Shownotes:

Positioning is all about how you define yourself in the market. It’s the intersection of who you help, what problem you solve, and how you communicate that.

When your positioning is off—when your messaging doesn’t match the right audience—you end up spinning your wheels. You can have the best workshop or the best framework in the world, but if the people you’re speaking to aren’t the decision-makers, you won’t book contracts.

Links

Free Masterclass - 4-Step Framework to Build and Sell Profitable PD

The Education Consultant Accelerator: 90 Day Blueprint

Your business systems will be the key to your education consulting business making it or falling apart. The problem is that most of us, myself included, started our businesses out of our passion for a field in education. We had all the expertise and experience in education - perhaps we even have experience in the coaching or presenting field - maybe we had the opportunity to do it while we were still working for a district - and we were good at it, so we thought - surely I can step out and consult with more consistency - and get paid for it! And you can!

But you probably figured out that without having a business model, or business system to wrap your expertise in, one (or more) of a few different things probably happened:

1. You are relying on one-off trainings - you are building new trainings all the time. You have 25 that you can offer, but you don’t know how to market yourself and you’re just waiting for the next call to come in to ask you to come to their school.
2. You’ve built out a resource or course or training (or maybe all of them), but you are having trouble getting it in front of decision makers.
3. You are really uncomfortable “selling” - so you’re holding on to all of the solutions you have to offer the world.

Do any of these sound familiar?

Links

4-Step Framework to Build and Sell Profitable PD

The Education Consultant Accelerator: 90 Day Blueprint

I get asked all the time “How do I know if my education business is going to work? Is it going to be profitable and predictable?”

In this episode, I’m going to give you the fail-proof formula for creating this business. We went over this in our last webinar: The Education Biz Growth Gameplan, but I wanted to share it here as well.

There are 3 parts to this formula:

Pressing Pain Points + Framework Solution + School Budget = Booked Out Business

Links

4-Step Framework to Build and Sell Profitable PD

Concept to Cashflow Mini-Course

This episode is for the educator who has decided that this is your last year working in a school district and you are ready to go full time with your business next school year! You may be a teacher, administrator, instructional coach, district administrator - but you know that this is your last year working in a school district - listen up!

There are so many things that you can be doing right now to lay the solid foundation of your business - from setting up tech, to building content and credibility, to starting the networking game - you can do all the things to feel comfortable jumping out of a district and stepping boldly into this entrepreneur role!

If you’re ready to build or grow your education consulting business, there are three ways I can help:

👉 If you’re just starting out, grab Concept to Cashflow for only $47—it’ll walk you through setting up the foundations of your business.
👉 If you’re ready to grow with a proven system, the Education Consultant Accelerator is my 90-day blueprint—and now it includes Concept to Cashflow as a bonus. Use this link to get ECA for only $297! That’s $200 off!
👉 And if you’re ready to scale fast, 1:1 Coaching gives you personalized support, live calls, Voxer access, and direct feedback to accelerate your results.

You can click the links above, or head to www.jennkleiber.com and choose which level works for you!

Shownotes:

Hey friends. I want to talk about a very pressing issue that is happening right now in our industry. To say that the funding for education is a bit wonky right now is the understatement of the YEAR- especially for education consultants. I know this can shake our confidence in our business, especially if you’ve had contracts that have been put on hold.

So, in this episode, we going to talk about why I’m not panicking and also what pivots you may want to make moving forward.

I am not an expert in this. I’m going to explain this to the best of my ability - also, by the time this gets published, and especially by the time you are listening, things could’ve very well changed!

I’m also going to give my opinion on a few things - but understand this - it’s just my opinion and it’s just based on what I know today. In a few months, my opinion may change. This episode is just to serve as maybe a helpful guide on clarity or maybe even a bit a bit of encouragement.

**Listen after this episode for an update since funding was released!

Links:

IG: www.instagram.com/jenn_kleiber

Free Masterclass: 4-Step Framework to Build and Sell Profitable PD

Education Consultant Accelerator:90 Day Blueprint

Of course there are some sales strategies that people who are in that industry know and learn…however, I’m making this stat up but 90% of sales is mindset. So if you go into conversations with the wrong mindset, feeling uncomfortable, your business is going to be affected. None of us want to sabotage our business, so lets change this!

Here’s a sales strategy:

Ask questions and listen - here are 3 questions I love to ask administrators - especially if they are new to me or I’m reconnecting with them -

1. What’s one celebration you’ve had this year or last?
2. What’s the thing that keeps you up at night in regards to (literacy). Why do you think this is such a problem?
3. What do you think teachers need to solve that problem?

Links:

Free LIVE Webinar: Education Biz Growth Game Plan- https://www.jennkleiber.com/gameplan

IG: www.instagram.com/jenn_kleiber

Education Consultant Accelerator 1:1 Coaching

Good coaching is such an impactful practice, and I can honestly say that in my education consulting business, coaching teachers has had the single biggest impact both on my business and on school results, and having a coach has had the single biggest impact on my own business growth.

Links:

Free LIVE Webinar: Education Biz Growth Game Plan- https://www.jennkleiber.com/gameplan

IG: www.instagram.com/jenn_kleiber

Education Consultant Accelerator 1:1 Coaching

Links:

Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration

IG: www.instagram.com/jenn_kleiber

Education Consultant Accelerator: https://www.jennkleiber.com/ECA

The 4 Steps to Profitable PD (PD meaning professional Development)

1. FOCUS - (Phase 1) I would say that easily ½ of the clients I’ve worked with the ECA Blueprint members that I’ve brainstormed with have this as their biggest problem. They are great problem solvers and have been fabulous educators, which means they can solve all the problems at the same time…but this doesn’t work in business - especially at the beginning or close to the start of a business.
2. BUILD - (Phase 2) We have to Build PD in ways that make the administrators ask us back again and again. We need to coach in focused ways that bring measurable results.
3. PACKAGE - (Phase 3) Getting your solution in front of decision-makers in a way that helps you book those high-ticket contracts. It is up to us to present a package that brings the desired results.
4. SELL- (Phase 3)This, for a lot of people, feels like the most daunting piece of it - and I totally get that. There are several mindsets you have to wrap your mind around.