Welcome to the third episode of The Future of Beef Show: Genetics & Profitability with Troy Marshall.

In this episode, host Jim Johnson, along with co-hosts Dr. Jessica Sperber and Ian Wheal, sit down with Troy Marshall, Director of Commercial Industry Relations at the American Angus Association to discuss how genetics can shape smarter breeding decisions and maximize profitability in the beef industry.

As always, you’ll find additional resources and tools at TheFutureofBeef.com, including a 6-month free trial of the award-winning Breedr app.

What you will learn in this episode:

1️⃣ How genetics and data-driven decisions can help ranchers improve herd performance and profitability.

2️⃣ The role of breed associations in supporting commercial producers with better genetic tools.

3️⃣ How smaller and mid-sized ranchers can adopt new technology to stay competitive and increase returns.

Links:

🌐 Visit the show page at www.thefutureofbeef.com

🐂 Learn more about the American Angus Association at www.angus.org

📱 Explore the award-winning Breedr App at www.breedr.co

💻 Connect with American Cattlemen at www.americancattlemen.com

Welcome to the second episode of The Future of Beef Show: Beating the Bell Curve with John Schroeder. In this episode, host Jim Johnson, along with co-hosts Dr. Jessica Sperber and Ian Wheal, sit down with John Schroeder, General Manager of Darr Feedlot to discuss managing cattle individually to maximize performance and profitability.

As always you’ll find additional resources and tools at the futureofbeef.com, including a 6 month free trial of the award-winning Breedr app.

What you will learn in this episode:

1. How individual animal tracking can drive better decisions on ranch

2. how ranchers can interact with feed yards to improve returns for everyone and have their cattle in demand

3. New insights and metrics you can use to improve your feed yard or ranch

Links: Visit the show page at www.thefutureofbeef.com⁠

Learn more about Darr Feedlot at www.darrfeedlot.com

Explore the award-winning Breedr App at www.breedr.co⁠

Connect with American Cattlemen at ⁠www.americancattlemen.com⁠

Welcome to the inaugural episode of The Future of Beef podcast! In this episode, host Jim Johnson, along with co-hosts Dr. Jessica Sperber and Ian Wheal, sits down with Lamar Steiger, owner of 808 Ranch and founder of Ranch to Retail, to explore how the beef industry is evolving through supply chain collaboration, data-driven management, and stronger producer partnerships.

Lamar shares his experience working with Walmart’s Prime Pursuits program to create a more transparent and connected beef supply chain. From tales of growing up on his family's ranch to leading large-scale supply chain innovations, Lamar discusses how producers can benefit from working together instead of staying isolated.

We also dive into key challenges like inconsistency in cattle quality, the role of digital technology, and the power of communication between producers, feed yards, and retailers.

What You'll Learn in This Episode:

-Why data sharing and transparency are essential for modern beef production

-How Lamar helped Walmart create a connected beef supply chain

-How to improve consistency and performance with the right partnerships

-The critical role of consumer trust and how producers can meet those expectations

-Why "we jump from one thing to another like a junior high girl in fashion" needs to change

Key Quotes

"We're fiercely independent. We jump, like, we jump from one thing to another like a junior high girl in fashion." – Lamar Steiger

"In God we trust. Everyone else, bring data." – Ian Wheal

"Grocers want to look the consumer in the eye and truthfully say they know where that beef came from." – Lamar Steiger

Links

Here are key resources to help you learn more about what was discussed in this episode:

Join the Academy - ⁠www.thefutureofbeef.com⁠

Connect with American Cattlemen: ⁠www.americancattlemen.com⁠

Explore the Breedr App:⁠ www.breedr.co⁠

The 808 ranch: ⁠www.the808ranch.com⁠

Learn more about Prime Pursuits: ⁠www.primepursuits.com