Join us in The Electrical Company Marketing Podcast as we explore Google’s Local Service Ads and how they can help you generate more calls and leads for your electrical business. Learn how to set up your account, optimize your profile, and manage leads effectively. We’ll also cover budgeting strategies, the importance of reviews, and tips for maintaining a high response rate. Don’t miss this guide to maximizing LSAs for your electrical company.

Join us in The Electrical Company Marketing Podcast as we discuss how email marketing can transform your business by re-engaging past customers, converting prospects, and delighting new clients. Learn how to leverage CRMs, create automated email sequences, and implement powerful campaigns that highlight your unique selling points (USPs). We’ll also explore how email marketing fits into the A-Z buying spectrum to keep customers loyal. Tune in for actionable tips to make email marketing a key driver of success for your electrical company.

Join us in this bonus episode of The Electrical Company Marketing Podcast as we highlight the key marketing takeaways from 2024 and discuss strategies to stay ahead in 2025. From navigating local search competition and rising ad costs to leveraging referrals and measurable marketing tactics, we provide actionable insights for electrical companies. Learn how to optimize your Google Ads and Local Service Ads accounts, embrace social media targeting, and enhance your marketing strategies to drive growth in the coming year.

Join us in this bonus episode of "The Electrical Company Marketing Podcast" as we delve into the full spectrum of marketing services that can lead to 300% growth in your electrical business. We'll discuss planning, unique selling points, AI chatbot training, and comprehensive website development. Learn about integrating measurable marketing techniques, optimizing SEO, and setting up effective ad campaigns. With insights on creating a powerful print marketing package and leveraging a custom CRM, this episode equips you with the tools to achieve substantial growth and market dominance.

Join us in "The Electrical Company Marketing Podcast" as we explore the magic of AI in electrical business marketing. We'll break down AI and machine learning, highlighting how these technologies can streamline operations and cut costs. From chatbots enhancing customer service to AI-driven content creation tools, this episode covers it all. Learn to optimize your SEO and social media campaigns with AI and get insights on implementing these technologies quickly. Tune in for expert advice on AI, practical learning tips, and answers to your most pressing questions. Elevate your marketing strategy with AI today!

In Episode 12 of "The Electrical Company Marketing Podcast," join Matt Law as he guides electrical business owners through the process of setting up a simple yet effective follow-up system for customers and prospects. Discover how automation and strategic communication can help you nurture relationships, retain customers, and attract new prospects.

Matt Law emphasizes the key elements of a successful follow-up system. Learn how automation extends beyond just emails, incorporating SMS messages, direct mail, and more to engage with your audience effectively. Discover the power of email autoresponders, utilizing tools to connect your CRM with other platforms seamlessly.

This episode also explores the importance of communicating your unique selling points to prospects, showcasing the value and benefits of your electrical services. Additionally, Matt Law shares strategies for fostering strong customer relationships, providing insights on how to effectively communicate with customers to help them stay loyal and become customers for life.

"The Electrical Company Marketing Podcast" equips electrical business owners with the knowledge and confidence to implement a streamlined follow-up system. By leveraging automation tools, email autoresponders, and strategic communication, you'll be able to build strong connections, retain customers, and attract new business.

In Episode 11 of "The Electrical Company Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for electrical companies. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your business operations.

Matt Law highlights the key elements of custom CRMs. Discover platforms that empower electrical business owners to create a CRM system that perfectly aligns with their unique needs. Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance customer interactions. This episode also emphasizes the versatility of a CRM for electrical companies. Learn how a custom CRM can be utilized for scheduling, keeping track of jobs, notes, and invoices, ensuring all aspects of your business operations are seamlessly managed in one centralized system.

"The Electrical Company Marketing Podcast" equips electrical business owners with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms and utilizing automation tools, you'll be able to enhance customer relationships, streamline workflows, and ultimately drive higher revenues for your business.

Join Matt Law in Episode 10 of "The Electrical Company Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your electrical company. Discover how to effectively use these incentives to attract new customers and increase your lead conversion rates.

Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer and how to instantly deliver it to prospects via email or social media, ensuring a seamless and engaging experience. Understand the importance of utilizing a secure database to store prospect information, enabling you to build a valuable customer base for future marketing efforts.

This episode also highlights the significance of offering something for free to prospects and the psychological impact it can have on their decision-making process. Matt Law explains how these free offers can serve as powerful lead magnets, capturing the attention and interest of potential customers.

"The Electrical Company Marketing Podcast" equips electrical business owners with the knowledge and confidence to increase leads through coupons and free offers. By incorporating the strategies discussed in this episode, you'll be able to optimize your lead generation efforts and foster customer relationships that drive long-term business growth.