In this episode of the Fearless Business Podcast, we dive into the strategies and secrets behind building a personal brand and growing an online audience with golf coach and entrepreneur, Eric Cogorno. Eric shares the framework that took him from a small-town golf coach to managing a thriving online business with over 400,000 followers and a $1.5 million annual revenue.

Whether you’re a coach, entrepreneur, or small business owner; if you're looking to grow your social media presence, master content creation, or turn your passion into profit, this episode is packed with actionable insights. It provides a roadmap for growing your brand and achieving long-term success online.

1. Master Your Craft Before You Market Learn why being great at what you do is the cornerstone of creating engaging and authentic content. Eric shares how years of dedication to golf coaching gave him the confidence to shine online.

2. The Power of the First 100 Videos Eric reveals why your first 100 posts are pure practice and how to refine your content through small, consistent improvements.

3. Create Content for Your Audience, Not Yourself Discover how to identify what your audience craves and tailor your videos to their needs. Eric's strategy of "modelling, not copying" is a game-changer.

4. Consistency is King: Post Like a Pro Find out how posting consistently—three times per week for seven years—helped Eric build trust, credibility, and a loyal following.

5. Turn Viewers into Customers with Irresistible Offers Learn the importance of pitching your services and creating subscription-based models that keep customers engaged and coming back for more. How to get hold of Eric:

• Instagram: https://www.instagram.com/ericcogorno/
• Facebook Page: https://www.facebook.com/cogorno.golf2/
• YouTube: https://www.youtube.com/c/ericcogornogolf
• Website Address(es): https://cogornogolf.com/

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:

>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business YouTube Channel:

>> https://www.youtube.com/RobinMWaite

Thinking about starting a podcast or taking your existing show to the next level? In this episode, Robin sits down with Adam Adams, founder of Grow Your Show, to explore how he helps podcasters simplify their journey to success. From selling his own popular podcast to building a thriving podcast agency, Adam shares his insights on creating a valuable, marketable podcast and attracting the right audience. Get ready to learn about the framework that can turn your podcast into a profitable asset!

Key Takeaways for Podcasters:

1. Creating a Podcast as a Marketing Asset

Adam emphasizes treating your podcast like a long-term investment. Discover why having a targeted audience and delivering consistent value can turn your show into a sustainable, valuable marketing asset that holds intrinsic worth for potential buyers.

2. Defining Your Target Audience from Day One

Avoid the common pitfall of attracting the wrong listeners! Adam explains the importance of knowing your ideal audience's demographics, psychographics, and interests, ensuring that every episode speaks directly to them.

3. The Three Pillars of Influence for Building a Successful Podcast

Adam outlines the three essential pillars for any podcaster aiming for growth:

• Thought Leadership: Establish a platform that lets people talk about you when you’re not in the room.
• Social Media Presence: Maintain a consistent, authentic presence so potential clients and listeners can connect with your brand.
• Face-to-Face Engagement: Build lasting relationships by meeting listeners and clients in person or through live virtual interactions. To Apply for a FREE Coaching Session with Robin

  Use the following link: https://www.robinwaite.com/app

  To find out more about Fearless Business:

  Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

  And check out the Robin's website: >> https://www.robinwaite.com

Just started your business and wondering how to get those first customers through the door? In this episode, Robin walks you through a proven framework for landing your first five clients quickly and efficiently. With a combination of real-life networking, irresistible offers, and powerful referral strategies, you'll be well on your way to building a solid customer base. Whether you're a new entrepreneur or looking to scale up, this guide will help you break through the noise and grow your business.

Key Framework to Getting Your First 5 Customers:

1. Leverage In-Person Networking

Get out from behind the screen and meet people in person! Learn how to make genuine connections at local networking events, build trust face-to-face, and use follow-up strategies to turn those conversations into clients.

2. Tap Into Your Existing Network for Referrals

Your first five clients are closer than you think. Discover how to tap into your current connections—whether on LinkedIn, in your community, or even at school pick-ups—to generate warm leads and referrals.

3. Create an Irresistible Offer

Struggling to build trust as a new business? Offer something so compelling that potential clients can’t say no. From free consultations to email audits, Robin shows you how to create an offer that minimizes risk and attracts your ideal clients.

4. Build Excitement with a Waitlist

Launch your product or service with a waitlist to generate buzz. Find out how to create demand, ensure your prospects are a perfect fit, and guarantee you’ll sell out by the time you officially launch.

5. Go on a Podcast Tour

Leverage the power of podcasting to reach a wider audience. Robin explains how to appear on established podcasts in your niche, use their existing audience to grow your brand, and consistently drive leads—even months or years after the episode airs.

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

And check out the Robin's website: >> https://www.robinwaite.com

Are you struggling to make consistent profits despite putting in long hours? In this episode, Robin reveals a proven framework to help you generate more profit and keep more money in your business. Robin walks you through simple, yet powerful strategies that can dramatically increase your bottom line, reduce stress, and give you the financial freedom you deserve. Learn how to avoid common mistakes, charge what you're worth, and build long-term profitability like the top 1% of business owners.

Key Profit-Boosting Strategies:

1. Raise Your Prices (Without Losing Clients)

Discover how small price increases can lead to huge profit gains. Robin explores real-life examples of businesses that boosted profits by 10-20% with minimal client attrition. Learn how to confidently increase your rates and still attract premium clients.

2. Maximize Customer Lifetime Value

Learn the secret to long-term profitability: increasing your customer lifetime value. Robin breaks down how to turn one-time buyers into repeat clients with subscription models, care plans, and excellent customer service—creating a predictable income stream for your business.

3. Keep More of Your Money

Stop letting hidden expenses eat away at your profit. Robin shows you how to streamline your overheads, manage subscriptions, and implement smart financial practices to keep more cash in your pocket. Plus, learn the "Profit First" approach to ensuring your business pays you first, every time.

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

And check out the Robin's website: >> https://www.robinwaite.com

In this episode, Robin dives into a powerful framework for building a successful and sustainable business in 2024. With 95% of businesses failing within the first 10 years, it’s crucial to get things right from the start. Robin breaks down the three essential criteria for evaluating any business idea, plus shares bonus insights on how to test your concept before investing time and money. Tune in for actionable advice to help you stay ahead in the competitive market.

1. Passion: Loving What You Do and Who You Work With

Starting a business isn't just about making money. It’s about working with people you enjoy and having passion for what you do. In tough times, passion is what will keep you going and help you overcome growing pains.

2. Return on Investment: What’s in It for Your Clients?

A sustainable business hinges on delivering measurable value. Discover how to ensure your product or service provides a strong ROI for clients, driving repeat business and customer loyalty.

3. Premium Clients: Can They Afford Your Services?

A great product needs the right market. Learn how to identify clients who not only need your services but can afford them. We discuss the importance of finding premium clients to grow your business effectively.

Bonus: Financial Planning and Testing Your Idea with a Waitlist

Before launching, do the math! Robin explains how to create a simple one-page business plan to ensure your pricing aligns with your capacity. Plus, find out how setting up a waitlist can help you test demand and refine your offering—using tools like Score App. Don't miss out on this episode packed with insights to set your business up for success in 2024! To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

And check out the Robin's website: >> https://www.robinwaite.com

In this compelling second part of our interview with TikTok and YouTube superstar Des Hamilton, we dive even deeper into the mindset and resilience required to turn £200 into £100K. Des opens up about the personal struggles he faced along the way, from moments of doubt to overcoming setbacks in his Amazon business. He shares candid insights into how he and his wife Claire navigated these hurdles and how their determination has led to sustainable growth and transformation.

Des discusses how slow, intentional growth has made them better with money and more resilient in the face of challenges. From understanding imposter syndrome to managing family responsibilities, Des offers practical advice for staying the course in both business and life. Tune in to hear how Des applies strategic decision-making, embraces his shadow work, and stays focused on his ultimate goal of financial freedom for his family.

Key Talking Points:

• Navigating setbacks and growth in the journey from £200 to £100K
• The importance of mindset and resilience in long-term success
• How Des balances family life and entrepreneurial goals
• Insights into imposter syndrome and overcoming self-doubt
• The role of shadow work in personal and professional growth
• Strategic planning and the benefits of slow, sustainable growth

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

In this two-part interview, we sit down with Des Hamilton, a TikTok sensation with over 70,000 followers known for his inspiring challenge of turning £200 into £100K within two years using Amazon FBA. With his strategic approach, honest values, and focus on family, Des has become a relatable and motivating figure in the online entrepreneurial space. In part one, Des shares the humble beginnings of his business journey, the early challenges of balancing family life with financial goals, and how his research-driven approach and authentic personality helped him succeed on TikTok and beyond.

If you're interested in understanding more about Amazon FBA Des has a thriving Facebook Amazon FBA Community you can join to learn more.

Des also highlights the importance of finding a niche, staying true to personal values, and his belief in long-term consistency over quick wins. We dive into his two-year roadmap for growing wealth from scratch and how strategic planning helped him surpass his financial target ahead of schedule. This episode is packed with insights on mindset, business growth, and the power of honest storytelling in building a personal brand.

Key Talking Points:

• Des Hamilton’s challenge: turning £200 into £100K in two years
• How to build a business aligned with personal values
• The role of authenticity in cutting through social media noise
• Nailing down the niche and identifying target audiences
• Lessons on mindset, business strategy, and scaling
• Tips for consistency and long-term planning in entrepreneurship

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

In a recent episode of The Fearless Business Podcast, Robin Waite interviews Chris Do, a successful entrepreneur who has built an $80 million agency over 22 years. Chris is also the creator of the YouTube channel "The Futur" which boasts over 2.5 million subscribers. This conversation dives deep into Chris's journey, the lessons he's learned, and the strategies that have propelled his success.

• Everyone has a unique superpower that can be harnessed for success.
• Authenticity in branding can significantly accelerate business growth.
• Pricing strategies, including price bracketing, can enhance profitability.
• The importance of focusing on outcomes rather than time spent.

Chris believes that everyone possesses a superpower—a unique strength that, when fully integrated into their professional life, can lead to greater success. He shares his journey of self-discovery, emphasising that many people often suppress their true passions in favour of societal expectations. By embracing all aspects of oneself, including childhood interests and curiosities, individuals can align more closely with their authentic selves.

In the podcast, Chris discusses how many people present a version of themselves that they think others want to see, rather than their true selves. This can hinder genuine connections and business growth. He encourages listeners to be intentional about their branding and to express their true beliefs and values. By doing so, they can attract the right audience and foster deeper relationships.

Chris acknowledges that while some social norms are beneficial, they shouldn't dictate how one presents themselves in business. He uses the analogy of shopping in a supermarket, where products compete for attention based on their packaging and branding. Just as unique products stand out on shelves, individuals should strive to showcase their authentic selves to attract the right clients.

Chris shares that throughout his career, he has had to reinvent himself every few years to stay relevant. He highlights the importance of being proactive in adapting to changes in the industry, rather than waiting for disruption to occur. This mindset has allowed him to pivot successfully from a service-based design company to a content-driven business.

One of the key topics discussed is price bracketing. Chris explains that when clients are hesitant to reveal their budget, it’s essential to provide a range. For instance, stating that a project could cost between $30,000 and $200,000 allows clients to feel more comfortable sharing their budget. This strategy not only helps in negotiations but also sets a precedent for the value of the service being offered.

Chris advocates for incremental pricing, encouraging business owners to raise their prices significantly rather than making minor adjustments. He argues that this approach tests the market's perception of value and helps professionals understand their worth better. By focusing on the outcomes they deliver, rather than the time spent, service providers can better align their pricing with the value they create.

A significant point made during the conversation is the need to shift focus from time-based billing to outcome-based pricing. Chris emphasises that clients care more about the results they receive than the hours spent on a project. By framing conversations around the impact of their work, service providers can better articulate their value and justify their pricing.

Chris Do's insights offer valuable lessons for entrepreneurs and business owners looking to scale their operations. By embracing authenticity, understanding their unique superpowers, and implementing effective pricing strategies, individuals can create a more fulfilling and profitable business. The journey of self-discovery and reinvention is ongoing, but with the right mindset, anyone can achieve their goals and make a significant impact in their industry.

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com