Have you considered how younger generations like Generation Z and Generation Alpha are changing how we shop for products and services? While older generations may feel less comfortable purchasing large ticket items on their phones, Gen Z has no problem completing the purchase.

What is important to Gen Z and Gen Alpha when buying online, and what changes should companies make to attract younger shoppers? On this episode of The Funnel, Blue Acorn iCi's Director of Digital Solutions Consulting, Rebecca Hall, joins the show to share her research on this topic and give organizations tips for building a younger customer base.

This month on The Funnel, hear from Blue Acorn iCi’s Chase Bruch on how organizations are evolving their analytics efforts with applications within Adobe Experience Platform such as Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Adobe Journey Optimizer.

Listeners will learn:

-More about the applications within Adobe Experience Platform

-How companies are evolving their personalization efforts with this technology

-How the platform is utilizing AI capabilities

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Chase Bruch on LinkedIn: https://www.linkedin.com/in/chase-bruch-96b17826/

A lot was covered during this year’s Adobe Summit, such as:

Adobe Firefly Custom Models - Allows design teams to train models so organizations can create fresh on-brand content.

Adobe Firefly Services - Allows teams to generate, process, and assemble thousands of on-brand assets in minutes.

Adobe GenStudio - This technology enables marketing teams to accelerate the planning, creation, distribution, activation, and measurement of on-brand content.

AI Assistant - This can be used to help teams create lists and build journeys.

B2B Customer Journeys - B2B marketing teams can use this to manage their accounts to better coordinate with sales and other revenue team members.

This month on The Funnel, hear from Blue Acorn iCi’s Gary Howell on Adobe Summit’s biggest takeaways.

Listeners will learn:

-The overarching themes of Adobe Summit

-How organizations can take their learnings and turn them into action

-Sessions and keynotes that made an impact on attendees

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Gary Howell: https://www.linkedin.com/in/garydavidhowell/