• The Eco-Marketing Podcast

  • 著者： Leslie Beckman
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The Eco-Marketing Podcast

著者： Leslie Beckman
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  • For marketers wanting to be more green! Rockin’ personalities from both marketing & sustainability professions discuss today’s big questions. These eco-marketing conversations provide a resource to help you drive more sustainable marketing. Warning: Not for the passive, prepare to activate! https://sisloff-intl.com/
    © 2024 The Eco-Marketing Podcast
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あらすじ・解説

For marketers wanting to be more green! Rockin’ personalities from both marketing & sustainability professions discuss today’s big questions. These eco-marketing conversations provide a resource to help you drive more sustainable marketing. Warning: Not for the passive, prepare to activate! https://sisloff-intl.com/
© 2024 The Eco-Marketing Podcast
マーケティング 経済学
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エピソード
  • Anti-Greenwashing Regulations

    Anti-Greenwashing Regulations
    2024/12/05

    New anti-greenwashing regulations are here—don’t be intimidated, be informed! Susan guides marketers to navigate the evolving rules, avoid misleading claims (even unintentional ones), and build trustworthy brands through transparency and credible sustainability practices.

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    31 分
  • Gaming for Good

    Gaming for Good
    2024/11/26

    At 3 billion players worldwide -- including hard-to-reach demographics— Gamers are more likely to care about climate issues than non-gamers. In this episode, Jude shares the untapped potential of gaming as a powerful, data-driven platform, for data collection, brand messaging and even real-world eco-project investing.

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    39 分
  • Getting Board Approval

    Getting Board Approval
    2024/10/22

    How do you get your Board 'on-board' with a sustainability campaign? It’s all about knowing your Swords & Shields. Andy shares practical insights on aligning sustainability campaigns with core business drivers, offering proven strategies to help you secure board (or any decision-maker's) approval.
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    34 分

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