2022 PEO Leadership Conference Keynote. Over the past decade, globalization, demographic shifts, and technology have changed the very landscape in which businesses are operating. The speed of change continues to accelerate with the third connected-age technologies of AI, Voice, 5G, and cloud computing. To further add to the uncertainty of the future, the economy is highly volatile and the world is facing geopolitical strains not seen in a lifetime. Rishad will distill this uncertainty and confusion into the key drivers leaders should focus on to prepare them and their companies for the Great Re-Invention. He will reveal how new scale is replacing old scale, why data is key but like electricity, not really a differentiator, how the rules of brand building require an understanding of “God-like” power, and how to separate the signal from the noise.

Rishad Tobaccowala is a Senior Advisor to the Publicis Groupe where he has spent his entire 38 year career, most recently serving as the Groupe's Chief Growth Officer and Chief Strategist. Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him “1 of 5 Marketing Innovators”. He is in the Ad Age Interactive Hall of Fame and received a lifetime achievement silver medal from the Chicago Ad Federation.

Rishad is also the author of “Restoring the Soul of Business: Staying Human in The Age of Data” which helps people think, feel and see differently about how to grow their companies, their teams and themselves to remain relevant in transformational times. Each Sunday, Rishad publishes a post covering a variety of topics. Explore more of his insights by visiting https://rishadtobaccowala.com/100. Additionally, Rishad is the host of the 'What Next?' podcast, where he finds fresh takes on society, the advertising and marketing industry, and the way we work to guide us into the near future. Rishad is also the Chairman of The Tobaccowala Foundation which helps 10,000 people in India gain better healthcare and education. Rishad has a BS in Mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago.

PEO Leadership is one of the leading peer to peer leadership advisory for C-Level Executives. It provides its business community the ability to leverage its collective knowledge, experience and network; to challenge and be challenged in a high disclosure, objective and trusted environment through a combination of Peer Advisory Boards, One-on-One Coaching, and Thought Leadership Executive Networking Events - all to enhance the personal and professional lives of its members.