Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the impact of Google’s latest core algorithm update on apartment marketing websites and how it can significantly affect search engine optimization (SEO) efforts, which are critical in driving traffic and leads.

In this episode, Kerry and Jimmy discuss how Google frequently refines its search algorithms and the effect on businesses that rely heavily on online visibility, including apartment communities. This podcast provides an in-depth analysis of how these changes are often misinterpreted by SEO firms and how maintaining the core components of search optimization will yield the best search engine rankings and keep you at the forefront of these changes.

Kerry and Jimmy’s Words of Wisdom: “Google’s focus on user-centric metrics, such as relevant quality content, user experience, and accessibility, demands a rethinking of old school SEO firm strategies of worthless keyword tracking and static content changes. Fueling your website and social media channels with captivating content and unifying it across multiple channels are the keys to the search kingdom.”

Resources: Relentlessly Expand Your Digital Footprint to Dominate Search