The FM Shift

著者： Brandon Credeur & Heather Credeur
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  • If you are a Functional medicine practitioner, welcome to The FM Shift, where we explore the right clinical models, business strategies, and clinical systems for FM practitioners. Learn how practitioners can have fun, be successful, and scale their businesses to have a true impact.  This, is functional medicine the way it should be. 
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あらすじ・解説

If you are a Functional medicine practitioner, welcome to The FM Shift, where we explore the right clinical models, business strategies, and clinical systems for FM practitioners. Learn how practitioners can have fun, be successful, and scale their businesses to have a true impact.  This, is functional medicine the way it should be. 
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  • Medicine Marketing Strategies, with Dr. Greg Mongeon

    Medicine Marketing Strategies, with Dr. Greg Mongeon
    2021/09/22
    There are tons of great marketing strategies on marketing, but today, we’re focusing on medicine marketing strategies. Special guest Dr. Greg Mongeon joins us to talk about how functional medicine practitioners can grow an incredibly successful practice. He teaches us how the know-like-and-trust-factor plays a considerable role in our success and how finding the right patients is key. He shares insights into how we can get our voice out there and attract those dream patients. He provides insights to: Medicine marketing strategiesStrategies to help patients trust youNiching downHow spending 10% of revenue on marketing can change your businessWhy your practice needs a process for patientsHow to qualify patients to make sure they’re a good fit Using Medicine Marketing Strategies in Your Practice Dr. Greg Mongeon is the founder of five functional medicine practices and is the primary functional medicine doctor for Olympic Gold-medalist Jordan Burroughs and the lead functional medicine practitioner for Eat the Frog Fitness. He believes in disregarding the minute details and focus on what fits your lifestyle. Today, Dr. Greg joins us on the FM Shift to teach functional medicine practitioners to stop listening to every business practice out there and just take what is needed to best help your patients and build the best practice for you. Getting Patients to Trust You How do you get your patients to say yes to their health? If you want to do good work within your community, it takes more than simply presenting the science of medicine. For your patients to follow your advice as a functional medicine practitioner, they have to know, like, and trust you. That know-like-and-trust-factor isn’t something that is built overnight. There’s no secret formula that will help you cross the finish line sooner. Earning your patient’s trust can mean different things in different communities, and it’s your job as a business owner and functional medicine practitioner to figure out what your particular community needs to feel that they are getting the best care possible. It’s also your job to help your patients feel at ease with you and want not just to keep coming back but to follow your care plan as well. While there’s no set formula for earning your patient’s trust, one of the best ways to create that know-like-and-trust-factor is by creating a process. Often, when a process is in place, patients will automatically start to trust you because you’re coming across as an expert. However, if a step is skipped in the process, that’s when patients sometimes begin to think, “Eh, I don’t know if this is for me.” Do you have a process? Document your process and check to ensure that it’s simple and easy for your patients to understand and follow. The Art of Functional Medicine Often, doctors feel like they have to know everything. But the truth is, doctors need to be resourceful. When a patient comes to you with a problem to which you don’t know the answer, it’s ok to tell them you don’t know. But the key to this is letting them know that you are willing to find out the answer for them. Letting your patient know that there is some information you aren’t aware of will help build a better relationship with your patient. While some doctors may feel not knowing the answer to something, when a patient is coming to you as an expert, may reflect poorly on your practice, giving your patient false information or avoiding the question will look worse. Situations like this all come down to the art of functional medicine. Handling a question you don’t know the answer to, being honest with your patient, and then being resourceful in discovering the answer are all ways that will help your patients feel more confident in your abilities. Greg Mongeon Dr. Greg Mongeon is a father to five active kids, husband to the love of his life, innovator, functional medicine doctor, speaker, and leader. His philosophy is the doctor of the future, is you! And Dr. Greg is actively empowering his clients through mentoring education, self-care, and optimizing mindset. Dr. Greg has started over five brick-and-mortar practices, currently acts as the primary functional medicine doctor for Olympic gold-medalist Jordan Burroughs, and is the lead functional medicine doctor for Eat The Frog Fitness. Today, Dr. Greg and his family reside in Lakeville, MN, where he operates a successful functional medicine practice. He not only treats people locally but also treats people from all over the world. He devotes his time to treating people. His passion for connecting with people, providing hope and understanding for people with autoimmune diseases, and uncovering the root cause of autoimmune diseases is what separates him from others in his field. Most days. Dr. Greg starts his day very early, looking over patient charts, diving deeper into the current research, spending time on personal self-growth, and mentoring clinicians. At the end of ...
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    43 分
  • Leading a Healthy Life, with Joel Greene

    Leading a Healthy Life, with Joel Greene
    2021/09/15
    Leading a healthy life is a passion that guest Joel Greene has pursued for the last 50 years. Today, he teaches functional medicine practitioners how their patients can lose weight, improve gut health, maintain diets, and feel better with healthier choices. He shares: Steps for leading a healthy lifeWhat bacteria does to your healthHow your gut health impacts your weight lossHow food quality impacts your healthThe connection between soft foods in childhood and obesityHow dairy impacts your health Leading a Healthy Life Joel Greene is the creator of the VEEP Nutrition System and author of The Immunity Code. Over the last 50 years, he has dedicated his life to researching and understanding health, nutrition, and anti-aging. He is a proponent of the keto diet and intermittent fasting, but more than that, he understands how our modern dietary habits and genetics may work against us in keeping the weight off and living our healthiest lives. By understanding our genetics and making healthier choices, we can improve our long-term health and lifestyle. In this episode of The FM Shift, Joel teaches us about factors that lead to obesity, how to combat weight gain, and how our sleep patterns, gut health, and diets significantly impact our health. He also shares how functional medicine practitioners help guide their patients to a healthy life and keep the weight off. Factors that Lead to Obesity Many factors can lead to obesity, but one of the least discussed is how underdeveloped facial bones may contribute. One of the leading causes of underdeveloped facial bones is soft chewing. Soft chewing is the absence of hard foods in early childhood and leads to the underdevelopment of the nasal passageways. Due to the facial muscles and bones not being correctly used when eating, certain facial bones aren’t contracting properly, making bone growth stimulation slow or non-existent. When these bones don’t grow properly, airways can narrow and lead to childhood obesity. But, these problems aren’t just seen in childhood–they follow us into adulthood and can worsen with age, leading to further health concerns later in life. And it’s not just lifelong obesity that can stem from underdeveloped facial muscles. A narrow passageway can also contribute to underlying health concerns like sleep hypoxia. This condition can last a lifetime and will often create other problems like a weakened immune system. Studies have shown ways to stimulate bone growth even later in life if a patient suffers from underdeveloped air passages or facial bones. One way to achieve this by combining is cold induction and mechanical message. Keeping the Weight Off As functional medicine practitioners, we see many patients who are trying to lose weight and keep that weight off. But sometimes, it’s not as simple as losing weight, leading a healthy lifestyle, and maintaining the loss. For some patients, once weight loss is achieved, they have no problem keeping it off. But for others, they struggle. Research shows that there are about 28 different genes that impact how people react to weight loss. With all those different genetic markers, it’s almost impossible to tell who will struggle to maintain weight and who won’t. However, observation shows that most patients find maintaining weight difficult. While genetics does play a significant role in how weight is maintained, other factors also contribute. For example, gut health is a large factor in how quickly and how long a patient can maintain a healthy weight. Patients with poor gut health or specific types of gut bacteria will likely have more difficulty maintaining weight. Joel Greene Joel Greene is the creator of The VEEP Nutrition System, the world’s first commercially available program based on targeting gut communities to affect health and body composition. His system has been used by some of the nation’s largest employers, including major cities and hospitals, and featured on Dr. Phil Show storylines. Joel is also a featured author, speaker, and consultant for nutrition companies, top-tier publications, and major podcasts. The first article on the gut biome revolution to the health and fitness community written in 2007 has amassed the largest known body of outcomes targeting the gut biome. He is the author of The Immunity Code: The New Paradigm for Real Health and Radical Anti-Aging. Joel has devoted over 50 years to the pursuit of health, nutrition, and anti-aging. He was training intervals in the 1970s, taking MCTs in the late ‘80s, Keto in the early ‘90s, and targeting AMPK by 2009. At age 55 he is a 100% natural athlete and uses no ergogenic aids while working out on average once per week and eating whatever whenever. Joel has built two previous multi-million dollar companies in the tech space and has been an entrepreneur for over 30 years. His own experiences building a startup with 15 hour days and non-stop pressures led him to see that 99% of the popular advice does not...
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    1 時間 45 分
  • How to Build Rapport with Patients, with Nick Cavuoto

    How to Build Rapport with Patients, with Nick Cavuoto
    2021/09/08
    A trusting relationship is essential in medicine. But knowing how to build rapport with patients can be easier said than done. Today, Nick Cavuoto joins us to talk about how functional medicine practitioners can create relationships with patients, post meaningful content, and use that content to build your authority. He shares: How to build rapport with patients through content creationHow creating content can change livesWhy building patient relationships is essential todayHow information spread through technology impacts your practiceHow to effectively communicate with your patientsWhy it’s important to teach patients their healthcare is their choice How to Build Rapport with Patients Nick Cavuoto is a speaker, entrepreneurial mentor, and personal brand expert specializing in content marketing, sales, and transformational leadership. Nick believes that successful businesses in the future will focus on building relationships and authentic connections. Nick uses his unique philosophies in his own business and teaches all his students to do the same. On the most recent episode of the FM Shift, Nick joins us to discuss using technology to your advantage and how information overload can lead your patients to follow the wrong advice. He also shares how, as functional medicine practitioners, creating online content is essential to building your brand, building patient relationships, and becoming an authority in your field. Building Patient Relationships People intrinsically trust other people over organizations, but it requires a level of trust and a forged relationship for that to be true. As functional medicine practitioners and business owners, forming relationships is going to be one of the most critical elements of your business. Without building these relationships, the road to creating a successful business will be much more difficult. Another reason to build strong relationships with your patients is due to data overload. With all the advancements in technology over the last 20 years, more and more patients have access to the same medical information you do–that means that more patients will go to doctors and functional medicine practitioners believing they know what’s wrong with them. Furthermore, because so much information is available, the right treatment path can seem overwhelming to patients. So, now more than ever, a strong, trusting relationship must be created between doctor and patient. But how to build rapport with patients can often seem daunting, which is why taking steps like being empathetic and creating content are great ways to start forming patient relationships. Creating Online Content One of the most significant challenges in building a brand and publishing content is the fear of other people’s thoughts, feelings, and judgments. The root of not creating content is the fear of being deemed someone who isn’t worth listening to. Often, business owners, particularly doctors and functional medicine practitioners, fear that providing their perspective on care could result in being viciously attacked for taking a stand and sharing their beliefs. But the reality is that these fears of rejection, while valid, hold functional medicine practitioners back. Not posting valuable content for fear of being rejected by some is detrimental to the many whose lives could be changed for the better. The best ideas often aren’t immediately accepted–but by holding fast and continuing to spread knowledge, only good can come from that. About Nick Cavuoto Nick Cavuoto is a long-time entrepreneur with experience in speaking, personal branding, and as an entrepreneurial mentor. He specializes in content marketing, sales, and transformation leadership. He has had the pleasure of working with some of the most influential Fortune 500 companies, including Paychex, Pandora, and Microsoft, to name a few. Additionally, he has worked with top business leaders like Todd Herman, Scott Oldford, and Mike Kim. Nick’s unique philosophy on building a successful business requires leaders to create authentic connections and relationships. Nick’s passion to mentor businesses has taken him to stages all over the country, speaking at conferences and hosting masterminds to teach entrepreneurs everything he knows about personal branding, entrepreneurship, and life. Today, he works with businesses to effortlessly create meaningful content and get their voices heard without worrying about posting to social media or keeping up with their websites themselves. How to Connect with Nick Cavuoto: Website: www.nickcavuoto.coInstagram: @nickcavuotFacebook: facebook.com/nickcavuotTwitter: @nickcavuotLinkedIn: linkedin.com/in/nickcavuoto If you’re looking for more information on how to build rapport with patients, check out Episode #26 of The FM Shift, Speak Your Patients’ Language, with Funk Roberts. In this episode, Funk talks to us about how FM practitioners can use language to better connect with patients ...
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    55 分

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