imbalanced. In this episode, leaders draw on personal experiences to explore the intricate act of balancing head and heart in leadership, and how effectively leading by example can work wonders for agencies.

    Hosted on Acast. See acast.com/privacy for more information.
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    31 分

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