You’re smart. Experienced. Highly qualified.

So why isn’t your education consulting business growing the way it should?

In Part 2 of this series, we’re uncovering one of the biggest blind spots I see: unclear, overly professional messaging.

As educators, we’re trained to inform. To explain. To provide all the details.

But in business? That instinct can actually hold you back.

In this episode, we’ll unpack:

• Why over-explaining weakens your authority
• How vague language confuses decision-makers
• The real reason your content isn’t converting
• And how to shift from “educator mode” to “CEO mode”

If you want more consistent contracts and clearer positioning, this is a must-listen.

Then grab your seat in the free masterclass: The Booked Out Consultant.

👉 Register for the free LIVE webinar, The Booked-Out Consultant to learn what actually builds authority, momentum, and consistent contracts:
www.jennkleiber.com/bookedout

IG: www.instagram.com/jenn_kleiber

In Part I of this two-part series, Jenn breaks down one of the most common—and costly—mistakes she sees capable education consultants making: trying to grow two businesses at the same time.

Selling directly to teachers while also building a consulting business for schools may feel logical, but these are two completely different business models. When focus is split, clarity suffers, authority weakens, and momentum stalls.

In this episode, Jenn covers:

• Why direct-to-consumer and education consulting require different strategies
• How split focus drains energy and slows traction
• The hidden ways mixed messaging weakens authority with decision-makers
• Why divided attention delays mastery and clouds your data
• How lack of focus prevents the compounding effect that drives booked-out consulting businesses

If this episode hits close to home, it’s likely because this mistake quietly holds back otherwise strong consultants.

👉 Register for the free evergreen webinar, The Booked-Out Consultant to learn what actually builds authority, momentum, and consistent contracts:
www.jennkleiber.com/bookedout

Be sure to tune in for Part II, where Jenn breaks down the second major mistake that often shows up alongside this one—and how fixing both changes everything.

IG: www.instagram.com/jenn_kleiber

Selling season is not the time to be building your backend — it’s the time to leverage it.

In this episode, you’ll learn:

• Why your email list is the backbone of selling season (and why social media can’t replace it)
• What makes an administrator-facing opt-in actually work
• Why a named, visual framework increases credibility and confidence with decision-makers
• What a high-converting landing page needs to include (and what it should not)
• How your LinkedIn profile functions as a verification tool, not a content grind
• When and why a simple website and blog still matter
• Why running a beta group now makes selling season easier later

Business Asset Checklist:

Jenn walks through these non-negotiable assets:

1. An Email Platform

• A real email service provider (not Gmail)
• A working opt-in form
• A simple nurture sequence to stay top of mind

2. An Administrator-Focused Opt-In PDF

• Short, skimmable, and practical
• Designed for decision-makers, not teachers
• Positioned as a quick win or quick insight

3. A Clear, Named Framework

• 3–5 steps or pillars
• Consistent language
• A simple visual representation
• Easy to explain in under 30 seconds

4. A Landing Page That Does One Job Well

• Clearly names the problem administrators care about
• Connects pain points to student outcomes
• Shows your framework and results
• Leads to one clear call to action: book a call

5. A Strategic LinkedIn Profile

• Optimized for verification, not virality
• Speaks to administrators, not recruiters
• Includes long-form articles that reinforce credibility and expertise

6. Optional but Powerful: A Simple Website + Blog

• Builds credibility and trust
• Houses your opt-in and messaging
• Positions you as a thought leader with minimal content

7. A Beta Group (If You Don’t Have Data Yet)

• Collect testimonials, stories, and outcomes
• Gather proof that your framework works
• Make selling season about sharing results, not making claims

Here’s the link: LIVE Workshop - The Booked-Out Consultant

Education Consultant Accelerator: 90-Day Blueprint

IG - www.instagram.com/jenn_kleiber

In today’s episode, we’re breaking down one of the most overlooked drivers of a profitable education consulting business: authority. If you’re not getting responses from administrators, not booking multi-day contracts, or not seeing consistent growth, the issue isn’t your expertise—it's how you're positioned.

You’ll learn what authority really looks like in the consulting space, why frameworks and evidence matter more than ever, and the key shifts that separate booked-out consultants from everyone else. This episode gives you the clarity and direction you need to elevate your presence and become the consultant administrators take seriously.

And if you’re ready to build a profitable, predictable consulting year, make sure you register for the free LIVE training: The Booked-Out Consultant: The Fail-Proof Formula for a Profitable Year.

Here’s the link: LIVE Workshop - The Booked-Out Consultant

Education Consultant Accelerator: 90-Day Blueprint

IG - www.instagram.com/jenn_kleiber

If you haven’t noticed by now, if you’re following other marketing gurus and influencers on social media, you may have figured out that an education consulting business runs a little differently than a normal direct to consumer business. In this episode, we’re going to set a revenue goal and then talk through the plan that can make it happen!

Links:

2026 Planning Worksheets

Education Consultant Accelerator

If you’re just getting started with your education consulting business—or if you’ve been dabbling and you’re ready to finally treat it like a real business—this episode is for you.

Jenn breaks down the four foundational steps every new consultant should take to set up their business the right way—from legal and financial logistics to market research and framework development. Plus, she shares the essential mindset shift every educator must make when stepping into entrepreneurship.

You’ll learn how to think like a business owner, how to handle the “no-response” moments that come with outreach, and why playing the long game is the real secret to building predictable, six-figure success.

Links

Free Masterclass - 4-Step Framework to Build and Sell Profitable PD

Concept to Cashflow Mini-Course

Instagram: https://www.instagram.com/jenn_kleiber

LinkedIN: www.linkedin.com/in/jennkleiber

Shownotes:

Positioning is all about how you define yourself in the market. It’s the intersection of who you help, what problem you solve, and how you communicate that.

When your positioning is off—when your messaging doesn’t match the right audience—you end up spinning your wheels. You can have the best workshop or the best framework in the world, but if the people you’re speaking to aren’t the decision-makers, you won’t book contracts.

Links

Free Masterclass - 4-Step Framework to Build and Sell Profitable PD

The Education Consultant Accelerator: 90 Day Blueprint

Your business systems will be the key to your education consulting business making it or falling apart. The problem is that most of us, myself included, started our businesses out of our passion for a field in education. We had all the expertise and experience in education - perhaps we even have experience in the coaching or presenting field - maybe we had the opportunity to do it while we were still working for a district - and we were good at it, so we thought - surely I can step out and consult with more consistency - and get paid for it! And you can!

But you probably figured out that without having a business model, or business system to wrap your expertise in, one (or more) of a few different things probably happened:

1. You are relying on one-off trainings - you are building new trainings all the time. You have 25 that you can offer, but you don’t know how to market yourself and you’re just waiting for the next call to come in to ask you to come to their school.
2. You’ve built out a resource or course or training (or maybe all of them), but you are having trouble getting it in front of decision makers.
3. You are really uncomfortable “selling” - so you’re holding on to all of the solutions you have to offer the world.

Do any of these sound familiar?

Links

4-Step Framework to Build and Sell Profitable PD

The Education Consultant Accelerator: 90 Day Blueprint