Live and direct from Canada, Jeff Campbell, author of two partnerships playbooks and founder of Incentli, a company committed to improving attendee motivation and engagement, fell into event industry from the e-Learning vertical.

Jeff’s background in education fostered his interest in online learner engagement and gamification. So much so, he started Incentli and built an integration with learning management systems (LMS). Ultimately, Campbell’s/Incentli’s goal is to make partnerships as easy as they can be, making him a perfect fit with this episode.

Across some 45 minutes of chat, host/Event Tech Live co-founder, Adam Parry, and Jeff Campbell dig down into the integration equation, with the equally successful and ‘agnostic’ Incentli a perfect case in point.

A clued-up collaboration – typical of the Event Tech Talks series - they talk imposter syndrome, tech stacks, connecting LMS to ecommerce platforms, driving attendee stickiness through partnerships and the energy from collaboration.

From the difference between online learning and virtual events, timeframes and a useful burger parallel – the calendar year is bottom of the bun, events ‘the pickle’ – right through to what integration actually means, it’s all here.

‘Designed in Belgrade. Made remotely worldwide’, Beams is the business, launched in 2020, behind its eponymous ‘virtual event engine with a one-window technology’.

In this episode, recorded the day registration opened for Event Tech Live 2022, topically, host Adam Parry talks to Yana Kuodis, co-founder and head of business development at Beams, who can trace her history in events back as far school, and Nadya Kuzmenko, head of marketing, whose experience from other fields left her with a commitment to carry the big ideas.

Born of, and during, the pandemic, Beams’ focus is on strengthening the hand of virtual events, pushing on to unleash still untapped potential and revenue.

Across a fascinating 45 minutes, the conversation covers how it feels to be encouraging people to deliver digital events while the in-person option is where the want is. And the argument between ‘how the virtual model was thrust on a population typically not interested, invested or truly understanding the concept’ and the extraordinary amount of time huge numbers working at home spend, interacting, learning, buying and selling online.

There’s more too of course…

The eighth episode of Event Tech Talk Show is all about data, and in Joe Colangelo host Adam Parry has found another perfect sparring partner.

Joe is co-founder and CEO of Bear Analytics, a firm dedicated to translating data into actionable intelligence for event producers, trade associations and professional societies.

Putting questions both as data the infatuated co-founder of Event Tech Live and as a very interested independent other, Adam gets the back story; how Jo Colangelo started with a biotech trade organisation, going on to work with its events team where he identified a “pretty big” deficiency on the data side. And how he and partner Eric Misic

founded Bear in the summer of 2013 as a result.

Adam and Joe discuss the impact of the Covid pandemic, how close it came to suffocating the business, and the subsequent launch of Bear IQ.

They talk about the burgeoning value of data and how to get the most out of it, which business operations benefit the most from centralised, clean, consolidated data. They look at tech stacks, Bear’s unique place in the puzzle, and much, much more.