DESCRIPTION:
John Hewitt, an industry veteran with 5,200 franchisees under his belt, discusses his career in franchising. Hewitt founded several companies, including Jackson Hewitt, one of the world's top retail chain franchises with over 10,000 tax offices. He has also founded other franchise companies and currently runs Loyalty Brands, a platform brand with multiple sub-brands. Hewitt has sold companies twice to public entities for seven figures.
Hewitt shares that he always knew he would become a millionaire, but discovered that the journey is more fulfilling than the destination. He enjoys changing lives and plans to continue in the industry indefinitely.
Hewitt's most recent venture, Loyalty Brands, was born out of a conversation with a former employee who suggested he help other franchises grow. Despite being under a non-compete clause from his previous company, Liberty Tax, Hewitt decided to embark on a course to have multiple franchise brands.
Unlike other franchisors who focus on a single industry, Hewitt looks for franchises with integrity, replicability, and stickiness. He believes that many franchisors fail because they prioritize their own success over that of their franchisees. Hewitt's philosophy is that happy, successful franchisees lead to unstoppable growth.
Hewitt's key to franchising is building the best system in the industry and having franchisees who follow that system. Despite having brought in 5,200 franchisees, he shares that not all of them have followed the system.
- With John Hewitt.
TIMESTAMPS:
● 0:00 My guest today is industry legend, John Hewitt.
● 0:47 We've been in franchising about the same number of years, but John is an icon with 5,200 plus and counting franchisees in your career.
● 1:20 John founded several companies, including Jackson Hewitt.
● 1:51 Why such a story?
● 2:23 The journey is the joy.
● 3:15 Loyalty brands, a platform brand.
● 4:10 You have sold twice to public companies for seven figures.
● 5:00 Why not just a tax? Why multiple brands?
● 5:50 The beginning of loyalty brands.
● 7:08 The search for integrity, replicability, and stickiness in franchises.
● 8:00 The challenges of franchising and reaching 100 locations.
● 9:00 The secret to franchising: happy, successful franchisees.
● 10:10 The failure of many franchisors.
● 11:15 The importance of building the best system in the industry.
● 12:20 Personality profiling in franchisees.
● 13:30 Attitude and culture as keys to success.
● 14:20 Identifying bad franchisees.
● 15:30 Blaming others versus taking responsibility.
LINKS:
WEBSITE: http://franchisehotseats.com/
LinkedIn: https://www.linkedin.com/in/drjohnhayes/
Twitter: https://twitter.com/drjohnhayes
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