エピソード

  • TV streaming trends in 2022 unwrapped

    TV streaming trends in 2022 unwrapped
    2022/11/23
    Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits. 

    Hosted on Acast. See acast.com/privacy for more information.
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    41 分
  • From GamesMaster to Pimp My Ride, how brands can make good TV

    From GamesMaster to Pimp My Ride, how brands can make good TV
    2022/11/16
    Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.

    Hosted on Acast. See acast.com/privacy for more information.
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    43 分
  • Why Love Island is a match made in heaven for sponsors

    Why Love Island is a match made in heaven for sponsors
    2022/11/09
    Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.

    Hosted on Acast. See acast.com/privacy for more information.
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    51 分
  • Can attribution prove TV’s effectiveness? Channel 4 thinks so

    Can attribution prove TV’s effectiveness? Channel 4 thinks so
    2022/11/02
    Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models... 

    Hosted on Acast. See acast.com/privacy for more information.
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    27 分
  • One year later Sky reveals lessons from streaming TV Glass launch

    One year later Sky reveals lessons from streaming TV Glass launch
    2022/10/12
    When Sky launched its game-changing streaming TV Glass one year ago it had hoped its biggest-ever product marketing campaign would win the hearts and minds of TV lovers and set new expectations in the Pay TV space. The Drum caught up with Sunny Bhurji, Marketing Director at Sky to understand how the advertising efforts evolved as the organisation came to understand the product and the new category it was creating.

    Hosted on Acast. See acast.com/privacy for more information.
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    28 分
  • Can smart TV's answer audiences' discoverability woes? Samsung Ads thinks so

    Can smart TV's answer audiences' discoverability woes? Samsung Ads thinks so
    2022/10/05
    An explosion in ad-funded streamers is driving viewers to “decision paralysis”. Minai Bui, Samsung Ads’s director of product marketing thinks ad formats could help audiences discover content.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 分
  • Roku's director and international ad marketing and insights Laura Chaibi talks measurement

    Roku's director and international ad marketing and insights Laura Chaibi talks measurement
    2022/09/28
    Digital-first brands making their first foray into TV have lofty expectations about measurement. Laura Chaibi unpacks what need to be done to bring TV up to date with online 

    Hosted on Acast. See acast.com/privacy for more information.
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    28 分
  • Lego Masters shares the building blocks of branded entertainment

    Lego Masters shares the building blocks of branded entertainment
    2022/09/21
    Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain his learnings in branded content.

    Hosted on Acast. See acast.com/privacy for more information.
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    31 分